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Transcript of face - l0ycp32otbx45a2841kweesw-wpengine.netdna-ssl.com€¦ · face Accents or uruku bronzer: 15...
face to face
b ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
mission
aveda beliefs
Our missiOn at aveda is tO care fOr the wOrld we live in, frOm the prOducts we make tO the ways in which we give back tO sOciety. at aveda, we strive tO set an example fOr envirOnmental leadership and respOnsibility, nOt just in the wOrld Of beauty, but arOund the wOrld.
1 We believe in treating ourselves, each other and the planet with care and respect. 2 We believe social responsibility is our responsibility. 3 We believe ecological and profit goals are mutually achievable. 4 We believe our authenticity and experience are our points of difference. 5 We believe in inspiring and educating people to integrate wellness and beauty in their lives. 6 We believe in the power of oneness, from our global image to a focused network. 7 We believe learning never ends. 8 We believe in encouraging innovation and empowered decision-making. 9 We believe our actions, products and services should always embody excellence. 10 We believe personal and organizational balance is the key to sustainable success. 11 We believe true leadership is delivered with passion and by example.
welcome1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
2 Service Wheel/Consultation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
3 Prepare The Skin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
4 Inner Light™ Complexion Finishes and Makeup Application . . . 27
5 Principles of Makeup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
6 Subtle Classic and Subtle Contour Eye Application . . . . . . . . . . . 49
7 Cheek Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
8 Precise Lip Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
9 Close The Sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67
a Appendix: Makeup Maps™ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69
©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
introduction1
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learning objectivesBy the end of this lesson, you will be able to:
• discuss participants expectations for the Face to Face class
• connect Aveda’s mission to product packaging, ingredients sourcing
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expectationsWhat expectations do you have for Face to Face based on the class objectives?
activityConnect the Aveda mission:
productHow does this product represent the Aveda mission?
3 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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face Inner Light™ Concealer
Inner Light™ Mineral Dual Foundation
Inner Light™ Mineral Loose Powder
Inner Light™ Mineral Pressed Powder
Inner Light™ Mineral Tinted Moisture
lipsNourish-Mint™ Lip Definer
Nourish-Mint™ Smoothing Lip Color
Nourish-Mint™ Sheer Mineral Lip Color
Nourish-Mint™ Renewing Lip Treatment
Nourish-Mint™ Rehydrating Lip Glaze
Lip Shine
eyesPetal Essence™ Single Eye Color
Petal Essence™ Eye Color Trio
Petal Essence™ Eye Definer
Mosscara™ Conditioning Formula with Iceland Moss
Color Options™ Eye Shadow Transformer
compacts/accessoriesEnvirometal Compact™ Total Face
Envirometal Compact™ Essentials
Envirometal Compact™ Professional
Refillable Lip Color Case–Mint Green
Refillable Lip Color Case–Flax
Pencil Sharpener
cheeksPetal Essence™ Face Accents
urukuUruku Color Gloss
Uruku Lip Pigment
Uruku Bronzer
aveda makeup
4introduction
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face Inner Light™ Concealer
Inner Light™ Mineral Dual Foundation
Inner Light™ Mineral Loose Powder
Inner Light™ Mineral Pressed Powder
Inner Light™ Mineral Tinted Moisture
lipsNourish-Mint™ Lip Definer
Nourish-Mint™ Smoothing Lip Color
Nourish-Mint™ Sheer Mineral Lip Color
Nourish-Mint™ Renewing Lip Treatment
Nourish-Mint™ Rehydrating Lip Glaze
Lip Shine
eyesPetal Essence™ Single Eye Color
Petal Essence™ Eye Color Trio
Petal Essence™ Eye Definer
Mosscara™ Conditioning Formula with Iceland Moss
Color Options™ Eye Shadow Transformer
compacts/accessoriesEnvirometal Compact™ Total Face
Envirometal Compact™ Essentials
Envirometal Compact™ Professional
Refillable Lip Color Case–Mint Green
Refillable Lip Color Case–Flax
Pencil Sharpener
cheeksPetal Essence™ Face Accents
urukuUruku Color Gloss
Uruku Lip Pigment
Uruku Bronzer
notes
5 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
learning objectivesBy the end of this lesson, you will be able to:
• create a complete guest experience
• discover the needs and recommend solutions to the guest
• conduct a consultation for makeup
• demonstrate Aveda makeup, set-up and hygiene
service cycle consultation2
6SErVicE cYcLE conSuLtAtion
learning objectivesBy the end of this lesson, you will be able to:
• create a complete guest experience
• discover the needs and recommend solutions to the guest
• conduct a consultation for makeup
• demonstrate Aveda makeup, set-up and hygiene
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CONNECTGOODBYE
DISCOVERNEEDS
OFFER SOLUTIONS
7 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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discover needs & consultationCreate a discovery question for each category?
face
eyes
cheeks
lips
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2demonstrate aveda makeup Demonstrating Aveda makeup is the best way for your guests to experience Aveda products .
set-up and hygiene 1 Always wash hands before and after applying any product .
2 Use single stroke applications .
3 Hygienically remove products and place the products on a tissue on the workstation .
4 Applying/sifting powder products onto tissue .
5 Applying makeup onto cotton swabs, wooden spatulas, sponges .
6 Sharpen all pencil products before and after use .
7 Removing mascara with a mascara wands .
8 Discard applicator immediately, never leaving them in the display or on the counter .
9 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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offer makeup solutions Here are quick and easy techniques to demonstrate products as part of a makeup application .
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2 aveda makeup: complexionface: 45 Seconds “What products are recommended for complexion?”• Powder are the easiest products to use for complexion
because they aren’t heavy and are easy to blend.
“what are the steps?”• Prepare workstation with tools, disposables and
Makeup Map .™
• Select correct product and shade.
• Hygienically apply product.
• Record recommendation on Makeup Map.
