Face Your Finances. Advertising Concept: Find new leads as our audience calculates their knowledge...

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Face Your Finances

description

Execute: January – April Tax Season (or any time!) Sell To: 1 Sponsor Potential Clients: Banks Money managers Investment firms Database Drivers: Drives website traffic, drives people to register for your database Identifies segment of your database interested in personal finance and monthly checklists Face Your Finances

Transcript of Face Your Finances. Advertising Concept: Find new leads as our audience calculates their knowledge...

Page 1: Face Your Finances. Advertising Concept: Find new leads as our audience calculates their knowledge on…

Face Your Finances

Page 2: Face Your Finances. Advertising Concept: Find new leads as our audience calculates their knowledge on…

Advertising Concept: Find new leads as our audience calculates their knowledge on different financial matters. We’ll identify their questions so you can provide the correct answers.

Audience Engagement: • Registrants participate in a Q-n-A about personal and family

finance habits (carrying debt, using credit cards, setting aside savings, retirement planning, investments, etc.)

• Answers are on confirmation page, courtesy of sponsor.• Completing the survey enters them to win an AMEX Gift Card or

free checking. • Interested respondents can opt-in to receive monthly financial

check-ins via email.

Face Your Finances

Page 3: Face Your Finances. Advertising Concept: Find new leads as our audience calculates their knowledge on…

Execute:• January – April Tax Season (or any time!)

Sell To:• 1 Sponsor

Potential Clients:• Banks• Money managers• Investment firms

Database Drivers:• Drives website traffic, drives people to register for your database• Identifies segment of your database interested in personal finance and monthly

checklists

Face Your Finances

Page 4: Face Your Finances. Advertising Concept: Find new leads as our audience calculates their knowledge on…

Campaign: Start the new year off right – educate the community on financial literacy in an unintimidating way.

Engagement: Your business will be featured in emails, in print/on-air and online promoting this fun educational campaign.

Awareness: Your logo and business information will be highlighted on our “Face Your Finances” quiz page.

Results: Receive survey results, as well as opted in prospects. Optional opportunity to provide follow-up emails directly to them.

Face Your Finances

Page 5: Face Your Finances. Advertising Concept: Find new leads as our audience calculates their knowledge on…

You Receive:• Your logo/link info on the Face Your Finances quiz page on our website• Your logo/link info included in emails to our database members promoting

the Face Your Finances campaign• Inclusion in on-air/in-print promotion for Face Your Finances• Sponsored Face Your Finances dedicated bounce-back email • A list of opted-in participants • Optional: Additional follow-up email campaign to opted in registrants.

You Provide:• Prize for contest winner• Special offer for entrants

Promotional Value: $ _____ Your Investment: $ _____

Face Your Finances

Sponsorship Package