EyeforTravel - Online Marketing Strategies for Travel USA 2009

6
Benchmark your strategy against these industry experts and make sure you continue to thrive Get practical advice on spending your marketing budget wisely, effectively, and profitably: Value Marketing: How can you maximize the impact of a limited budget – and deliver increased revenues? Increase Conversion Rates: What changes should you urgently make to your website? Master key areas of SEO: How much will sales increase when you learn how to trade junk traffic for quality traffic? Evaluate Social Media Marketing: Can you use it to grow sales – and will it make you any serious money in 2009? Exploit Video Marketing: To what extent is video driving conversions – and what proportion of your budget should you invest? Explore Mobile Marketing: Everyone’s doing it… but can you be a travel business that actually makes it pay? Ultimate Online Marketing: What changes do you need to make to your website to inspire and engage your customers? Part of the Sales and Marketing Series 3–4 June 2009, Fontainebleau Resort, Miami Online Marketing Strategies for Travel USA 2009 Early Bird Discount SAVE $300! Register before 3 April 2009 Network With America’s Leading Online Travel Marketers Plus…Network with top travel marketers, share ideas and experiences, and make the contacts you need to push your company forward Researched and Organized by: Sponsor: Barry Biffle, CMO, Spirit Airlines Michael Stromer, Director of Interactive Marketing, JetBlue Airlines Edie Bornstein, VP Business Development & Strategic Partnerships, Carnival Cruise Lines Jeri Ann, Director of Marketing, Marriott Dave Kolankarai, Director - Market Management, South Florida, AL, Expedia Shehzad Daredia, Manager, Search Marketing, Kayak Ted Schweitzer, VP eCommerce, La Quinta Heny Gabay, VP Marketing & Strategy, Ramada/ Days Inn/Travelodge, Wyndham Hotel Group Increase Your Online Sales When Budgets are Under Pressure and Travelers are Spending Less Achieve maximum ROI from every marketing dollar you spend online – Details inside

description

Online Marketing Strategies for Travel USA. Increase Your Online Sales When Budgets are Under Pressure and Travelers are Spending Less. http://events.eyefortravel.com/online-marketing/?t=scribd

Transcript of EyeforTravel - Online Marketing Strategies for Travel USA 2009

Page 1: EyeforTravel - Online Marketing Strategies for Travel USA 2009

Just imagine what you could learn from these leading hotels,

airlines and online agencies

Barry Biffl e, CMO, Spirit Airlines

Dave Kolankarai, Director - Market Management (South Florida / AL / GA), Expedia

Ted Schweitzer, VP eCommerce, La QuintaHeny Gabay, VP Marketing and Strategy, Ramada, Days Inn, Howard Johnson & Travelodge, Wyndham Hotel GroupShehzad Daredia, Manager, Search Marketing, KayakNathan Clapton, Senior Director, Brand Distribution, TripAdvisorEdie Bornstein, VP Business Development and Strategic Partnerships, Carnival Cruise Lines

Gregg Truman, VP Marketing, South African Airlines

Michael Bennett, General Manager, Cheapfl ights.com

“Caribbean Jim” Hobbs, President/Founder, CheapCaribbean.comJohn Hach, VP Media & Industry Relations, TravelCLICKShelli Johnson, Chief Strategist, National Parks Interactive/Yellowstone InternationalMichael Dalesandro, CEO, Where I’ve BeenMartin Stoll, CEO, Goseetell Network

Josh Steinitz, CEO, NileGuide

Fraser Campbell, CEO, wCities

Gary Jackson, Business Relationship Manager, Travel Industry Partnerships, GoogleSteven Hattem, VP Marketing & Sales, CruiseOne & Cruises Inc. Brian Robb, SVP Corporate Development, The Mark Travel Corporation

Jeri Ann Hart, Director of Marketing, Marriott Michael Stromer, Director of Interactive Marketing, JetBlue Airways

Del Ross, VP Distribution Marketing (Americas), InterContinental Hotels GroupIsaac Gerstenzang, Corporate Director of E-Commerce, Destination Hotels & Resorts

Benchmark your strategy against these industry experts and make sure you continue to thrive

Get practical advice on spending your marketing budget wisely, effectively, and profi tably:

Value Marketing: How can you maximize the impact of a limited budget – and deliver increased revenues?

Increase Conversion Rates: What changes should you urgently make to your website?

Master key areas of SEO: How much will sales increase when you learn how to trade junk traffi c for quality traffi c?

Evaluate Social Media Marketing: Can you use it to grow sales – and will it make you any serious money in 2009?

Exploit Video Marketing: To what extent is video driving conversions – and what proportion of your budget should you invest?

Explore Mobile Marketing: Everyone’s doing it… but can you be a travel business that actually makes it pay?

Ultimate Online Marketing: What changes do you need to make to your website to inspire and engage your customers?

Part of the Sales and Marketing Series

3–4 June 2009, Fontainebleau Resort, Miami3–4 June 2009, Fontainebleau Resort, Miami

Online Marketing Strategies for Travel USA 2009

Early Bird Discount SAVE $300! Register before 3 April 2009

Early Bird Discount

Network With Key Figures in Online Travel Marketing in Miami this June Network With America’s Leading Online Travel Marketers

Plus…Network with top travel marketers, share ideas and experiences, and make the contacts

you need to push your company forward

Researched and Organized by: Sponsor:

BLOCK LETTERS PLEASE

HOW TO REGISTER

• EMAIL: [email protected]. We will need your full contact details to process your registration

• ONLINE: Go to www.eyefortravel.com/online-marketing and submit your details for instant confirmation. You can pay directly on the secure site or request an invoice.

• MAIL: This form to: Registrations, EyeforTravel, 7-9 Fashion Street, London E1 6PX, UK

• FAX: Back this form to +44 (0) 207 375 7576

• CALL: The booking hotline on +44 (0) 207 375 7551

5 WAYS TO REGISTER

$2365

Register beforeApril 3, 2009SAVE $300!

$2565 $2665

Register before May 1, 2009SAVE $100!