11 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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aveda makeup: eyeseyes: 2 to 4 Minutes “What products are recommended for the guests eyes?”• Powder Eye Color because it blends easily.
“what are the steps?”• Remove any existing eye makeup with Pure Comfort™
Eye Makeup Remover .
• Select shades to apply (keep it simple, one or two eye colors)
• Scrape Powder Eye Color onto tissue.
• Apply Eye Color to guests eye.
• Repeat application on opposite eye.
• Record recommendation on Makeup Map.™
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2 aveda makeup: cheeksface Accents or uruku bronzer: 15 Seconds “ What products are recommended for the guests cheeks?”• Face Accents and Uruku Bronzer are best because they are easy
to apply .
“what are the steps?”• Prepare workstation with tools, disposables and Makeup Map.™
• Select correct product and shade.
• Hygienically apply product.
• Record recommendation on Makeup Map.
13 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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aveda makeup: lipslips: 1 minutes“ what products are recommended for the guests lips?”• Aveda Lip Color and Liners.
“what are the steps?”• Prepare workstation.
• Choose Lip products.
• Sharpen pencil product before and after use.
• Scrape Lip Color onto wooden spatula.
• Hygienically apply lip products.
• Blend lip products.
• Record recommendation on Makeup Map.™
• Give the guest the Makeup Map.
“What is the final step for each Makeup application?”• Throw away disposables, cotton swabs, wooden spatulas,
sponges, tissues .
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2notes
learning objectivesBy the end of this lesson, you will be able to:
• recommend skin care systems using Elemental Naturesm Consultation
• prepare the skin before a makeup application
©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/201115
preparethe skin3
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aMy elemental natureSM imbalance is:
My skin care system is:
additional recommendations/products:
SKIN CARE RECOMMENDATIONS
morning
cleanse
tone
moisturize
treat
evening
cleanse
tone
moisturize
treat
professional service recommendations:
elemental natureSM facial
botanical skin resurfacing treatment
green science™ skin-renewing treatmentSM
botanical kinetics™
tourmaline charged
all-sensitive™
outer peace™
green science™
enbrightenment™
enbrightenment™ discoloration treatmentSM
outer peace™ acne relief treatment
aveda men pure-formance™ facial
Soy ink on 100% post-consumer recycled paper. Please recycle. ©Aveda Corp., Minneapolis, MN 55449-7106 800.328.0849 USA / 763.951.6999 aveda.com A7FM-01-1003
BEAUTIFUL SKINSTARTS HEREelemental natureSM
a
Ayurveda, a 5,000 year-old Indian healing tradition, tells us that the spirit of natural elements (infinity, air, fire, water and earth) are to be found in all living things, including you. When these elements are balanced, your skin looks healthy, vital and radiant. When skin concerns surface, it could be a signal that an element needs to be balanced — and Aveda’s here to help.
How would you describe your skin?
Out of the conditions noted, what is your primary concern with your skin?
Which products do you currently use on your skin?
MY SKIN HAS:
dryness
flakiness
fine lines
wrinkles
lack of firmness
occasional dullness
sensitivity
redness
reactivity
hyperpigmentation/freckles
discoloration
pink undertones, no sensitivity
oiliness
no or few wrinkles
larger pores
blackheads
acne/blemishes
normal or combination conditions
elements needing balance: infinity/air elements needing balance: fire elements needing balance: water/earth
17 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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skin careDry
WELLNESS RITUALS TO HELP BALANCE INFINITY/AIR NATURES
begin with a “bee” breath feed yourself beautifully open your senses with self-massage
Inhale deep making a gentle humming sound — like that of a bumble bee — as you exhale. Concentrate the vibration on a particular area of congestion such as the throat, sinus or ears to clear congestion and quiet your mind.
Enjoy warm foods with sweet, sour and salty flavors. Great choices may include steamed or sautéed asparagus, carrots, green beans, onions, sweet potatoes, winter squash and fruits like avocados, bananas, pineapples. Brown rice, beans, tofu, milk, cheese, olive oil and all spices may also help you feel balanced.
Press on the area around your ears several times with your index, middle and ring fingers. Then release tension by massaging your ears and temples in gentle, circular motions for a minute or two.
SySTEM PrODUCT BENEFIT HOW TO USE
Cleanse botanical kinetics™
purifying creme cleanserRemoves makeup and impurities.
Massage onto damp skin. Rinse. AM PM
Tone botanical kinetics™
skin firming/toning agentHelps balance, hydrate and prep skin for moisturization.
Spray 10–12 inches from face. AM
Exfoliate botanical kinetics™
exfoliant
Refines the skin by removing dead surface skin cells and debris.
Apply a small amount with cotton ball. Wipe gently across face and neck. Do not rinse. PM
Treat balancing infusion™
for dry skinBalances, revitalizes and helps hydrate dry skin.
Apply 1–2 drops per application to cleanser, moisturizer or masque. Use as needed.
Eyes green science™
firming eye creme
Moisturizes and smooths fine lines. Helps to reduce the appearance of puffiness and undereye circles.
Smooth under and around eyes using ring finger. Safe for use on eye lids. AM PM
Moisturize botanical kinetics™
hydrating lotionHydrates skin.
Place small amount onto fingertips. Apply evenly to face and neck. AM PM
Masque intensive hydrating masque
Oil-free formula hydrates and soothes dry, stressed or overexposed skin.
Apply a thick layer to cleansed face and neck. Leave on 5–10 minutes. Remove with shammy and warm water. Use as needed.
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skin careOily
SySTEM PRODUCT BENEFiT HOW TO USE
Cleanse botanical kinetics™
purifying gel cleanserRemoves makeup and impurities.
Massage onto damp skin. Work into lather. Rinse. AM PM
Tone botanical kinetics™
toning mistHelps balance and hydrate. Spray 10–12 inches
from face. AM
Exfoliate botanical kinetics™
exfoliant
Refines the skin by removing dead surface skin cells and debris.
