eZ Publish - Magento Connector

eZ Publish/Magento Connector 23 November 2011 version 1

eZ Publish/Magento Connector

Version 1.0

eZ Market


INTERAKTING BUILDS A GATEWAY BETWEEN TWO WEB LEADERS

Interakting, Business & Decision Group's web agency, a Gold eZ Systems Integration partner, launches its "eZ Way 2 Magento" offering: a connector that interfaces eZ Publish and Magento® , combining a powerful CMS with a leading e-commerce engine.

Interakting, a well-known player of the e-commerce and content management markets, has created the first eZ Publish/Magento® connector, validated by the eZ Systems company, creator and vendor of the eZ Publish Web Open Source content management platform.

"eZ Way 2 Magento" is a major eZ Publish solution development thanks to which the Magento® solution can be managed in an entirely transparent manner, and its e-commerce strengths combined with eZ Publish’s editorial and online store publication features.

The "eZ Way 2 Magento" connector is available on eZ System's eZ Market , which provides the market with certified plug-ins that enhance the eZ Publish platform's features.


Our observation

All brand sites having, until now, ignored direct selling are being forced to review their strategy.

End customer access now plays a key role in new sales and marketing strategies.

Brands have to take up new challenges in order to devise tomorrow's strategies.

Convergent physical, digital and mobile multi-channels are at the heart of customer experience development.

Interaction with targets is now a constant concern.


The trend: combining CRM, CMS and e-commerce tools to create a complete value chain to

Interact with customers

Contextualize sales

Optimize sales processes


The first eZ Publish Magento connector validated

by eZ System

A major eZ Publish development that enables management of the Magento solution in an

entirely transparent manner

Available on

eZ Marke

t


2 leaders join forces

By combining eZpublish Enterprise with Magento, our offering brings the power of a content engine that has a sophisticated data model and one of the market's most intuitive editing workspaces to the most popular and reliable e-commerce solution currently available


The principle


The eZ Publish/Magento connector aims at integrating all

the features required for Magento’s e-commerce to work

in eZ Publish:


User navigation is entirely transparent

• Only one url: the site’s url in eZ Publish• No iframe, only one html source: the one for the

site in eZ Publish• Layout is fully customized in eZ Publish


Accessing the 2 systems is completely simultaneous and two-

way

• Simultaneous connection between the eZ Publish platform and the Magento platform using a Single Sign-On architecture principle

• Propagation of eZ Publish subscription to Magento as per the Single Sign-In principle


Features

Products catalog

Catalog search

Product data sheets

Category-based navigation and breadcrumb trail

Shopping cart

Integration of various payment methods (e.g. paypal)

Multiple dispatches

SSO Single Sign-On

SSI Single Sign-In

Ordering

My account


The prerequisites

Installation

Hosting

Releases

Compatibility

Magento standard skins


Functional diagram

Administrateur

Back OfficeeZ Publish

Front OfficeeZ Publish

Back OfficeMagento

Front OfficeMagento

Utilisateur


Examples


Navigation

The entire navigation takes place in eZ Publish, no domain change is required

Links are rewritten, regardless of whether they are direct, form destination or javascript redirect links

The visitor never finds himself on Magento and is not even aware that the two sites are interacting


Products catalog

Inclusion of the Magento catalog into eZ Publish's interface


Products catalog

Functional description - The catalog is the most important feature of any e-commerce site, and Magento

grants you total control over it

Display mode- Grid only – Products are displayed in a grid

- List only – Products are displayed in a list

- Grid (by Default)/List – Products are displayed in a grid by default but the option to change display to list is available

- List (by Default)/Grid – Products are displayed in a list by default, but your customers have the option of changing this for a display in grid mode

- Authorized values for the number of items per page in grid view - Number of products displayed by default: 9, 15, or 30 on the page in grid mode. You can change this value or choose to display all products.


Products catalog

- The by default number of items per page in grid view – display, by default, of an exact number of products on the page in grid mode

- Authorized values for the number of items per page in list view – displays for the customer a selection menu which he can use to display 9, 15 or 30 products on the page in list mode; he can also choose to display all products

- The by default number of items per page in list view – display, by default, of an exact number of products on the page in list mode

- Products list sorting – Products lists display sorting option used to define sorting with the attribute values enabled for the sorting option

- Flat catalog - The flat catalog has 2 sections: categories and products We recommend the use of Magento's flat categories feature in order to improve performance Using flat products is only recommended when you are dealing with catalogs of over 1,000 references (SKUs).