Register afterMay 1, 2009

$1495 $1695 $1795

$1295 $1495 $1595

GOLD PASS• 2 day conference pass • North American Online

Travel Report• CD Rom of the

conference proceedings (audio and presentations)

SILVER PASS• 2 day conference pass • CD Rom of the

conference proceedings (audio and presentations)

BRONZE PASS• 2 day Conference Pass

Register on the Secure Website at www.eyefortravel.com/online-marketing

Buy a Gold Pass and get EyeforTravel’s North American Online Travel Report 2009...

DISCOUNTS: Early Bird offers could save you $300! For group discounts please call James Brown on +44 (0) 207 375 7551 or email [email protected]

HOW TO PAY: Credit Card: Complete and return this form

with your credit card details Invoice: Complete and return this

form and you will receive an invoice

Check/Draft: Payable to First Conferences Ltd.

DATES AND VENUE:Conference: Wednesday June 3 –

Thursday June 4, 2009 Venue: Fontainebleau Resort,

Miami Beach, Miami, Florida

ACCOMMODATION: We have arranged a discounted room rate at the Fontainebleau Resort. Reservation details will be sent to you when you register. It is recommended that you book early to take advantage of this offer.

CANCELLATIONS:All conference places are fully transferable without any charge. There will be no penalty for cancellations received before Friday May 8, 2009 (Credit card registrations are subject to a 5% cancellation fee). If written confirmation of a cancellation is not received before Friday May 8, 2009 we will be obliged to charge the full conference fee. Please note, you must inform the conference desk in writing of any cancellations: please email [email protected]. The organizers reserve the right to make changes to the program without notice.

“Great event for networking, very valuable information, great

discussions and knowledge regarding new trends”

Miguel Molina, Business Development Director, Quaxar

“Exciting topics and a great environment for generating new ideas. I have a long list of action

items to take back and implement” Lucy Subhasiriwantana, Marketing Manager,

First Hospitality Group

“This is the fi rst EyeforTravel conference I have attended in two years. Excellent growth, evolution and quality. I look forward to the

next event” Brian Robb, SVP Corporate Development,

The Mark Travel Corporation

“It is always interesting to see what’s happening throughout

the travel industry. Please keep the great mix of hotels, airlines, car rental companies

and online agencies” Shane Ettestad, VP IMS, TravelCLICK

“Great event for networking,

This conference is a key forum for high-level executives to network, learn and discuss future strategy. See what your fellow travel marketers have said about last year’s event:

June 3-4, Fontainebleau Resort, Miami

Register on the Secure Website at www.eyefortravel.com/online-marketing

Part of the Sales and Marketing Series

June 3-4, Fontainebleau Resort, Miami June 3-4, Fontainebleau Resort, Miami

Online Marketing Strategies for Travel USA 2009

Register before April 3, 2009 to SAVE $300!

Register before

This report is perfect for companies that want to benefi t from an understanding of consumer behavior and the changes expected to occur over the next few years. It’s ideal for companies who need a real understanding of travel distribution and online markets. The report is packed full of in-depth original data and detailed analysis identifying trends within the airline, hotel, car rental, cruise, rail, bus, package and online intermediary sectors. Plus, it includes very clear insights into travel distribution trends within the domestic and outbound travel segments.

This well-established conference consistently attracts over 200 of the top marketing executives in the travel industry. This is a great opportunity for you to meet with, and network with, the leading minds in travel marketing. Last year, the conference attracted the true innovators in online travel from some of the world’s most profi table travel companies. Just have a look at the breakdown of our previous attendees…

Make the essential contacts you need to boost your online campaigns and get

real-world advice from marketing experts

5 Easy Ways to Register

Email: [email protected]

Fax: +44 (0)207 375 7576

Call: +44 (0)207 375 7551

Online: www.eyefortravel.com/ online-marketing

Mail: Registrations, EyeforTravel, 7-9 Fashion Street, London, E1 6PX

54% Hotel/Resort/Accommodation Provider

35% Technology/Marketing Solution Providers

28% Other Suppliers (Cruise, Car, Airlines)

26% Online Travel Agencies

14% Social Media Sites

10% Search Engines

9% Press, Academics, Consultants

40% Director

27% Manager

18% Vice-President

9% CEO/MD/President

6% SVP/EVP

54% Hotel/Resort/Accommodation Provider

35% Technology/Marketing Solution Providers

28% Other Suppliers (Cruise, Car, Airlines)

26% Online Travel Agencies

14% Social Media Sites

10% Search Engines

9% Press, Academics, Consultants

40% Director

27% Manager

18% Vice-President

9% CEO/MD/President

6% SVP/EVP

Previous attendees by sector

Previous attendees by sector

Barry Biffl e, CMO, Spirit Airlines

Michael Stromer, Director of Interactive Marketing, JetBlue Airlines

Edie Bornstein, VP Business Development & Strategic Partnerships, Carnival Cruise Lines

Jeri Ann, Director of Marketing, Marriott

Dave Kolankarai, Director - Market Management, South Florida, AL, Expedia

Shehzad Daredia, Manager, Search Marketing, Kayak

Ted Schweitzer, VP eCommerce, La Quinta

Heny Gabay, VP Marketing & Strategy, Ramada/Days Inn/Travelodge, Wyndham Hotel Group

Benchmark your strategy against these industry experts and make

Get practical advice on spending your marketing

Increase Your Online Sales When Budgets are Under Pressure and Travelers are Spending Less

June 3-4, Fontainebleau Resort, Miami

Part of the Sales and Marketing Series

June 3-4, Fontainebleau Resort, Miami June 3-4, Fontainebleau Resort, Miami June 3-4, Fontainebleau Resort, Miami June 3-4, Fontainebleau Resort, Miami

Online Marketing Strategies for Travel USA 2009

Register before April 3, 2009 to SAVE $300!

Register before

Call James Brown to Register Now on +44 (0) 207 375 7551 (UK) Achieve maximum ROI from every marketing dollar you spend online – Details insideCall the Booking Line on +44 207 275 7551 to Reserve Your Place Today!

