Ezra Presentation

8/8/2019 Ezra Presentation

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MARKET STUDY OF THEMARKET STUDY OF THE

MARKETABILITY OFMARKETABILITY OF

MALLS IN DAVAOMALLS IN DAVAO



BACKGROUND OF THE STUDYBACKGROUND OF THE STUDY

Now-a-days to be able to know the pr ojected demand of

a certain industr y would br ing

a great success to the

business. This demand could be aff ected thr ough the

perception of the consumer s

on the factor s that could aff ect

the marketability of this business.



Research ProblemThe aim of this study is to

uncover the factor s thatcould aff ect the choice of

the consumer s in

patr onizing a mall and to

know the importance of these factor s to keep them

coming. As well as knowing

its current demand and

future demand of malls particularly the Gaisano Mall

of Davao.



Sub Problems

Who goes to the mall?

What factor s are considered in patr onizing

a mall?

How can this factor help in maintaining the

consumer s?

What are the names comes into peoples

mind when asked about malls?

How much do they spend when going to

the malls?



Objectives:Objectives:

*To be able to know who are the consumer s of

the mall.*To be able to know the factor s that aff ects the

perceptions of the consumer s

*To be able to know and under stand the

importance of having marketing str ategies .

*To be able to know what would be the

pr ojected demand af ter 5 year s*To be able to help the industr y on impr oving

the var iables that could be aff ecting the sales of

their pr oduct.

*To establish the strength of Shopping

Mall Business.

*To make Davao¶s Shopping Malls as invitationfor future pr ojects.

*To make Davao Shopping Malls a destination

spot for investor s.

*To make new pr ojects.

*To investigate the consumer decision making

styles in shopping malls.



Significance of the StudySignificance of the Study

1.) This study will show that what are the1.) This study will show that what are the

factors that affect the consumers¶factors that affect the consumers¶

preference on going to malls.preference on going to malls.

2.) It can help the industry on improving the2.) It can help the industry on improving the

variables that could affect the perception of variables that could affect the perception of

the consumers towards malls andthe consumers towards malls and

3.) The findings of this research paper can3.) The findings of this research paper canbe used by other researchers as a source of be used by other researchers as a source of

secondary data in their related researchessecondary data in their related researches

4.) This study can give us ideas on what are4.) This study can give us ideas on what are

the essential things that could be taken intothe essential things that could be taken into

consideration so that we can also use itconsideration so that we can also use itwhen we set up our own business in thewhen we set up our own business in the

future.future.

5.) This study shows us how important5.) This study shows us how important

customer service, location, price, variety of customer service, location, price, variety of

items or shops, parking space, physicalitems or shops, parking space, physical

appearance and security.appearance and security.



Gender

6%

%

0%

0%



Table 4.2 ± Age

Major ity of the consumer s are 20 - 28 21%

of the consumer s are below 19

below 19

21%

20 -28

48%

29 -37

20%

38 -4

10%

46 abo e

1%

below 19

20 -28

29 -37

38 -45

46 above

Occupation



Table 4.2 ± Age



Age

below 19

21%

20 -28

48%

29 -37

20%

38 -4

10%

46 abo e

1%

el 19

20 28

29 37

38 45

46 a e



Table 4.2 ± Age



Approximate Annual Household Income

under

8

-

9 999

-

99 999

8

-

9 999

8

a o e

8

Would

rather notsa

under

- 9 999

- 99 999

-

9 999

a o e

Would rather not

sa



Table 4.2 ± Age



How often do you go to the mall

n e o

mo e a

wee

e e al

time a

month

e

than

on e a

month

e e al

time a

yea n e o mo e

a wee

e e al time

a month

e than on e

a month

e e al timea yea



Table 4.2 ± Age



Important Factors in Patronizing a

Mall

stom r r ic

Pric

ocation

ari t o It ms

Par ing pac

P sical pp aranc

c rit



Table 4.2 ± Age



Malls often Visit

aisano Mall of a ao

Mall

aisano o t iti Mall

o in ente



Table 4.2 ± Age



Money Spend on Malls

elo

a o e



Table 4.2 ± Age



Top 5 Malls

5

asa o Mall o a ao

M Mall

Mall o a ao

o a la a Mall

asa o o all



Table 4.2 ± Age



Malls in which Consumers were

Satisfied in Terms of PRICE

CCC Mall a ao

CCC Main Ma sa sa

Chimes Sho in Center

ictoria Pla a Mall

aisan Mall of a ao

aisano South CitimallSMCit a ao

Ro insons C er ate

C Sho in Center



Table 4.2 ± Age



Malls in which Consumers were Satisfied in

Terms of CUSTOMER SERVICE

CCC Mall a ao

CCC Main Ma sa sa


Victoria la a Mall

aisan Mall of a ao

aisano South Citimall

SM Cit a ao

Ro insons C er ate

C Sho in Center



Table 4.2 ± Age




Satisfied in Terms of LOCATION

NCCC Mall a ao

NCCC Main Ma sa sa


ictoria la a Mall

aisan Mall of a ao


SM Cit a ao

o insons C er ate

CLA Sho in Center



Table 4.2 ± Age




Terms of VARIETY OF ITEMS/SHOPS

CCC Mall a ao

CCC Main Ma sa sa


Victoria Pla a Mall

aisan Mall of a ao


SM Cit a ao

Ro insons C er ate

C A Sho in Center



Table 4.2 ± Age




Terms of PARKING SPACE

NCCC Mall a ao

NCCC Main Ma sa sa


ictoria Pla a Mall

Gaisan Mall of a ao

Gaisano South Citimall

SM Cit a ao

Ro insons C er ate

C A Sho in Center



Table 4.2 ± Age




Satisfied in Terms of SECURITY

CCC Mall a ao

CCC Main Ma sa sa


ictoria la a Mall

aisan Mall of a ao


SM Cit a ao

Ro insons C er ate

C Sho in Center



Davao City Demand AnalysisDavao City Demand Analysis

Total Population as of 2 1Total Population as of 2 1

Suspect PoolSuspect Pool 1, ,1, ,

Prospect PoolProspect Pool 2525 (Gaisano Mall of Davao)(Gaisano Mall of Davao)

Pref er to visit Gaisano Mall of DavaoPref er to visit Gaisano Mall of Davao

Population X ( % of Respondents who Population X ( % of Respondents who pref er Gaisano Mall of Davao)pref er Gaisano Mall of Davao)

1,900,000 * 25% = 475,0001,900,000 * 25% = 475,000

Pref er not to go to Gaisano Mall of Davao

Pref er not to go to Gaisano Mall of DavaoPopulation X % of respondents who don¶tPopulation X % of respondents who don¶t

want Gaisano Mall of Davaowant Gaisano Mall of Davao

1,900,000 * 75% = 1,425,0001,900,000 * 75% = 1,425,000

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