Fabio Molle, Funky Christmas Jumpers DMX Dublin 2014 - Learn How to Build Advocates and Drive
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50 and Learn drive how using sales to digital build marketing over advocates to countries techniques . @fabmol @fabmol
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Sales to Over 50 Countries Using Basic Digital Marketing Techniques FunkyChristmasJumpers.com is Ireland’s original Christmas jumper company. Their jumpers have been seen on major celebs such as One Direction’s Harry Styles, Niall Horan, pop sensation Rita Ora, golfer Rory McIlroy and numerous other celebs and sports stars. With only a 10 week operating/marketing period each year Fabio will explain the importance of planning a digital marketing strategy as well as the key strategies that have helped them grow their brand internationally with sales from 55 countries in 2013.
Transcript of Fabio Molle, Funky Christmas Jumpers DMX Dublin 2014 - Learn How to Build Advocates and Drive
50
and
Learn
drive
how
using
sales
to
digital
build
marketing
over
advocates
to
countries
techniques . @fabmol@fabmol
MARCH
SEPTEMBER
NOVEMBER
DECEMBER
Orders from 55
Countries
250K Unique Visitors
800K Page Views
FUNKY REACH OCT 15 - DEC 21
AdvocatesWord of Mouth
Celebs
Planning
MobileSocial MediaEmail
Support
Online/ Offline
Strategy
Planning Content
Budget
Schedule
COMBINE ONLINE
& OFFLINE
STRATEGY
Use interactive displays to bring offline
people online
5146 PHOTOS
806K IMPRESSIONS
57K PICTURE
INTERACTIONS
5 WEEKS WITH VON BISMARK
WORD OF MOUTH TRAVELS 1ST CLASS
1
4
7
10
13
Maximum linear order referral of each sale in 60 day campaign
13
7
Quicker shipping times result in each order having a greater potential to bring in more organic referral sales
2012 2013
177% 189% 300%
188% 246% 588%
• Shipping
• Response Time
SPEED IS KING
No excuses for not replying to questions.
Quality content grows organically
Use Email to Supercharge your Facebook & twitter posts
57% OF VISITS ARE FROM TABLET + MOBILE
Oct - Dec Site Sources (2013 v 2012)
Views Revenue
Mobile 108% 74%
Tablet 178% 70%
Desktop 6% -14%
Don’t contact the celeb, contact the celebs personnel
The Celeb
Trainer PA
Stylist
Hair
Make Up
Family
AgentX
• 61K Retweets
• 82K Favorites
KEY TAKE AWAYS
• Speed up your shipping
• Speed up your responses
• Quality content
• Mobile/tablet friendly
• Inspector gadget mode
THANK YOU@fabmol @xmasjumpers