YES!! Please register me for Online Marketing for Travel 2009

Mr / Mrs / Ms / Dr: First name: Last name:

Company: Position/Title:

Telephone: Fax:

Email:

Address:

Postcode:

Country:

Payment:

I enclose a check/draft for: $_________________ (payable to First Conferences Ltd)

Please invoice my company: $_________________ Purchase Order No.:____________________

Please charge my credit card: $________________ AMEX Visa Mastercard

Credit card number: Security code: Expiry Date:

Name on card: Signature:

NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT

© Copyright 2006 First Conferences Ltd. EyeforTravel reserves the right to make changes to the programme prior to the event. All rights reserved. www.firstconf.com/firstconf/legal_notice.html This document contains original material which is protected by copyright. No unauthorised use of the material

herein may be made without the prior consent of First Conferences Ltd. EyeforTravel is a proprietary creation and trademark of First Conferences Ltd.

TRIM

TRIMTrav_OnLMark09_AW.indd 1-3 27/2/09 17:15:35

Page 2: EyeforTravel - Online Marketing Strategies for Travel USA 2009

Day One: Wednesday June 3 – 9am – 7.30pm Day Two: Thursday June 4 – 9am – 4pm

Get expert advice on balancing proven channels with the latest trends Benchmark your strategy against the world’s leading travel companies Get expert advice on balancing proven channels with the latest trends Two days of lively debate and in-depth presentations

Register now at www.eyefortravel.com/online-marketing

Day One: Wednesday June 3 – 9am – 7.30pm “This event is a total refreshment of emerging ideas and knowledge of online marketing in the travel industry”

John Yu, Marketing Manager, Lion Travel

Come to the Conference that shows you how to defy the trend and grow your business – even when so many people are cutting back on travel and vacations

Nothing is safe. Certainly not North America’s online tourism industry. As the global recession bites deeper, travel is in decline. Airlines and hotels have reported dismal fi gures for the fi rst three months of 2009 – and even the optimists believe it’s going to get worse before it gets any better.

But let’s not give up just yet. After all, our industry has enjoyed a decade of spectacular growth – and reports of its death are greatly exaggerated.

Even more important is the savvy elite of online travel marketers who believe the recession is as much about opportunity as it is about threat. Despite all the gloom and doom, people will still get married during the recession. Not everyone is canceling this year’s vacation. Some business trips just have to be made. And – above all else – there are still billions of travel dollars out there to play for.

OK, budgets are tight – and under scrutiny like never before. Which means that right now, it’s all about prioritizing the opportunities that can show a clear revenue benefi t.

So how do you rethink your marketing to ensure every dollar you spend delivers value for money?

You could spend months considering this vital question. You could arrive at some answers through trial and error.

But here’s a better idea: Take a proven short-cut and reserve your place at Online Marketing Strategies for Travel USA 2009?

“I learned a lot about what people are actually doing in

the industry, rather than what people are just buzzing about”

Gwen Nichols, eCommerce Manager, Marriott International

Already, the online travel industry’s major players, along with scores of your peers, are preparing to converge on Miami.

The dates – June 3-4, 2009 – are in their diaries already. And their purpose is clear:

• How can we take advantage of the recession to gain a competitive advantage?

• What can we do better/smarter/cheaper than our rivals in order to steal market share?

These two vital questions are at the heart of the Conference Agenda. As you’ll see when you take an in-depth look at the details, the emphasis is on changes that are essential if you’re going to operate successfully during these tricky times.

The purpose of this year’s event is to give you the knowledge and know-how you need to make your marketing budgets work harder than ever before. Right now, that begins with shifting spend from brand advertising to direct advertising. You’ll learn why that’s so important… how to maximize the impact of limited budget…. How to get a clear idea of what’s most cost-effective…. And how to put that knowledge to profi table use.

“Every presentation provided at least one crucial snippet of information every online marketer needs to know to stay current and help

their company succeed on the web.”

Mariana Mechoso, Director of eMarketing Services, Hospitality eBusiness Strategies

As you’d expect, we’ll look at what’s new and exciting in online travel marketing: Mobile technology, video marketing and social media marketing. You’ll learn which of these three is most likely to generate a decent payback for your particular business. And you’ll get the facts you need to join the fast-growing group of online travel companies that are pressing ahead with one of these potentially hugely lucrative options.

You’ll also have valuable time away from the offi ce to refl ect on your own website. Should you commit budget to an upgrade? Is something more radical required? If you regard your site as an evolving work-in-progress, what immediate steps can you

take to produce an instant bottom line result? And are you guilty of any common ‘website sins’ that could be discouraging potential customers – and driving them into the electronic arms of your fi ercest competitors?

Equally essential to the health and well-being of your business is search engine optimization. Which is why we want to be sure you know that merely tweaking your current tactics could lead to massive revenue gains.

“Great Conference again for all the networking opportunities. Some exceptional speakers. An interesting way to keep up with the industry’s main

trends.”Christel Pellerin, President, Project a la Carte Inc.

Add to this case studies from YellowstonePark.com and TripAdvisor plus presentations and informed debate from the biggest names in travel: Spirit Airlines, Expedia, Carnival Cruise Lines, The Mark Travel Corporation, American Airlines, La Quinta, InterContinental Hotels Group, Kayak and Google – to name but a few – and you will have a clear picture of the caliber of the speakers this event attracts, along with the value of the business intelligence they are eager to share with you.

Should you attend?Year after year, this event consistently attracts senior marketers from across the travel industry. It’s a fantastic place for networking and identifying new business partners. And, of course, the quickest and most interesting way to get a complete understanding of all the top-of-agenda topics that are so vital to your business this year.

If you have time – or budget – for only one Conference this year, reserve your place in Miami today.

This event will sell out. Immediate booking is strongly recommended.

Return to your office with a long list of profit-boosting ideas and fresh industry contacts

Session 1: Presentations & Panel Smart Marketing: How Can You Make Your Marketing Budgets Work Even Harder?

