Fabio Rodriguez Wi-Fi and Heterogeneous networks.

Fabio Rodriguez

Wi-Fi and Heterogeneous networks

Optimizing Networks WiFi | Commercial in confidence | © Ericsson AB 2013 | CANTO 2013

Users Want more data

Mobile data traffic growth

Mobile broadband subscriptions up

Metro densification

More devices, more Wi-Fi capable devices and more Wi-Fi usage on Wi-Fi capable devices (Wi-Fi devices doubling).

Source: Mobidia (2013)

Aug 2012

Apr 2013

33% 27%

67% 73%

Cellular

Wi-Fi


Fast, now & everywhere


Data rate

However Today this is often the case

can that harm your business?

Rethinking network performance

heterogeneous networks


You want Seamless user experience

+++Improve Densify Add

Improve macro

DensifyMacro

AddSmall Cells


Core network / controller

Internetgrade

Main Unit

Macro RBS

AP Small RBS

Small RBS

Small RRU

Small RRU

Small RRU

Small RRUAP

The result: One Network


Wi-Fi is part of that performance experience

How?


IN CITY centers


And High Traffic Venues


In Offices


And Special events


Wi-fi is integrated into the mbb offering

Technology visualizationWiFi performance not guaranteed

Cumbersome to monetize Carrier WiFi

Performance & business visualizationCarrier WiFi performance guaranteedMonetize Carrier WiFi (part of data bucket)

2G 3G 4G

Carrier & Public WiFi

Mobile Broadband

Public WiFiPerformance

indicator

Operator controlled access(2G/3G/4G/WiFi)

Today Vision

Coverage & Access technology

MONETIZING WI-FI


Public

Free

[Advertisers pay - display and push LBA]

Public

Paid

[Hrly, Dly, Wkly...]

Other Carrier

[Roaming Agreement]

Other Carrier

[Offload eg. $/Mbps/mo.]

City Free Wi-Fi

[City-owned mounting/power

assets]

Stadiums SMB and Chains Special Events

Free

with Broadband Subscription

[Churn Reduction]

DIRECT

OPERATOR MANAGED SERVICES to ENTERPRISE

WHOLESALE

More revenue potential through better access


“With nearly 50 percent of our guests using Wi-Fi and their bandwidth demands continuing to accelerate, we sought a high-performance network partner which could ensure we continue to serve our customers’ needs on a ‘go-forward basis’.

– Richard Tudgay, VP of information technology for Omni Hotels

Case 1: OMNI HOTELS


› Serves 45 million commuters

› 30 BelAir100 APs provide ubiquitous coverage of station common areas › Wi-Fi service is free:

– Attract travelers– Promote extended stay

– Augment cellular capacity

Case 2: St. Pancras Station


End-user

connects to WIFI

Location based

Pop-up ad appears

Getting off @ Columbus Circle?

Get 20% off any breakfast item when showing this ad today!

20%

End-user

connects to WIFI

Pop-up ad

appears Your next visit could be on us!!

Case 3: Ad-Based WIFI (US)

Push ads to handheld devices via WIFI on bus station or

airport / Mall

Push ads to handheld devices via WIFI at arena


Case 4:Wi-fi in Korea

Free Wi-fi now offered at public areas nationwide.

Wi-Fi complementing MNOs strategy through user experience.

Operator revenues 5% CAGR ARPU 5%-20% (2012)

Wi-Fi traffic growth under 40%.

Jan-12

Apr-13

3G

4G

WiFi

Data traffic (TB/Month)

35

25

20

30

Q1 2013

Q1 2012

Q1 2011

Service ARPU (KRW 000)

SKT

KT

LGU+


JOIN THE CONVERSATIONEricsson.com/jm

Facebook.com/EricssonCaribbean

Twitter.com/EricssonCarib

YouTube.com/Ericsson

Fabio Rodriguez Wi-Fi and Heterogeneous networks.

Documents

Transcript of Fabio Rodriguez Wi-Fi and Heterogeneous networks.