Apply a small amount with cotton ball. Wipe gently across face and neck. Do not rinse. PM
Eyes green science™
firming eye creme
Moisturizes and smooths fine lines. Helps to reduce the appearance of puffiness and undereye circles.
Smooth under and around eyes using ring finger. Safe for use on eye lids. AM PM
Moisturize botanical kinetics™
hydrating lotionHydrates skin.
Place small amount onto fingertips. Apply evenly to face and neck. AM PM
Masque deep cleansing herbal clay masque
Absorbs excess oil and impurities leaving skin clarified and conditioned.
Apply to face and neck, avoiding eye area. Leave on 5 minutes. Remove with warm water. Use as needed. (Thin layer for oily skin, thick layer for dry skin.)
WELLNESS RITUALS TO HELP BALANCE WATER/EARTH NATURES
take a cleansing breath the water/earth table open your senses with self-massage
Take a deep breath through your nose and then forcefully exhale through your mouth making an audible sound. Allow this cleansing breath to awaken your body and release stress.
Enjoy a diet low in fat and sugar and seek out tastes that are pungent, bitter or astringent. Great choices may include: cabbage, bell peppers, beets, celery, chili peppers, corn, eggplant, spinach, peaches, pears, apples, lentils, beans, honey and spices.
Water/earth natures are associated with the senses of taste and smell. Place your thumbs under your cheekbones (about a finger’s width away from your nose) and massage in circular motions. Start near your nose and move to the outside of your cheekbones.
19 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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skin careSENSITIVE
SySTEM PrODUCT BENEFIT HOW TO USE
Cleanse all-sensitive™
cleanser
Gentle, aroma-free cleanser removes makeup and impurities from the skin.
Massage onto damp skin, avoiding eyes. Rinse. AM PM
Moisturize all-sensitive™
moisturizer
Aroma-free moisturizer hydrates and conditions sensitive skin.
Place small amount onto fingertips. Apply evenly to face and neck, avoiding eyes. AM PM
Moisturize or Pre-Cleanse
all-sensitive™
body formula
Aroma-free, all-purpose formula helps sensitive skin retain moisture.
Apply small amount to damp face before cleansing if dry or sensitive skin conditions exist.
WELLNESS RITUALS TO HELP BALANCE FIRE NATURE
the “whispering breath” don’t feed the fire stress-relieving self-massage
Inhale deeply. Next, exhale through your mouth making a “haa” sound. Once you get the feel for it, create that same space, vibration and sound at the back of your throat — while breathing through your nose.
Enjoy cooling food and drinks with sweet, bitter or astringent flavors. Great choices may include: broccoli, cauliflower, cucumbers, kale, mushrooms, apples, grapes, melons, pears, watermelon, lentils, most beans and olive oil.
Fire nature is associated with the sense of sight. Open your senses by closing your eyes and covering them with the palms of your hands. Release this pose. Then with your eyes still closed, massage the bony ridge of your upper eye with your index, middle and ring fingers. Move from the inside out and then very gently press the bone beneath the eye. Repeat twice.
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skin careNormal/INcrease radIaNce
sYsTem ProdUcT BeNeFIT HoW To Use
cleanse tourmaline chargedexfoliating cleanser
Cleanses and helps increase cell turnover to reveal radiant skin.
Massage onto damp skin. Rinse. AM PM
Tone botanical kinetics™
skin firming/toning agentHelps balance and hydrate. Spray 10–12 inches
from face. AM
Treat tourmaline chargedradiance fluid
Smooths away dullness revealing fresher, more radiant skin.
Place a few drops on fingertips. Apply a thin layer from neck to face. AM PM
eyes green science™
firming eye creme
Moisturizes and smooths fine lines. Helps to reduce the appearance of puffiness and undereye circles.
Smooth under and around eyes using ring finger. Safe for use on eye lids. AM PM
moisturize tourmaline chargedhydrating creme
Hydrates and adds radiance to normal and dry skin types.
Place small amount on fingertips. Apply to face and neck. AM PM
masque tourmaline chargedradiance masque
Sheds dull, dead surface cells leaving the skin smooth and radiant.
Apply to cleansed face and neck. Leave on 7–8 minutes. Rinse. Use as needed.
masque tourmaline charged radiant skin refiner
Creamy clay-based scrub— with naturally exfoliating bamboo extract and energizing tourmaline— leaves skin radiant and refined. Dermatologist-tested. Non-acnegenic.
With fingertips, massage onto moist face, neck, and décolleté. Removed with warm moistened towels. Blot dry. Brush away particles. Use twice weekly.
WELLNESS RITUALS TO HELP YOU STAY IN BALANCE
begin with “2-1” breathing balanced eating open your senses with massage
Breathe deeply taking twice as long to exhale as you did to inhale. Counting silently is a good way to measure this. Practice this technique for a minimum of 10 full breaths every day.
Consider increasing your intake of fresh, whole, organic fruits and vegetables while reducing the amount of processed foods you eat. A great first step might be cooking fresh foods at home at least 4 times a week.
Consider getting a massage no less that once every 2 months. While getting the treatment, try to stay present instead of “zoning-out.” Pay attention to the smell of essential oils, the soothing sound of music and the therapist’s touch. Even on non-treatment days being mindful of your senses throughout the day helps them stay fresh and focused.
21 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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skin careVISIBly lIFT aND rEDUCE lINES
SySTEM PrODUCT BENEFIT HOW TO USE
Cleanse green science™
perfecting cleanserGently cleanses. Removes makeup and impurities.
Massage gently onto damp skin. Wet hands and continue to massage. Rinse with warm water. Pat dry. Avoid eye area. AM PM
Tone green science™
replenishing toner
Cushions skin while gently refining pores and exfoliating. Leaves skin with a sheer veil of moisture.