In a tough economy, when your budgets are being scrutinized as never before, shrewd marketing decisions are essential. That means paying eagle-eyed attention to ROI, rather than relying on gut instinct or unproven marketing ideas. Every marketing dollar you control must now prove its worth – heralding a big shift to direct response online campaigns that can easily be tracked to demonstrate your ROI.

• What’s the smartest way spend your marketing budget right now?

• Achieve the right balance between traditional channels and the latest options

• Maximize the impact of a limited budget: Which less costly techniques, leveraging web 2.0 technologies, are worth considering?

• Use the latest website analytics and campaign tracking technology to accurately measure your results

• Marketing leverage: Get tips on making every element of your campaigns consistent and integrated

• Instant results equal increased profi t: How to set measurable goals, track the results of your web 2.0 tools, and respond in real time to add to the bottom line

• How do the experts identify powerful media partners and strategic media vehicles?

• Closely targeted direct marketing: Why a clear understanding of your guest profi les and feeder markets is so important

Barry Biffl e, CMO, Spirit Airlines Michael Bennett, General Manager, Cheapfl ights.com “Caribbean Jim” Hobbs, President/Founder, CheapCaribbean.comTed Schweitzer, VP eCommerce, La QuintaHeny Gabay, VP Marketing and Strategy, Ramada, Days Inn, Howard Johnson & Travelodge, Wyndham Hotel Group

Networking Coffee Break

Session 2: Presentations & Panel Advanced Search Engine Marketing Tactics For Improving ROI

In this session you will fi nd out why investing on search remains your best option when faced with a limited budget. And how just tweaking your current tactics could result in massive revenue increases. You’ll fi nd out how to improve the quality of traffi c – and dramatically increase conversions.• How can you use data from search to convince

decision makers your results warrant additional spending – even when money is tight?

• Where should you invest your money for short-term and long-term gain?

• How do you create a search strategy where conversion is key?

• How can you trade junk traffi c for highly qualifi ed traffi c?

• In-house PPC: How do you set it up? How do you test it? Which parts of the day/week are best for conversions? What techniques are available on Google?

• What are the pros and cons of CPA and CPC advertising in terms of cost and the ability to track?

• What’s the easiest way to target your search terms to reach a specifi c audience e.g. affl uent traveler, conference delegates?

• What search tactics are cheap and easy?

• Understanding the semantic web: How can you make money from it?

• How can you exploit the power of social media to improve your search engine optimization?

• Mapping the customer journey: How do you identify how your customers fi nd you online?

• Which SEM tactics demand monetary investment – and which rely more on staff expertise?

Shehzad Daredia, Manager, Search Marketing, KayakJohn Hach, VP Media & Industry Relations, TravelCLICK Gregg Truman, VP Marketing, South African Airways

Roundtable Lunch Break

Case Study: The Ultimate Website: Use Digital Media to Reach the Undecided and Inspire Them to Come

YellowstonePark.com has been voted the world’s No 1 tourism site, with 60 million hits, 5 million page views, and 3 million unique visits annually, with the average visitor spending fi fteen minutes visiting trip notes. Not bad for a small company based in Wyoming…What can your own business learn from their marketing experiences?

• Learn why it’s important for destinations to create websites that not only provide a trip-planning resource, but that inspire

• YellowstonePark.com, as well as its 4 sister sites, use destination-focused trip notes rather than user reviews. The average customer to its sites spends 15 minutes reading trip notes. Find out how to get your audience to provide original content that inspires and engages your customers

• Get advice on other forms of new media that enable word-of-mouth and further promote your destination or product

• Email is still one of the most cost-effective ways to engage your audience and to turn them into visitors, customers and content contributors. Learn about 3 different ways National Parks Interactive uses email to generate customer content, feedback and participation

Shelli Johnson, Chief Strategist, National Parks Interactive/Yellowstone International

Session 3: Presentations & Panel Harness the Power of Social Media to Build Brand Awareness, Drive Traffi c and Increase Sales

• Discover how to use social networks to build brand awareness, leverage brand advocates and convert new audiences

• Which social media sites are the best fi t for your specifi c brand?

• Hear which social media tools will increase conversions on your website. How much do these tools cost and what is the return?

• Combine search and social media to increase qualifi ed traffi c to your website and appear higher in search engine rankings

• Social media doesn’t cost much, but how do you fi nd the right people to manage it?

• The holistic approach: How important is it to build a simultaneous presence on all prime social networking sites – Twitter, Facebook, Flickr, etc.?

• Do sites like Facebook and MySpace constitute a receptive travel market – or is your money better spent on travel-specifi c sites?

• How can you exploit travel-specifi c UGC sites and niche sites to reach customers during the research and planning phase?

• How are top travel companies monetizing social media – how much are they making?

Gary Jackson, Business Relationship Manager, Travel Industry Partnerships, Google

Steven Hattem, VP Marketing & Sales, CruiseOne & Cruises Inc. Isaac Gerstenzang, Corporate Director of E-Commerce, Destination Hotels & Resorts

Networking Coffee Break

Presentation: How Important is Video in Your Online Marketing Strategy?

• What percentage of your budget should you consider spending on video content – and what is the likely ROI?

• In a world of YouTube, how important is video production quality?

• To what extent does video drive conversions?

• What is the role of video content compared to photographs?

• Exploit video content to appear higher in search engine rankings: What is best practice for using meta-tags and page descriptions?

• What technology is driving the explosion in online video content?

Brian Robb, SVP Corporate Development, The Mark Travel Corporation

Closing Keynote Presentation: Got to Get you Into My Life: Coming Together to Build Better Business

• In this year of value, fi gure out how to reevaluate – and deliver what your customers really need

• During a time of restructuring, learn to identify and forge alliances that put everyone ahead

• In the age of technology, see how to manage the rapid infl uence of community comment

• Amidst the boom of social media, hear how to add new tools to your marketing arsenal

Nathan Clapton, Senior Director, Brand Distribution, TripAdvisor

Networking Drinks Party

Keynote Presentation:An Expert Insight into Online Marketing in Hospitality

• Get top tips and inside predictions from a top travel industry expert: What can you learn from InterContinental Hotels Group when it comes to online marketing?

