Fabian Kienle Business Development Manager, Eastern EMEA @ Citrix Systems Inc.
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Transcript of Fabian Kienle Business Development Manager, Eastern EMEA @ Citrix Systems Inc.
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Fabian Kienle
Business Development Manager, Eastern EMEA @ Citrix Systems Inc.
Move to Windows 7 at minimum cost by using the most strategic model: Desktop Virtualization by Citrix XenDesktop4
Never change a running system
IT Best Practice till today
Theory of economic development, 1912
Business Cycles, 1939
New things will be created and old things destroyed
Joseph Schumpeter: Theory of economic development, Berlin 1912, page 157
Self Service
Self Service
Windows 7: Rapid Adoption
Ed Bott/Dimensional Research | April 2009/Jan 2010Months after release
%
Adoption
• 58% expect to deploy Windows 7 by the end of 2010
Everyone on Win 7 in 18 months! Can we do it?
What alternatives are there to desktop refresh?
Will migration affect productivity?
How will this help my data security?
* Projected $3.9M for 2,500 moderately managed desktops
# locations
Computers tobe upgraded
Computers tobe replaced
Projected cost: $3.9M*
1,375 4
1,115 2
Time to Renovate Your Desktop Infrastructure?
Install apps per PC
Ongoing PC refresh
User tied to endpoint
Data local to endpoints
Simplicity Flexibility Security TCO
Windows 7 the “Old Way”
• Desktop = device
• Corporate PC
• Image & deploy
• Fixed access
• Allocated costs
2009 2010 2011
• Desktop = service
• Any device
• Self-service experience
• Dynamic access
• Usage-based costs
Vision: Desktop as a Service
Install apps per PC
Ongoing PC refresh
User tied to endpoint
Data local to endpoints
Virtual apps/desktops on demand
Leverage existing PCs (Migrate to diskless client.)
Any device, anywhere
Data locked down in data center
Windows 7 Upgrade Enabled by Desktop Virtualization
Simplicity Flexibility Security TCO
Easy/Risk-free Windows 7 Upgrade
• Adopting virtualization lets us deploy Win7 easily and quickly on demand
• I get risk free deployment through virtualapps and desktops
• Repurposed my refresh budget as a strategic investment
• Not worried about desktop data security. It’s locked down in my DC
Upgrade to Windows 7 with Desktop Virtualization
Computers tobe upgraded/replaced
Existing PCs with Virtual Apps
Virtual Desktops withVirtual Apps
Projected cost: 30-40% less
# locations
0 Data Center
1000 Data Center
1500 Data Center
Tightly Coupled & Locally Installed
AppsAppsAppsApps
Desktop OSDesktop OSDesktop OSDesktop OS
ProfileProfileProfileProfile
HardwareHardwareHardwareHardware
UserUserUserUser
Traditional Management Tools & Processes
1. Procedure1. Procedure
2. Image2. Image
3. Secure3. Secure
4. Deploy4. Deploy
8. Retire8. Retire
7. Back-up7. Back-up
6. Maintain6. Maintain
5. Monitor5. Monitor
Deploy
On-demand assembly &
delivery
User ProfileUser ProfileUser ProfileUser Profile
ClientClientClientClient
UserUserUserUser
AppsAppsAppsApps
Desktop OSDesktop OSDesktop OSDesktop OS
ProfileProfileProfileProfile
Virtualized & IsolatedEnd-point Components
Simplicity is power.The power of one
• One image of apps & desktops
• One data backend
• One user interface - anywhere
• One central security solution
• One password
• One solution for any workplace
• One supplier for centralized desktop management
Citrix XenDesktop – The power of one
OS Image1.PVS „Images builder“
• Creation of the OS Image• ..“as it is“....with applications
2.Stored onto Network Storage3.Managed by Provisioning Services
Network Storage
CitrixProvisioning
Server
HW
OS
End UserSystem
WordExcel Outlook
Visio SAP
Windows XP
Windows XP
Single Image Managementby Citrix Provisioning Services
Single Image Managementby Citrix Provisioning Services
Network Storage
HW
End UserSystem
Windows XP
NetworkBoot
AppOS
CitrixProvisioning
Server
Network Storage
CitrixProvisioning
Server
Hardware
Citrix XenServer
W7
App
W7
AppApp
WinXPW7
AppAppApp
Citrix XenServer / Hyper V
Windows Vista
Single Image Managementby Citrix Provisioning Services
for direct streaming into the VM, regardless if based
on XenServer,Hyper-V or ESX/Vsphere
The Big Picture
The only reason why IT exists, is because users need Apps to do their jobs
Mark Bowker in the case study Desktop-Virtualization – Drivers, Challenges and Best Practices, September 2009
User User
CitrixXenApp
Users ony need one thing ….APPLICATIONS !
