Fabrique Talk: (Not) getting lost with the Tate app: from wayfinding to dayfinding - MuseumNext 2017...
43
From wayfinding to dayfinding Museumnext Europe Rotterdam 2017 Quérine van Casteren Part of Bloomberg Connects
Transcript of Fabrique Talk: (Not) getting lost with the Tate app: from wayfinding to dayfinding - MuseumNext 2017...
- 1. From waynding to daynding Museumnext Europe Rotterdam 2017 Qurine van Casteren Part of Bloomberg Connects
- 2. Amsterdam Delft Rotterdam
- 3. Hema+
- 4. Edinburgh International Festival+
- 5. Schiphol+
- 6. Tate+
- 7. Revolutionise the visitor experience Tate+
- 8. 6 To Dos to revolutionise the visitor experience Tate+
- 9. Understand the world behind the question To Do 1 Tate+
- 10. Tate BritainTate Modern Tate Liverpool Tate St Ives
- 11. 4 locations 300 exhibitions & activities 80.000 objects
- 12. Understand the world behind the question To Do 1 Tate+
- 13. Do research to get to know your user better To Do 2 Tate+
- 14. Discovery phase Context research Usability testing Concept phase Design & development phase Concept testing
- 15. Waynding
- 16. Daynding
- 17. From waynding to daynding
- 18. Do research to get to know your user better To Do 2 Tate+
- 19. Create a creative concept that inspires design To Do 3 Tate+
- 20. Your intuitive friendly companion to Tate
- 21. Create a creative concept that inspires design To Do 3 Tate+
- 22. Use technology wisely To Do 4 Tate+
- 23. Use technology wisely To Do 4 Tate+
- 24. Keep calm and stay focused To Do 5 Tate+
- 25. Visual identity under construction New CMS in development Audio in development UK NL = a challenge
- 26. 1. Product backlog 2. Sprint backlog 3. Sprint process 4. Sprint demo Sprint day One day Sprint Two weeks
- 27. Source: www.theodo.fr/blog/2016/05/build-a-perfect-scrumboard-with-trello-and-some-chrome-extensions/
- 28. Keep calm and stay focused To Do 5 Tate+
- 29. Never stop learning and improving To Do 6 Tate+
- 30. E.g. Popular artists Popular displays Engagement with audio Data
- 31. Show most visited areas and exhibitions in the gallery Heatmaps
- 32. Never stop learning and improving To Do 6 Tate+
- 33. Understand the world behind the question Do research to get to know your user better Create a creative concept that inspires design Use technology wisely Keep calm and stay focused Never stop learning and improving 6 To Dos to revolutionise the visitor experience Tate+
- 34. Enjoy your visit! Tate+ More information: fabrique.com/portfolio