• How is InterContinental’s social media strategy driving brand awareness and generating sales?

• Social media, search, web email: How does InterContinental rank these tools in terms of spend and ROI?

Del Ross, VP Distribution Marketing (Americas), InterContinental Hotels Group

Presentation: Take a Holistic Approach to Online Marketing: How to Make Every Element of Your Campaign Consistent and Integrated

• The demographic of online travelers is becoming increasingly diverse. How can you ensure that your web marketing engages with all your potential customers?

• Search engines, meta-search, social networks, content publishers, mobile…as the locations to reach your customers online become increasingly diverse, how do you decide where to be to maximize sales and minimize cost?

• How can you measure which elements of your marketing strategy truly infl uence the purchasing decision?

• Get expert advice on measuring your performance to ensure all parts of your marketing campaign are delivering a return on investment

Dave Kolankarai, Director - Market Management (South Florida / AL / GA), Expedia

Presentation: Learn How to Analyze Customer Segments, Demographics and Feeder Markets

• What is the industry best practice for customer segmentation?

• How do you put analysis at the core of your marketing?

• What tools do you need to analyze and segment your customer data effectively?

• How to use data and data analytics to enhance your customer experience?

• Understand the customer journey – serve up the right proposition at the right point in the research and buying cycle

Jeri Ann Hart, Director of Marketing, Marriott

Networking Coffee Break

Session 6: Presentations & Panel Your Website: What Can You Do Better – And How Well Will You Be Rewarded?

The most powerful marketing improvements you can make are almost certainly close to home… on your website. After all, it’s your cheapest channel in terms of distribution costs and probably receives the highest number of bookings.

Any site more than two years old probably needs a major update. Website design is so important it’s essential to meet 2009 standards, especially as studies show the quality of your visitors’ website experience is directly related to their online conversion rate. Or to put it another way, those who accurately measure and improve their customers’ online experience will see an increase in sales:

• How well is your site optimized to ensure customers have the best experience – and deliver the highest possible conversion rates?

• How can you easily modify your website to boost conversion rates, improve search engine rankings and website revenues?

• Website promotion: How can you enhance your website with content-rich features, incorporate the latest trends and enhance usability?

• What should you absolutely defi nitely avoid on your website?

• Content and copy: What can you learn from your competitors in terms of the way they display their services, amenities and facilities, use of graphics, and their search engine penetration?

• Conversion tools: Learn from travel companies that deploy user generated content to gain trust and improve search engine rankings

• Your target audiences: Should you refi ne them even further and offer a more personalized approach to different segments?

• Using packages and promotions to promote your website: According to TIA 76% of consumers will book a package vacation in 2009 to save money – how can you profi t?

• What key metrics should you use to work out how well your website is performing?

Michael Stromer, Director of Interactive Marketing, JetBlue Airways Edie Bornstein, VP Business Development and Strategic Partnerships, Carnival Cruise Lines

Roundtable Lunch Break

Session 2: Presentations & PanelMobile Technology: Are You Ready for the BIG Take-Off?

EyeforTravel research has determined that 2009 is the year of signifi cant investment in mobile technology for the North American travel industry. Thirty per cent of travel companies tell us they intend to invest in mobile for the fi rst time this year. And it’s also worth noting that almost three-quarters of the 800+ companies we’ve quizzed believe mobile will become an increasingly important element of their digital strategies. Quite simply, the next couple of years are going to be the take-off for mobile in travel.

How should you prepare?

• What is fi nally driving investment in mobile?

• What demographic and regional trends do you need to be aware of?

• How can you use mobile technology to generate ancillary revenues, achieve higher response rates and notify your customers of unexpected events?

• How much do you need to spend on set-up costs – and what kind of ROI can you confi dently expect?

• Hear how to use mobile as a customer acquisition channel

• Find out how mobile devices can enhance the value of destination guides and trip planning tools

• How does travel content become more powerful when it is combined with location-based services?

• How have mobile applications impacted how customers want to see and use their travel itineraries?

• Mobile search: How do you ensure mobile devices fi nd your site?

• Mobile web design: What are the essentials of build a travel site that makes mobile users book?

• Mobile transactions: What barriers prevent people booking via their mobile devices – and how can you overcome them?

Michael Dalesandro, CEO, Where I’ve BeenMartin Stoll, CEO, Goseetell Network Fraser Campbell, CEO, Wcities Josh Steinitz, CEO, NileGuide

Networking Coffee Break

Informal Atmosphere and Ideal Venue: This is an intimate conference so if someone is there, who you would like meet, you are guaranteed to fi nd them and exchange business cards.

(South Florida / AL / GA), Expedia

Stay at Miami’s most glamorous hotel – and enjoy the luxurious results of a $1 billion makeover.

Networking Opportunities Online Contact Center: Our online system allows you to arrange meetings with your fellow delegates before and after the event.

Networking Reception: Being held in the exhibition hall one day one, this informal environment is the perfect opportunity for you to see the products on offer and discuss the issues that have been raised.

TRIM

TRIMTrav_OnLMark09_AW.indd 4-6 27/2/09 17:15:42

Page 3: EyeforTravel - Online Marketing Strategies for Travel USA 2009

Day One: Wednesday June 3 – 9am – 7.30pm Day Two: Thursday June 4 – 9am – 4pm

Get expert advice on balancing proven channels with the latest trends Benchmark your strategy against the world’s leading travel companies Get expert advice on balancing proven channels with the latest trends Two days of lively debate and in-depth presentations

Register now at www.eyefortravel.com/online-marketing

Day One: Wednesday June 3 – 9am – 7.30pm “This event is a total refreshment of emerging ideas and knowledge of online marketing in the travel industry”

John Yu, Marketing Manager, Lion Travel

Come to the Conference that shows you how to defy the trend and grow your business – even when so many people are cutting back on travel and vacations

Nothing is safe. Certainly not North America’s online tourism industry. As the global recession bites deeper, travel is in decline. Airlines and hotels have reported dismal fi gures for the fi rst three months of 2009 – and even the optimists believe it’s going to get worse before it gets any better.