Presentation Server
App
End UserSystem
HW
App
OS
App
Citrix ICACitrix
XenServer/Hyper-V
PC Blade
Hardware
Desktops- XenApp
- WindowsXP- Windows 7
Citrix ICA
Citrix ICA
Hardware
Windows Server OS
XenApp
App App App
File Server
User User
CitrixXenApp
Citrix Streaming
Citrix ICA
Citrix Stre
aming
Citrix ICA
The big picture ….only from CitrixDelivery of Desktops and Applications
Installed into the single provisioning service image
Streamed by Citrix XenApp
virtualized by Citrix XenApp
Delivered by Citrix XenDesktop
New XenDesktop 4 HDX-Extensions
Webcams and VoIP
Optimization for branch offices via WAN
3D Graphics – CAD/CAM,GIS
Flash-Multimedia and Apps
Commonly supported USB devicesMulti-card Reader
Blackberry PDA
iPod style MP3 devices
MIDI Keyboards
CAD/CAM Graphics Tablets
Printers and Scanners
Presentations Pointer
Smart Cards
Security Dongles
Webcam, USB Headsets
Multi-monitor support
Local Printing
USB support
Windows Media Acceleration
Flash Acceleration
3D and Aero Glass
VoIP Softphone
HDX3D 1.1 Specs
Two modes of high speed compression
WAN performance - 2 - 5 Mbps bandwidth and 100-150ms latency
Support for XP 32/64 bit; Windows7 32/64 bit
Up to 1920 x 1200 resolution
Support applications written in all graphics protocols includingOpenGL and DirectX
LIVE DEMO
• Any device, anytime, anywhere
• HDX™ user experience
• FlexCast™ delivery technology
• On-demand apps by XenApp™
• Open architecture
Winner: InfoWorld Technology of the Year Best of Interop (Virtualization)
Getting Started with Desktop Virtualization
Start simple with VDI
Contractors, Offshore Developers, early adopters
Implement assigned VDI desktops with existing app management and local profiles
• Access from any device, anywhere
• Increase data security
• Early success for desktop virtualization
ValueFeatures
• Centralized VM-based desktop
• Secure remote access
• Deliver to any device on any network
Expand VDI with Single Image Management
+ Productivity workers in HQ, Branch Offices, Support Centers
WAN optimization
USER PROFILEUSER PROFILE
OSOS
• Minimize storage costs
• Enable large scale deployment
• Instant OS migration
ValueFeatures
• Single Image Management for pooled users
• Accelerated Profile Management
• WAN Optimization to support larger deployments at branch offices
Hosted Hosted VM-based VM-based desktopsdesktops
(VDI)(VDI)
Local Local StreamedStreameddesktopsdesktops
Hosted Hosted Blade PCBlade PCdesktopsdesktops
Hosted Hosted sharedshared
desktopsdesktops
Local Local VM-basedVM-baseddesktopsdesktops(offline)(offline)
USER TYPESMobileusers
Taskworkers
Virtual apps Virtual apps InstalledInstalleddesktopsdesktops
FlexCast™ Delivery Technology
Office Workers Mobile WorkersTask Workers
HostedHostedApps Streamed / HostedStreamed / Hosted Streamed / LocalStreamed / Local
Thin ClientThin ClientDevices Desktop ApplianceDesktop Appliance LaptopLaptop
OS SharedShared XenDesktop VDIXenDesktop VDI Installed / Local VMInstalled / Local VM
User Segmentation
Hardware
Applications
Enable On-Demand Apps
• Fully managed apps with user self-service
• Lower app management costs by simplifying desktop image
• Enable any mobile device
Implement Citrix Receiver on all endpoints
USER PROFILEUSER PROFILE
APPSAPPS
OSOS
ValueNew Features
• Mobile Receiver
• Most-used apps centralized
• Dazzle for on-demand apps
Personalization
XenDesktop4 in space....
Citrix is the
of corporate apps and desktops
Citrix is the
of corporate apps and desktops
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