After cleansing, smooth over face with a saturated cotton pad or gently pat onto skin with fingertips. Avoid eye area. AM PM
Treat green science™
line minimizer
Helps skin boost natural collagen production to minimize the appearance of lines and wrinkles.
Apply directly to lines and wrinkles on face and neck. Gently press or massage into skin. PM
Treat green science™
lifting serum
Helps promote surface cell turnover, moisturization and visible skin firmness.
Smooth serum onto clean, toned face and neck. AM PM
Eyes green science™
firming eye creme
Moisturizes and smooths fine lines. Helps to reduce the appearance of puffiness and undereye circles.
Smooth under and around eyes using ring finger. Safe for use on eye lids. AM PM
Moisturize green science™
firming face creme
Helps improve visible skin firmness. Moisturizes and strengthens skin’s barrier function.
Smooth on face and neck. AM PM
Masqueenbrightenment™
brightening intensive massage masque
Boosts skin’s luminosity and clarity. Diminishes the appearance of discoloration and dark spots.
Massage on face and neck with circular motions. Leave on for 8 minutes. Rinse off. Use bi-weekly as needed.
WELLNESS RITUALS TO HELP BALANCE INFINITY/AIR NATURES
begin with a “bee” breath feed yourself beautifully open your senses with massage
Inhale deeply then exhale slowly making a gentle humming sound — like that of a bumble bee — as you exhale. Concentrate the vibration on a particular area of congestion such as the throat, sinus or ears to clear congestion and quiet your mind.
Enjoy warm foods with sweet, sour and salty flavors. Great choices may include steamed or sautéed asparagus, carrots, green beans, onions, sweet potatoes, winter squash and fruits like avocados, bananas, pineapples. Brown rice, beans, tofu, milk, cheese, olive oil and all spices may also help you feel balanced.
Press on the area around your ears several times with your index, middle and ring fingers. Then release tension by massaging your ears and temples in gentle, circular motions for a minute or two.
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skin carerElIEVE aCNE
SySTEM PrODUCT BENEFIT HOW TO USE
Cleanse outer peace™
foaming cleanser
Cleans deep into pores effectively removing oil, makeup and impurities.
Apply 1–2 pumps onto hand or wet shammy and gently wash face and neck. Rinse with warm water. AM PM
Exfoliate/Tone outer peace™
acne relief pads
Toning and exfoliating pads help eliminate blackheads and keep skin clear.
Wipe the entire affected area. AM PM
Treat outer peace™
acne spot reliefTargeted spot treatment helps eliminate breakouts.
Cover the entire affected area. Use only when needed.
Eyes Green Science™
firming eye creme
Moisturizes and smooths fine lines. Helps to reduce the appearance of puffiness and undereye circles.
Smooth under and around eyes using ring finger. Safe for use on eye lids. AM PM
Moisturize outer peace™
acne relief lotion
Lightweight, moisture-balancing lotion helps clear acne.
Smooth on face and neck. AM PM
Masque outer peace™
cooling masque
Soothes and cools irritated skin reducing visible redness for clearer, more even skin tone.
Apply thick layer to face. Leave on 5–10 minutes. Rinse. Use as needed.
WELLNESS RITUALS TO HELP BALANCE WATER/EARTH NATURES
take a cleansing breath the water/earth table open your senses with massage
Take a deep breath through your nose and then forcefully exhale through your mouth making an audible sound. Allow this cleansing breath to awaken your body and release stress.
Enjoy a diet low in fat and sugar and seek out tastes that are pungent, bitter or astringent. Great choices may include: cabbage, bell peppers, beets, celery, chili peppers, corn, eggplant, spinach, peaches, pears, apples, lentils, beans, honey and spices.
Water/earth natures are associated with the senses of taste and smell. Place your thumbs under your cheekbones (about a finger’s width away from your nose) and massage in circular motions. Start near your nose and move to the outside of your cheekbones.
23 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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skin careVISIBly rEDUCE Dark SPOTS
SySTEM PrODUCT BENEFIT HOW TO USE
Cleanse enbrightenment™
brightening cleanser
Helps lift away impurities and dull surface skin cells to improve overall skin clarity.
Lather in hands using warm water. Apply to damp face in circular motions. Rinse with warm water. AM PM
Exfoliate/Toneenbrightenment™
brightening treatment toner
Helps increase surface cell turnover for a more even skin tone.
Press gently into skin with cotton pad or fingertips. AM PM
Treatenbrightenment™
brightening correcting serum
Diminishes the appearance of dark spots and discoloration caused by hyperpigmentation.
Smooth onto clean, toned face and neck. AM PM
Eyes green science™
firming eye creme
Moisturizes and smooths fine lines. Helps to reduce the appearance of puffiness and undereye circles.
Smooth under and around eyes using ring finger. Safe for use on eye lids. AM PM
Moisturizeenbrightenment™
brightening correcting lotion
A lightweight lotion that diminishes the appearance of dark spots for normal to oily skin.
Smooth on face and neck. AM PM
Moisturizeenbrightenment™
brightening correcting creme
An intensely moisturizing facial creme that diminishes the appearance of dark spots for normal to dry skin.
Smooth on face and neck. AM PM
Masqueenbrightenment™
brightening intensive massage masque
Boosts skin’s luminosity and clarity. Diminishes the appearance of discoloration and dark spots.
Boosts skin’s luminosity and clarity. Diminishes the appearance of discoloration and dark spots.
WELLNESS RITUALS TO HELP BALANCE FIRE NATURE
the “whispering breath” don’t feed the fire stress-relieving self-massage
Inhale deeply. Next, exhale through your mouth making a “haa” sound. Once you get the feel for it, create that same space, vibration and sound at the back of your throat — while breathing through your nose.