- Flat categories


Products catalog

- Using the flat products catalog – To enable the option to rebuild the flat catalog, select the value “Yes”- recommended if the number of SKUs exceeds 1,000

- Adding to the favorites list – Used by customers when browsing the application to save all products that could be of interest to them

- Adding to the comparator - Adds all products that we wish to compare

- Comparison criteria include: - Price- SKU- Description- Short description- Product image


Catalog search

Inclusion of the Magento search into eZ Publish's interface

Functional description

- To use catalog search in Magento mode, click on the "On the catalog" radio button

- To use eZ Publish’s native search option, the user must select the "On the site" radio button


Product data sheets

Inclusion of the Magento product data sheet into eZ Publish's interface


Product data sheets


- The product data sheet contains important product information as well as various features:

- Send to a friend: Sends product data sheet by mail to a friend- Comment: Used to make comments about the product- Add to comparator (See products catalog)- Add to my wish list (See products catalog)- Photo zoom: Enlarges or shrinks the product image- Add a tag: Tags a product in order to facilitate indexing in the search engine- Add to shopping cart: Adds a product to the customer's shopping cart


Category-based navigation and breadcrumb trail

Inclusion of Magento's navigation and breadcrumb trail in eZ Publish's interface

Functional description - The navigation bar is used to access the catalog, by category

- The breadcrumb trail allows navigation in the website hierarchy and is used by the Internet user as a guide and to easily return to main topics


Shopping cart

Inclusion of the Magento shopping cart into eZ Publish's interface


Shopping cart

Functional description- Edit: Redirects to the product data sheet and gives access to all of its features

(See product data sheet slide)

- Delete a product: Deletes a product from the shopping cart

- Resume shopping: Redirects to the home page, the shopping cart is saved and the customer can go on shopping

- Purchases update: Modifies the quantity of items for one product

- Payment: Verification of various control stages prior to redirection to a payment page

Control stages 1- Billing information 2- Delivery information 3- Delivery mode 4- Payment information 5- Order summary

- Promotion code: Used to insert a promotion code (customer loyalty enhancement)

- Delivery costs: Defines the delivery mode and associated costs

- Order with several addresses: Defines a delivery address for each product


Inclusion of the Magento Paypal payment method into eZ Publish's interface

Functional description - Opening of a paypal page that is linked to the eZ Publish site (Configuration of the Paypal module in

Magento's Back Office). Once payment is made through Paypal, redirection to the eZ Publish site page

- Capacity to include other means of payment in Magento's Back Office and to display them on eZ Publish's site

Integration of various means of payment


Inclusion of the Magento “Multiple dispatches” box into eZ Publish's interface

Multiple dispatches


Multiple dispatches


- Addresses selection: Selects a delivery address for each item

- Delivery information: Delivery information summary

- Billing information: Billing information summary

- Order placement: Used to place an order after verification of all the previous information

- Order successfully placed: Thank you message and email, containing order details, sent


SSO (Single Sign-On)

One-time connection from eZ Publish

Once connected to eZ Publish, the user is also connected to Magento.


SSI (Single Sign-In)

For all users who subscribe to eZ Publish, subscription is propagated to Magento

For new or older versions of eZ Publish, eZ Publish account propagation to Magento will take place whenever the user connects to the eZ Publish Front Office for the 1st time


Inclusion of the ordering process into eZ Publish's interface

In progress

Ordering


Ordering

Functional description- Order placement method: Used to log into or create an account

- Billing information: Used to select the billing address

- Delivery information: Used to select the carrier

- Delivery tariffs: Displays the delivery cost

- Payment information: Displays the various means of payment

- Order summary: Displays order information (products' label, quantity and price)


My account

Inclusion of the Magento “My account” box into eZ Publish's interface

In progress


My account

Functional description- Dashboard

- Account information

- My address book

- My orders

- My billing

- Recurring profiles

- My comments

- My tags

- My wish list

- My downloadable products

- Subscription to Newsletter

- My account


CONTACT US

INTERAKTING

153 rue de Courcelles

75017 Paris

[email protected]

eZ Publish - Magento Connector

Technology

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