But let’s not give up just yet. After all, our industry has enjoyed a decade of spectacular growth – and reports of its death are greatly exaggerated.

Even more important is the savvy elite of online travel marketers who believe the recession is as much about opportunity as it is about threat. Despite all the gloom and doom, people will still get married during the recession. Not everyone is canceling this year’s vacation. Some business trips just have to be made. And – above all else – there are still billions of travel dollars out there to play for.

OK, budgets are tight – and under scrutiny like never before. Which means that right now, it’s all about prioritizing the opportunities that can show a clear revenue benefi t.

So how do you rethink your marketing to ensure every dollar you spend delivers value for money?

You could spend months considering this vital question. You could arrive at some answers through trial and error.

But here’s a better idea: Take a proven short-cut and reserve your place at Online Marketing Strategies for Travel USA 2009?

“I learned a lot about what people are actually doing in

the industry, rather than what people are just buzzing about”

Gwen Nichols, eCommerce Manager, Marriott International

Already, the online travel industry’s major players, along with scores of your peers, are preparing to converge on Miami.

The dates – June 3-4, 2009 – are in their diaries already. And their purpose is clear:

• How can we take advantage of the recession to gain a competitive advantage?

• What can we do better/smarter/cheaper than our rivals in order to steal market share?

These two vital questions are at the heart of the Conference Agenda. As you’ll see when you take an in-depth look at the details, the emphasis is on changes that are essential if you’re going to operate successfully during these tricky times.

The purpose of this year’s event is to give you the knowledge and know-how you need to make your marketing budgets work harder than ever before. Right now, that begins with shifting spend from brand advertising to direct advertising. You’ll learn why that’s so important… how to maximize the impact of limited budget…. How to get a clear idea of what’s most cost-effective…. And how to put that knowledge to profi table use.

“Every presentation provided at least one crucial snippet of information every online marketer needs to know to stay current and help

their company succeed on the web.”

Mariana Mechoso, Director of eMarketing Services, Hospitality eBusiness Strategies

As you’d expect, we’ll look at what’s new and exciting in online travel marketing: Mobile technology, video marketing and social media marketing. You’ll learn which of these three is most likely to generate a decent payback for your particular business. And you’ll get the facts you need to join the fast-growing group of online travel companies that are pressing ahead with one of these potentially hugely lucrative options.

You’ll also have valuable time away from the offi ce to refl ect on your own website. Should you commit budget to an upgrade? Is something more radical required? If you regard your site as an evolving work-in-progress, what immediate steps can you

take to produce an instant bottom line result? And are you guilty of any common ‘website sins’ that could be discouraging potential customers – and driving them into the electronic arms of your fi ercest competitors?

Equally essential to the health and well-being of your business is search engine optimization. Which is why we want to be sure you know that merely tweaking your current tactics could lead to massive revenue gains.

“Great Conference again for all the networking opportunities. Some exceptional speakers. An interesting way to keep up with the industry’s main

trends.”Christel Pellerin, President, Project a la Carte Inc.

Add to this case studies from YellowstonePark.com and TripAdvisor plus presentations and informed debate from the biggest names in travel: Spirit Airlines, Expedia, Carnival Cruise Lines, The Mark Travel Corporation, American Airlines, La Quinta, InterContinental Hotels Group, Kayak and Google – to name but a few – and you will have a clear picture of the caliber of the speakers this event attracts, along with the value of the business intelligence they are eager to share with you.

Should you attend?Year after year, this event consistently attracts senior marketers from across the travel industry. It’s a fantastic place for networking and identifying new business partners. And, of course, the quickest and most interesting way to get a complete understanding of all the top-of-agenda topics that are so vital to your business this year.

If you have time – or budget – for only one Conference this year, reserve your place in Miami today.

This event will sell out. Immediate booking is strongly recommended.

Return to your office with a long list of profit-boosting ideas and fresh industry contacts

Session 1: Presentations & Panel Smart Marketing: How Can You Make Your Marketing Budgets Work Even Harder?

In a tough economy, when your budgets are being scrutinized as never before, shrewd marketing decisions are essential. That means paying eagle-eyed attention to ROI, rather than relying on gut instinct or unproven marketing ideas. Every marketing dollar you control must now prove its worth – heralding a big shift to direct response online campaigns that can easily be tracked to demonstrate your ROI.

• What’s the smartest way spend your marketing budget right now?

• Achieve the right balance between traditional channels and the latest options

• Maximize the impact of a limited budget: Which less costly techniques, leveraging web 2.0 technologies, are worth considering?

• Use the latest website analytics and campaign tracking technology to accurately measure your results

• Marketing leverage: Get tips on making every element of your campaigns consistent and integrated

• Instant results equal increased profi t: How to set measurable goals, track the results of your web 2.0 tools, and respond in real time to add to the bottom line

• How do the experts identify powerful media partners and strategic media vehicles?

• Closely targeted direct marketing: Why a clear understanding of your guest profi les and feeder markets is so important

Barry Biffl e, CMO, Spirit Airlines Michael Bennett, General Manager, Cheapfl ights.com “Caribbean Jim” Hobbs, President/Founder, CheapCaribbean.comTed Schweitzer, VP eCommerce, La QuintaHeny Gabay, VP Marketing and Strategy, Ramada, Days Inn, Howard Johnson & Travelodge, Wyndham Hotel Group

Networking Coffee Break

Session 2: Presentations & Panel Advanced Search Engine Marketing Tactics For Improving ROI

In this session you will fi nd out why investing on search remains your best option when faced with a limited budget. And how just tweaking your current tactics could result in massive revenue increases. You’ll fi nd out how to improve the quality of traffi c – and dramatically increase conversions.• How can you use data from search to convince

decision makers your results warrant additional spending – even when money is tight?

• Where should you invest your money for short-term and long-term gain?

• How do you create a search strategy where conversion is key?

• How can you trade junk traffi c for highly qualifi ed traffi c?