Enjoy cooling food and drinks with sweet, bitter or astringent flavors. Great choices may include: broccoli, cauliflower, cucumbers, kale, mushrooms, apples, grapes, melons, pears, watermelon, lentils, most beans and olive oil.
Fire nature is associated with the sense of sight. Open your senses by closing your eyes and covering them with the palms of your hands. Release this pose. Then with your eyes still closed, massage the bony ridge of your upper eye with your index, middle and ring fingers. Move from the inside out and then very gently press the bone beneath the eye. Repeat twice.
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how to prepare the skinFollow these simple steps to prepare the skin while educating the guest on the skin care product system .
Explain the morning and evening regime to the guest .
1 Pure Comfort™ Eye Makeup Remover • Remove any existing eye makeup
2 Cleanser • Cleanse the skin
3 Exfoliant • Exfoliate visible dryness
4 Toner • Apply toner
5 Moisturizer • Hydrate the skin
6 Eye Crème • Apply eye crème
7 Renewing Lip Treatment • Hydrate the lips
25 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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elemental naturesm and inner light™ complexion chart
elemental naturesm Infinity/Air Fire Water/Earth
skin type Normal-to-Dry Dry/Dehydrated Sensitive Oily/Acne Normal-to-Oily
Complexion Occasionally dull, burns, then tans
Sallow, burns easily, may eventually tan
Red undertones, noticeable capillaries, always burns
Overall shininess, rarely burns
Occasional shininess, some resistance to burning
Texture Resistance to burning skin, small pores
Dry, thin skin, small pores, fine lines
Delicate, soft/smooth prone to inflammation and early wrinkles
Soft, some puffiness/ water retention, large pores, few wrinkles
Smooth, thick, large pores, few wrinkles
Challenges Spot dryness/ lack of moisture
Flaky, rough Prone to irritation, rash/itch, breakouts
Excess oil, blackheads whiteheads, acne
Oily in T-Zone, spot blemishes
Balancing Finish
Semi-matte/Dewy Dewy Semi-matte Matte Semi-matte/Matte
Balancing Inner Light™
Product System
1 Concealer2 Tinted Moisture3 Powder Loose, Pressed
or Dual Foundation
1 Concealer2 Tinted Moisture3 Powder Loose,
Pressed or Dual Foundation
1 Concealer2 Tinted Moisture3 Powder Loose,
Pressed or Dual Foundation
OR
1 Concealer2 Dual Foundation
1 Concealer2 Tinted Moisture3 Dual Foundation
OR
1 Concealer2 Dual Foundation
1 Concealer2 Dual Foundation3 Powder Loose,
Pressed
OR
1 Concealer2 Dual Foundation
Tips Use minimal powder where needed on face
Allow skin to remain dewy and hydrated
For maximum coverage, recommend Dual Foundations
If this skin type prefers Inner Light™ Tinted Moisture, use only where needed on face
Explain the importance of proper skin careand moisturizing when applying Dual Foundation
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©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/201127
learning objectivesBy the end of this lesson, you will be able to:
• create dewy, semi-matte and matte complexion finishes
• balance complexion challenges
• apply the Beauty Makeup Application
inner light™
complexion finish and makeup application
4
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complexion overview
One of the reasons for applying complexion products is to create a balanced, healthy-looking complexion .
Consider the condition of the skin when choosing complexion products . This will help determine the amount of coverage needed . Guests with few skin challenges will need less coverage than those with challenges such as excessive discoloration or blemishes .
Also consider the skin type (element) when making recommendations . This will help to determine the product finish and texture needed . For example, guests with a Water (oily/acne) nature may prefer powder complexion products to combat oiliness, while a guest with an Air (dry/dehydrated) nature may opt for the hydrated dewy finish foundation products to balance dryness .
29 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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choosing complexion shadesinner light™ concealer• Match concealer to skin tone when worn alone or applied on complexion
to balance natural skin tones .
• Choose one shade lighter when worn under foundation.
• For extreme under-eye circles, match concealer to skin tone to avoid “grey effect” created when shade is too light .
inner light™ mineral tinted moisture• Select two to three shades that appear close to natural skin tone.
• Always check by testing color on the face. Apply a small amount of color on the cheek area or along jaw line with a cotton swab . Blend slightly .
• Choose color that blends invisibly into skin.
• If possible, compare colors in daylight or natural light.
• Mix shades, if necessary, to create the perfect color.
inner light™ mineral dual foundation• Choose a shade that matches skin for Infinity, Air, Fire and
Earth Elements .
• Initial application of Dual Foundation may appear slightly lighter on oil-rich skin. (Water Element). As powder absorbs natural oils from the skin, it will become darker, therefore balancing skin tones .
inner light™ mineral loose powder and pressed powder• Choose the shade that matches skin tone.
• It is easy to apply these sheer formulas because they blend invisibly into complexion .
30innEr Light™ compLExion finiSh And mAkEup AppLicAtion
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the definition of dewy is:
elemental naturesm: Infinity/Air
skin type Normal-to-Dry Dry
Complexion Occasionally dull, sometimes burns Sallow, matte, burns easily
Challenges Spot dryness/lack of moisture Flaky, rough
Balancing Finish Semi-matte/Dewy Dewy
FaceProduct System
1 Concealer2 Inner Light™ Tinted Moisture3 Powder Loose, Pressed or
Dual Foundation
1 Concealer2 Tinted Moisture3 Powder Loose, Pressed or
Dual Foundation
Tips Use minimal powder where needed on face Allow skin to remain dewy and hydrated
31 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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technique1 Dab Concealer where needed and blend with the
Complexion Brush .
2 Next, blend Inner Light™ Tinted Moisture (sheer coverage) onto face with a damp sponge .
3 Use Inner Light™ Loose Powder and a Powder Brush or sponge to set concealed area, leaving the rest of the complexion moist .
tipsinner light™ concealer• Lightly dot on discolored or blemished areas and carefully blend with
patting motion into complexion .
