Fabless Specialty Memory - SEMICON China · Mark Cao, Vice President of Strategic Marketing,...
Transcript of Fabless Specialty Memory - SEMICON China · Mark Cao, Vice President of Strategic Marketing,...
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Mark Cao, Vice President of Strategic Marketing, GigaDevice Semiconductor
Fabless Specialty Memory
March 14, 2017
A Growing Sector with a Vibrant Eco-System
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Total Memory Market
Total Memory Market: ~$80B
Main Stream DRAM Market:Mobile
PCServer
Graphic
Main Stream NAND Flash Market:Mobile
Storage(SSD, Storage Card)
NOR Flash SRAM SLC/SPI
NAND OtherSpecialty DRAM
About a quarter of
the total
semiconductor
market
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Specialty Memory Market
Total Specialty Memory Market: ~$7B
Exclude:Main Stream DRAM Market:
MobilePC
ServerGraphic
Exclude: Main Stream NAND Flash Market:
MobileStorage(SSD, Storage Card)
NOR Flash SRAM SLC/SPI
NAND OtherSpecialty DRAM
About 10% of
total memory
market
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TotalFPGA Market
~$6B
SpecialtyMemory Market
~$7B
TotalCIS Market
~$12B
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Relative Size and Significance
Significant in size,
but growth potential?
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Future Growth of Specialty Memory
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
NVRAM Market Growth ($M)
NVSRAM FRAM/NVM PCM/XPoint MRAM RRAM NRAM
Emerging Memory Technologies Becoming Main-Stream
Source: Webfeet Research, 2016
2D NAND Flash Becoming Specialty Memory
Source: SEMI, 2015
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Dynamics of the Specialty Memory Market
Specialty Memory
Main-Stream Memory
MatureEmerging
3D X-Point? 2D NAND?
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Specialty Memory Market Sectors
0
500
1000
1500
2000
2500
Est. World Revenue ($M)
Est. China Revenue ($M)
Source: Web Feet Research, GD internal
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Characteristics of the Specialty Memory Market
Growth
•Grow with the total memory
market
•Increased adoption of
emerging memory
•Maturity of main-stream
technology
Dynamic
•Constantly going through
transitions
•Provides occasional entry into
main stream memory market
•Frequently influenced by
entry/exit of main players
Segmented
•Legacy segment TAM settles to
below $3B
•Many different products specs
•Many different applications
•Many different process/cell
technologies
•Typical long-tail market
Vibrant Eco-System
• No monopoly/oligarchy
• Various business models
(IDM/Fabless)
• KGD opportunities
• Function/feature rich
• Wide variety of
technologies
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Advantages of Fabless Business Model for the Specialty Memory Market
Growth
•Scalability of
Foundry/Fabless model
•Access to more
advanced
manufacturing tools
Dynamic
•Flexibility of
Foundry/Fabless model
•High capital efficiency
Segmented
•Foundries are
optimized for
simultaneous
production of many
products
Vibrant Eco-System
•Fabless specialty
memory vendors offer
unique market value as
well as IDMs
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Specialty Memory Landscape in Mainland China
BusinessModel
SpecialtyDRAM
SpecialtyNAND Flash NOR Flash EEPROM SRAM NVRAM Emerging
Memory
Fabless ISSIGigaDevice
ISSIDoSilicon
GigaDeviceISSI
DoSiliconFudan ISSI NA
CiyuHikStorXinchu
AMT
Foundry/IDM Jinhua SMIC
SMICXMCHLMC
SMICHuahong
SMICHLMC NA SMIC
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New Opportunities in China Brought by Emerging Memory Technologies
Challenges Opportunities
Limited market size More suitable for small-mid sized companies
Higher development cost andrisks
International technology companies are more openfor collaborations with Chinese partners
Fabless model for startups Local foundries has more leverage in technologyadoption
Need help on fundamentalresearch
Chinese research institutes and universities are veryactive in this area
A solution trying to find theproblem
China has one of the most diversified markets in theworld
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Main Threats to the Healthy Development of the Chinese Memory Sector
Effects of government factorsare over-exaggerated
Everything takes much longertime and more resource thanmany would think
Elevated risks of low ROIinvestments
China’s memory industry stillsupplies less than 1% of the totalworld memory revenue, anddoes not have advanced main-stream memory technology.
Global memory sector is over-consolidated, and China couldbe the solution
Caused huge barrier for localcompanies in normalinternational collaborations
Irrational Expectations Falsely Alarmed
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GigaDevice Revenue Growth
0
50
100
150
200
250
2011 2012 2013 2014 2015 2016*
Revenue ($M)
*: Estimated
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GigaDevice Product Families
SPI NOR Flash
SPI NAND Flash
32-Bit ARM Cortex-M MCU
eMMC/eMCP
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SPI NAND:An Example of Innovation in the Specialty Memory Market
128Mb SPI NOR Flash
1Gb SPI NAND Flash
Same SPI InterfaceSame ROM code for system boot
ECC support internalMuch lower $/bit
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From Concept to Product
• P-NORèSPI NOR in feature phones
• Since 2011, GigaDevice has >50% SPI NOR market share in feature phones
• GigaDevice and MTK decided to co-develop SPI NAND
Concept Creation
• Joint project between GigaDevice and MTK is launched in Nov, 2011
• GigaDevice responsible for product
• MTK responsible for system compatibility and driver
Product Specification • Decided on
controller+NANDarchitecture
• Worked seamlessly withToshiba on productdevelopment
Product Development
• First sample, in Dec. 2012• MTK supported SPI NAND in
new platform in April 2013• Launch of 2nd generation of
SPI NAND controller with 4Gb support in Sept. 2013
ProductLaunch
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SPI NAND Market Promotion
Analyst Coverage
First SPI NAND Report by IHS
Market Education
Customer trainings on SPI NAND advantages
System Adoption
Drive SoC system and programmer support
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SPI NAND Standardization and Trademarking
Trade Mark
Won a trade mark dispute with Micron in 2014
China Standard
Lead China’s SPI NAND Standardization in 2016
International Standard
Lead proposal in JEDEC xSPI TG for NVM
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SPI NAND Market Today:A Success Story
SPI NAND Vendors
Toshiba, GigaDevice, Micron, Macronix, Winbond, and many others
SoCVendors
More than 70 SoCdesign wins at
GigaDevice alone
Application Areas
NetCom, Surveillance,Set top Box, DV, AudioToys, BMS, Metering,etc.
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Summary
• Specialty memory is a growing sector with significant market potential
• Mainland China has developed an eco-system for specialty memory.
However, it is still at an early stage of development
• There are plenty of room for innovations in specialty memory. SPI NAND
is an example of international collaboration lead by a Chinese
company.
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