• In-house PPC: How do you set it up? How do you test it? Which parts of the day/week are best for conversions? What techniques are available on Google?

• What are the pros and cons of CPA and CPC advertising in terms of cost and the ability to track?

• What’s the easiest way to target your search terms to reach a specifi c audience e.g. affl uent traveler, conference delegates?

• What search tactics are cheap and easy?

• Understanding the semantic web: How can you make money from it?

• How can you exploit the power of social media to improve your search engine optimization?

• Mapping the customer journey: How do you identify how your customers fi nd you online?

• Which SEM tactics demand monetary investment – and which rely more on staff expertise?

Shehzad Daredia, Manager, Search Marketing, KayakJohn Hach, VP Media & Industry Relations, TravelCLICK Gregg Truman, VP Marketing, South African Airways

Roundtable Lunch Break

Case Study: The Ultimate Website: Use Digital Media to Reach the Undecided and Inspire Them to Come

YellowstonePark.com has been voted the world’s No 1 tourism site, with 60 million hits, 5 million page views, and 3 million unique visits annually, with the average visitor spending fi fteen minutes visiting trip notes. Not bad for a small company based in Wyoming…What can your own business learn from their marketing experiences?

• Learn why it’s important for destinations to create websites that not only provide a trip-planning resource, but that inspire

• YellowstonePark.com, as well as its 4 sister sites, use destination-focused trip notes rather than user reviews. The average customer to its sites spends 15 minutes reading trip notes. Find out how to get your audience to provide original content that inspires and engages your customers

• Get advice on other forms of new media that enable word-of-mouth and further promote your destination or product

• Email is still one of the most cost-effective ways to engage your audience and to turn them into visitors, customers and content contributors. Learn about 3 different ways National Parks Interactive uses email to generate customer content, feedback and participation

Shelli Johnson, Chief Strategist, National Parks Interactive/Yellowstone International

Session 3: Presentations & Panel Harness the Power of Social Media to Build Brand Awareness, Drive Traffi c and Increase Sales

• Discover how to use social networks to build brand awareness, leverage brand advocates and convert new audiences

• Which social media sites are the best fi t for your specifi c brand?

• Hear which social media tools will increase conversions on your website. How much do these tools cost and what is the return?

• Combine search and social media to increase qualifi ed traffi c to your website and appear higher in search engine rankings

• Social media doesn’t cost much, but how do you fi nd the right people to manage it?

• The holistic approach: How important is it to build a simultaneous presence on all prime social networking sites – Twitter, Facebook, Flickr, etc.?

• Do sites like Facebook and MySpace constitute a receptive travel market – or is your money better spent on travel-specifi c sites?

• How can you exploit travel-specifi c UGC sites and niche sites to reach customers during the research and planning phase?

• How are top travel companies monetizing social media – how much are they making?

Gary Jackson, Business Relationship Manager, Travel Industry Partnerships, Google

Steven Hattem, VP Marketing & Sales, CruiseOne & Cruises Inc. Isaac Gerstenzang, Corporate Director of E-Commerce, Destination Hotels & Resorts

Networking Coffee Break

Presentation: How Important is Video in Your Online Marketing Strategy?

• What percentage of your budget should you consider spending on video content – and what is the likely ROI?

• In a world of YouTube, how important is video production quality?

• To what extent does video drive conversions?

• What is the role of video content compared to photographs?

• Exploit video content to appear higher in search engine rankings: What is best practice for using meta-tags and page descriptions?

• What technology is driving the explosion in online video content?

Brian Robb, SVP Corporate Development, The Mark Travel Corporation

Closing Keynote Presentation: Got to Get you Into My Life: Coming Together to Build Better Business

• In this year of value, fi gure out how to reevaluate – and deliver what your customers really need

• During a time of restructuring, learn to identify and forge alliances that put everyone ahead

• In the age of technology, see how to manage the rapid infl uence of community comment

• Amidst the boom of social media, hear how to add new tools to your marketing arsenal

Nathan Clapton, Senior Director, Brand Distribution, TripAdvisor

Networking Drinks Party

Keynote Presentation:An Expert Insight into Online Marketing in Hospitality

• Get top tips and inside predictions from a top travel industry expert: What can you learn from InterContinental Hotels Group when it comes to online marketing?

• How is InterContinental’s social media strategy driving brand awareness and generating sales?

• Social media, search, web email: How does InterContinental rank these tools in terms of spend and ROI?

Del Ross, VP Distribution Marketing (Americas), InterContinental Hotels Group

Presentation: Take a Holistic Approach to Online Marketing: How to Make Every Element of Your Campaign Consistent and Integrated

• The demographic of online travelers is becoming increasingly diverse. How can you ensure that your web marketing engages with all your potential customers?

• Search engines, meta-search, social networks, content publishers, mobile…as the locations to reach your customers online become increasingly diverse, how do you decide where to be to maximize sales and minimize cost?

• How can you measure which elements of your marketing strategy truly infl uence the purchasing decision?

• Get expert advice on measuring your performance to ensure all parts of your marketing campaign are delivering a return on investment

Dave Kolankarai, Director - Market Management (South Florida / AL / GA), Expedia

Presentation: Learn How to Analyze Customer Segments, Demographics and Feeder Markets

• What is the industry best practice for customer segmentation?

• How do you put analysis at the core of your marketing?

• What tools do you need to analyze and segment your customer data effectively?

• How to use data and data analytics to enhance your customer experience?

• Understand the customer journey – serve up the right proposition at the right point in the research and buying cycle

Jeri Ann Hart, Director of Marketing, Marriott

Networking Coffee Break

Session 6: Presentations & Panel Your Website: What Can You Do Better – And How Well Will You Be Rewarded?

The most powerful marketing improvements you can make are almost certainly close to home… on your website. After all, it’s your cheapest channel in terms of distribution costs and probably receives the highest number of bookings.