• Start with a light application where most coverage is needed and blend invisibly with disposable applicator or Complexion Brush .
inner light™ mineral tinted moisture• Apply to entire face for coverage and protection.
• Use a patting motion to build coverage.
32innEr Light™ compLExion finiSh And mAkEup AppLicAtion
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the definition of semi-matte is:
elemental naturesm Infinity/Air Fire Water/Earth
skin type Normal-to-Dry Sensitive Normal-to-Oily
Complexion Occasionally dull, sometimes burns Red undertones, noticeable capillaries, always burns
Occasional shininess, some resistance to burning
Challenges Spot dryness/lack of moisture Prone to irritation, rash/itch, breakouts
Oily in T-Zone, spot blemishes
Balancing Finish Semi-matte/Dewy Semi-matte Semi-matte/Matte
Face Product System
1 Concealer2 Inner Light™ Tinted Moisture3 Powder Loose, Pressed or
Dual Foundation
1 Concealer2 Inner Light™ Tinted Moisture3 Powder Loose, Pressed or
Dual Foundation
OR
1 Concealer2 Dual Foundation
1 Concealer2 Inner Light™ Tinted Moisture3 Powder Loose, Pressed or
Dual Foundation
OR
1 Concealer2 Dual Foundation
Tips Use minimal powder where needed on face
For maximum coverage, recommend Dual Foundations
Explain the importance of proper skin care and moisturizing when applying Dual Foundation
33 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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technique1 Dab Inner Light™ Concealer where needed and blend
with the Complexion Brush .
2 Blend gently over Inner Light Concealer . Use downward strokes on cheeks toward jaw line .
3 To minimize shine, press and roll Inner Light™ Loose Powder onto entire complexion .
tipsinner light™ concealer• Inner Light Concealer may be applied after Inner Light™
Tinted Moisture application .
• To blend Inner Light Concealer after Inner Light™ Tinted Moisture, pat gently .
• In general, Inner Light™ Concealer is applied before Inner Light™
Tinted Moisture .
inner light™ mineral loose powder• Avoid powdering dry areas.
• Inner Light™ Loose Powder can be applied at the end of the entire makeup application, after eyes, cheeks and lips .
34innEr Light™ compLExion finiSh And mAkEup AppLicAtion
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the definition of matte is:
elemental naturesm: Water/Earth
skin type Oily/Acne Normal-to-Oily
Complexion Overall shininess, rarely burns Occasionally shiny, burns after long exposure
Challenges Excess oil, blackheads/whiteheads, acne Oily in T-Zone, spot blemishes
Balancing Finish Matte Semi-matte/Matte
Face Product System
1 Concealer2 Inner Light™ Tinted Moisture3 Dual Foundation
OR
1 Concealer2 Dual Foundation
1 Concealer2 Dual Foundation3 Powder Loose or Pressed
OR
1 Concealer2 Dual Foundation
Tips If this skin type prefers Tinted Moisture, use only where needed on face
Explain the importance of proper skin care and moisturizing when applying Dual Foundation
35 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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technique1 Dab Inner Light™ Concealer where needed and blend with the
Complexion Brush .
2 Blend Inner Light™ Dual Foundation on the face with a dry sponge pressing gently over Inner Light™ Concealer .
tipsinner light™ concealer • To avoid caked application, blend Inner Light Concealer smoothly before
applying Inner Light™ Dual Foundation .
• Do not put Inner Light™ Concealer over open abrasions or blemishes . Infection can occur .
inner light™ mineral dual foundation• Apply with dry sponge over hydrated skin for an opaque matte finish.
(Recommended application for Water/Earth elements)
• Apply with damp sponge for a sheer, natural matte finish. (Recommended application for Infinity/Earth elements)
• To prevent over manipulating the skin of Fire element, use a sponge to gently build coverage by patting Inner Light Dual Foundation coverage over complexion .
• Use a Powder Brush for a lighter application.
• For touch-ups, blot face first with a tissue to remove surface oil and then re-apply powder .
36innEr Light™ compLExion finiSh And mAkEup AppLicAtion
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AV-2218-001Alt 1 – 12/27/09
BeautyEye Application
AV-2218-001Alt 1 – 12/27/09
BeautyEye Application
1 Prepare the lid .
TOOL: __________________
2 Fade highlight color from brow bone to lash line .
TOOL: __________________
AV-2218-001Alt 1 – 12/27/09
BeautyEye Application
AV-2218-001Alt 1 – 12/27/09
BeautyEye Application
3 Smudge Eye Definer along entire upper lash line .
TOOL: __________________
4 Set Eye Definer with contour o define color .
TOOL: __________________
AV-2218-001Alt 1 – 12/27/09
BeautyEye Application
AV-2218-001Alt 1 – 12/27/09
BeautyEye Application
5 Softly blend contour or define color along outer 2/3 of lower lash line .
TOOL: __________________
6 Define brows and apply mascara to top and bottom lashes .
TOOL: __________________
37 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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browsa .
b .
c .
recommended colorHair Color Eye Color Products Eye Liner
Blonde
Strawberry Blonde
Red
Brown
Dark Brown
Grey
Black
38innEr Light™ compLExion finiSh And mAkEup AppLicAtion
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cheekslist the cheek products:
Benefits• An important focal point to the overall look.
Powder Blush Application• Powder cheek products can be applied using a dampened sponge over
hydrated or dewy skin .
• After applying Foundation, lightly powder cheek area using a Powder Brush or disposable applicator .
• Use a Blush Brush to gently blend in a circular motion from the apples of the cheeks, along the cheekbone, toward hairline .
lipslist the lip products:
Benefits• An important focal point to the overall look.
Application• Follow the natural contour of the lips using the Envirometal Retractable
Lip Brush .
• Keep shape of lips round, avoiding sharp angles.
• First fill in the center of lips, then blend color to outer edges.
39 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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AV-2218-001Alt 1 – 12/27/09
BeautyEye Application
40innEr Light™ compLExion finiSh And mAkEup AppLicAtion
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notes
principles of makeup5
learning objectivesBy the end of this lesson, you will be able to:
• explain the principles of Color Theory
• explain the principles of Blending Textures
main points1 color theory principles • Primary Colors
• Secondary Colors
• Tertiary Colors
2 light, dark and bright principles
3 blending texture principles
41 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
• Warm and Cool Colors
• Neutrals
• Complementary Colors
42principLES of mAkEup
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1 color theory principles
Primary Colors• A color that can not be achieved by mixing other colors together.
• From primary colors all other colors are created.
• Primary colors are the building blocks of the color spectrum.
• Primary colors are strong, bold colors.
• The three primary colors are: Red, Yellow, Blue.
Secondary Colors• A secondary color is a color that is achieved by mixing equal amounts of two
primary colors .
• The three secondary colors are: Green, Orange, Violet.
Tertiary Colors• Tertiary colors are created by mixing equal amounts of a primary
and secondary colors .
• The six tertiary colors: Red-Orange, Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet and Red-Violet.
43 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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Warm Colors On the color wheel, colors from Red to Yellow-Green are considered warm .
Cool Colors On you color wheel, colors from Red-Violet to Green are considered cool .
NeutralNeutral are hues devoid of color . The center of our Color Wheel will represent neutral . The typical Neutrals are Black, White and Grey.
Complementary Colors• Colors that rest diagonally from each other on the Color Wheel are called
Complementary Colors .
• When these colors are placed next to each other, they enhance each other . But when they are mixed together, they neutralize each other .
• Using colors that are complementary to your guest’s eyes will enhance her eye color .
44principLES of mAkEup
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Dark Y/O Dark B/G Dark B/V Dark V/R
D
ark
R/O
Light B/B
Light V/B
L
ight
O/R
Light Y/O
Pastel Blue
Pastel Violet
Pastel Y/O
YELLOW GREEN BLUE VIOLET
RE
D
ORAN
GE
VIOLET BLOOM
BLACK TULIP
GOBI SANDS
BLUE DAWN
AZURE RAIN
COPPER HAZE
GOLDEN JASPER
COOLLIPS:• Plums• Roses• Pinks
CHEEKS:• Plum Touch• Tessarae• Rose Blossom
WARMLIPS:• Peaches• Nudes• Spices
CHEEKS:• Apricot Whisper• Peach Lights• Bronze Glow• Uruku Bronzers
TWILIGHT
PLUM MIST
AQUA PEARL
SWEET GRASS
45 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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Skin tone: ____________________
Eye Color: ____________________
Hair Color: ____________________
Warm or Cool
Makeup recommendations:
Eyes: ________________________
Cheeks: ______________________
Lips: ________________________
Skin tone: ____________________
Eye Color: ____________________
Hair Color: ____________________
Warm or Cool
Makeup recommendations:
Eyes: ________________________
Cheeks: ______________________
Lips: ________________________
46principLES of mAkEup
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2 light & dark and bright colors
Light ColorsLight Colors enlarge or “bring out” .
Dark ColorsDark Colors make an area appear smaller .
Bright ColorsBright Colors accentuate .
47 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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3 principles of blending textures1 Basic Principles
• Creme blends with creme. • Powder blends with powder.
2 Creme=Powder (Applying creme product first and layering with powder product) List examples:
3 Building Colors • Applying Eye Definer and setting with Eye Shadows. • Physically mixing Eye Shadows with Eye Color Options Transformer. • Dampening brush with Eye Color Options Transformer to intensify
Eye Shadow .
48principLES of mAkEup
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notes
49 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
learning objectivesBy the end of this lesson, you will be able to:
• describe the characteristics of the Classic and Contour Eye Shapes
• apply a subtle makeup application best for each eye shape
• enhance the eye brows
subtle classic and contour eye applications
6
50SubtLE cLASSic And contour EYE AppLicAtionS
learning objectivesBy the end of this lesson, you will be able to:
• describe the characteristics of the Classic and Contour Eye Shapes
• apply a subtle makeup application best for each eye shape
• enhance the eye brows
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the classic and contour eye shapesthe classic eye shape (when eye is open)• Small or no visible eyelid.
• No crease, or a crease that is close to the lash line.
• A large area from crease to brow.
• The sizes of the lid and the brow are disproportionate.
the contour eye shape (when eye is open)• Medium to large eyelid.
• A natural crease halfway between lash line and brow.
• A natural highlight at the brow bone.
• The sizes of the lid and the brow are proportionate.
51 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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activityDetermine the eye shapes of each participant .
subtle classic eye application
subtle contour eye application
52SubtLE cLASSic And contour EYE AppLicAtionS
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6AV-2218-001Alt 6 NEW EYE – 1/08/10
Subtle ClassicEye Application
subtle classic eye application
53 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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AV-2218-001Alt 6 NEW EYE – 1/08/10
Subtle ClassicEye Application
AV-2218-001Alt 6 NEW EYE – 1/08/10
Subtle ClassicEye Application
1 Prepare the lid .
TOOL: __________________
2 Blend highlight color from brow bone downward to a fade past crease .
TOOL: _________________
AV-2218-001Alt 6 NEW EYE – 1/08/10
Subtle ClassicEye Application
AV-2218-001Alt 6 NEW EYE – 1/08/10
Subtle ClassicEye Application
3 Apply contour color from lash line to past the crease .
TOOL: _________________
4 Smudge Eye Definer along entire lash line .
TOOL: __________________
AV-2218-001Alt 6 NEW EYE – 1/08/10
Subtle ClassicEye Application
AV-2218-001Alt 6 NEW EYE – 1/08/10
Subtle ClassicEye Application
5 Set Eye Definer with define shade .
TOOL: _________________
6 Softly blend define color along lower lash line .
TOOL: __________________
54SubtLE cLASSic And contour EYE AppLicAtionS
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list eye products used:
AV-2218-001Alt 6 NEW EYE – 1/08/10
Subtle ClassicEye Application
AV-2218-001Alt 6 NEW EYE – 1/08/10
Subtle ClassicEye Application
7 Define brows .
TOOL: __________________
8 Apply mascara to top and bottom lashes .
TOOL: _________________
55 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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Subtle ContourEye Application
subtle contour eye application
56SubtLE cLASSic And contour EYE AppLicAtionS
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AV-2218-001Alt 1 – 12/27/09
Subtle ContourEye Application
AV-2218-001Alt 1 – 12/27/09
Subtle ContourEye Application
1 Prepare the lid .
TOOL: __________________
2 Apply highlight color from brow to contour and lash line to contour .
TOOL: _________________
AV-2218-001Alt 1 – 12/27/09
Subtle ContourEye ApplicationAV-2218-001
Alt 1 – 12/27/09
Subtle ContourEye Application
3 Blend contour color into the contour, soften edges .
TOOL: _________________
4 Apply Eye Definer along upper lash line .
TOOL: __________________
AV-2218-001Alt 1 – 12/27/09
Subtle ContourEye Application
AV-2218-001Alt 1 – 12/27/09
Subtle ContourEye Application
5 Set Eye Definer with define color .
TOOL: _________________
6 Apply define color along lower lash line .
TOOL: __________________
57 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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list eye products used:
AV-2218-001Alt 1 – 12/27/09
Subtle ContourEye Application
AV-2218-001Alt 1 – 12/27/09
Subtle ContourEye Application
7 Define brows .
TOOL: __________________
8 Apply mascara to top and bottom lashes .
TOOL: _________________
58SubtLE cLASSic And contour EYE AppLicAtionS
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notes
59 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
learning objectivesBy the end of this lesson, you will be able to:
• choose blush colors
• create alternate blush applications
cheek application7
60chEEk AppLicAtion
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cheeksList The Cheek Products Used:
powder blush application• Powder cheek products can be applied using a dampened sponge over
hydrated or dewy skin .
• After applying Foundation, lightly powder cheek area using a Blush Brush or disposable applicator .
• Use a Blush Brush to gently blend in a circular motion from the apples of the cheeks, along the cheekbone, toward hairline .
61 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
learning objectivesBy the end of this lesson, you will be able to:
• select lip colors
• create the Subtle and Intense Precise Lip Applications
• balance and enhance the lips
precise lip application8
62prEciSE Lip AppLicAtion
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subtle vs . intenseList the names or types of lip products that create subtle color .
List the names or types of lip products that create intense color .
63 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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activitylip liner and lip colorDraw lips to complete the face below .
64prEciSE Lip AppLicAtion
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lip liner Begin by prepping the lip with Nourish-Mint™ Renewing Lip Treatment .
Benefits• Use Nourish-Mint Lip Definer when a more defined lip line is desired.
• For longer wear.
• Helps prevent feathering.
ApplicationFollow the natural contour of lips .
To create a symmetric mouth, use the following guidelines:
1 Begin on inside of outer corner of top lip, working toward center of lip .
2 Repeat on other side of the mouth, working toward center of the lip .
3 Create the “M” at the center of the top lip .
4 Begin bottom lip at the inside of outer corner, working toward center of lip .
5 Repeat on the other side of the mouth, working toward center of lip .
6 Fill in the entire mouth .
1 2
3
4 6 5
65 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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lip color
BenefitsAn important focal point to the overall look .
Application• For greater control when shaping lips, use a Aveda’s Retractable Lip Brush.
• Follow the natural contour of the lips.
To create a symmetric mouth, use the following guidelines:
1 Begin on inside of outer corner of top lip, working toward center of lip .
2 Repeat on other side of the mouth, working toward center of the lip .
3 Create the “M” at the center of the top lip .
4 Begin bottom lip at the inside of outer corner, working toward center of lip .
5 Repeat on the other side of the mouth, working toward center of lip .
6 Fill in the entire mouth .
For a subtle lip:Apply Nourish-Mint™ Rehydrating Lip Glaze, Lip Shine, Color Gloss, or subtle Lip Colors by applying in the center and blending outward .
1 2
3
4 6 5
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notes
©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/201167
learning objectivesBy the end of this lesson, you will be able to:
• ask for the sale
• increase your retail sales
• build your confidence
• expand makeup artistry skills
close the sale9
68cLoSE thE SALE
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List what was most valuable to you from the Face to Face information and explain why .
How will you use this information to impact your services and sales?
How will you use this information to grow your career?
69 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 12/2011
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aveda skin care a.m. p.m. eye makeup remover
cleanse
exfoliate
tone
moisturize
protect
treatment
aveda makeupfaceconcealer foundationpowder
eyes and browseye linereye colormascara eye brow
cheeksbronzer face accents
lipslip liner lip colorlip gloss
brushes medium eye color brush eye contour eye smudger brush brow and lash brush complexion brush blush brush bronzing brush retractable lip brush foundation brush
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lipslip liner lip colorlip gloss
brushes medium eye color brush eye contour eye smudger brush brow and lash brush complexion brush blush brush bronzing brush retractable lip brush foundation brush
compacts/accessories envirometal compact™ essentials envirometal compact™ total face envirometal compact™ professional sharpener
© Aveda Corp., Minneapolis, MN 55449-7106 USA 800.328.0849 USA / 763.951.6999 aveda.com
guest: date:artist: salon/experience center:
makeup map™
aveda hair color maintenance/enhancementshampoo
conditioner
other
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