Any site more than two years old probably needs a major update. Website design is so important it’s essential to meet 2009 standards, especially as studies show the quality of your visitors’ website experience is directly related to their online conversion rate. Or to put it another way, those who accurately measure and improve their customers’ online experience will see an increase in sales:

• How well is your site optimized to ensure customers have the best experience – and deliver the highest possible conversion rates?

• How can you easily modify your website to boost conversion rates, improve search engine rankings and website revenues?

• Website promotion: How can you enhance your website with content-rich features, incorporate the latest trends and enhance usability?

• What should you absolutely defi nitely avoid on your website?

• Content and copy: What can you learn from your competitors in terms of the way they display their services, amenities and facilities, use of graphics, and their search engine penetration?

• Conversion tools: Learn from travel companies that deploy user generated content to gain trust and improve search engine rankings

• Your target audiences: Should you refi ne them even further and offer a more personalized approach to different segments?

• Using packages and promotions to promote your website: According to TIA 76% of consumers will book a package vacation in 2009 to save money – how can you profi t?

• What key metrics should you use to work out how well your website is performing?

Michael Stromer, Director of Interactive Marketing, JetBlue Airways Edie Bornstein, VP Business Development and Strategic Partnerships, Carnival Cruise Lines

Roundtable Lunch Break

Session 2: Presentations & PanelMobile Technology: Are You Ready for the BIG Take-Off?

EyeforTravel research has determined that 2009 is the year of signifi cant investment in mobile technology for the North American travel industry. Thirty per cent of travel companies tell us they intend to invest in mobile for the fi rst time this year. And it’s also worth noting that almost three-quarters of the 800+ companies we’ve quizzed believe mobile will become an increasingly important element of their digital strategies. Quite simply, the next couple of years are going to be the take-off for mobile in travel.

How should you prepare?

• What is fi nally driving investment in mobile?

• What demographic and regional trends do you need to be aware of?

• How can you use mobile technology to generate ancillary revenues, achieve higher response rates and notify your customers of unexpected events?

• How much do you need to spend on set-up costs – and what kind of ROI can you confi dently expect?

• Hear how to use mobile as a customer acquisition channel

• Find out how mobile devices can enhance the value of destination guides and trip planning tools

• How does travel content become more powerful when it is combined with location-based services?

• How have mobile applications impacted how customers want to see and use their travel itineraries?

• Mobile search: How do you ensure mobile devices fi nd your site?

• Mobile web design: What are the essentials of build a travel site that makes mobile users book?

• Mobile transactions: What barriers prevent people booking via their mobile devices – and how can you overcome them?

Michael Dalesandro, CEO, Where I’ve BeenMartin Stoll, CEO, Goseetell Network Fraser Campbell, CEO, Wcities Josh Steinitz, CEO, NileGuide

Networking Coffee Break

Informal Atmosphere and Ideal Venue: This is an intimate conference so if someone is there, who you would like meet, you are guaranteed to fi nd them and exchange business cards.

(South Florida / AL / GA), Expedia

Stay at Miami’s most glamorous hotel – and enjoy the luxurious results of a $1 billion makeover.

Networking Opportunities Online Contact Center: Our online system allows you to arrange meetings with your fellow delegates before and after the event.

Networking Reception: Being held in the exhibition hall one day one, this informal environment is the perfect opportunity for you to see the products on offer and discuss the issues that have been raised.

TRIM

TRIMTrav_OnLMark09_AW.indd 4-6 27/2/09 17:15:42

Page 4: EyeforTravel - Online Marketing Strategies for Travel USA 2009

Day One: Wednesday June 3 – 9am – 7.30pm Day Two: Thursday June 4 – 9am – 4pm

Get expert advice on balancing proven channels with the latest trends Benchmark your strategy against the world’s leading travel companies Get expert advice on balancing proven channels with the latest trends Two days of lively debate and in-depth presentations

Register now at www.eyefortravel.com/online-marketing

Day One: Wednesday June 3 – 9am – 7.30pm “This event is a total refreshment of emerging ideas and knowledge of online marketing in the travel industry”

John Yu, Marketing Manager, Lion Travel

Come to the Conference that shows you how to defy the trend and grow your business – even when so many people are cutting back on travel and vacations

Nothing is safe. Certainly not North America’s online tourism industry. As the global recession bites deeper, travel is in decline. Airlines and hotels have reported dismal fi gures for the fi rst three months of 2009 – and even the optimists believe it’s going to get worse before it gets any better.

But let’s not give up just yet. After all, our industry has enjoyed a decade of spectacular growth – and reports of its death are greatly exaggerated.

Even more important is the savvy elite of online travel marketers who believe the recession is as much about opportunity as it is about threat. Despite all the gloom and doom, people will still get married during the recession. Not everyone is canceling this year’s vacation. Some business trips just have to be made. And – above all else – there are still billions of travel dollars out there to play for.

OK, budgets are tight – and under scrutiny like never before. Which means that right now, it’s all about prioritizing the opportunities that can show a clear revenue benefi t.

So how do you rethink your marketing to ensure every dollar you spend delivers value for money?

You could spend months considering this vital question. You could arrive at some answers through trial and error.

But here’s a better idea: Take a proven short-cut and reserve your place at Online Marketing Strategies for Travel USA 2009?

“I learned a lot about what people are actually doing in

the industry, rather than what people are just buzzing about”

Gwen Nichols, eCommerce Manager, Marriott International

Already, the online travel industry’s major players, along with scores of your peers, are preparing to converge on Miami.

The dates – June 3-4, 2009 – are in their diaries already. And their purpose is clear:

• How can we take advantage of the recession to gain a competitive advantage?

• What can we do better/smarter/cheaper than our rivals in order to steal market share?

These two vital questions are at the heart of the Conference Agenda. As you’ll see when you take an in-depth look at the details, the emphasis is on changes that are essential if you’re going to operate successfully during these tricky times.

The purpose of this year’s event is to give you the knowledge and know-how you need to make your marketing budgets work harder than ever before. Right now, that begins with shifting spend from brand advertising to direct advertising. You’ll learn why that’s so important… how to maximize the impact of limited budget…. How to get a clear idea of what’s most cost-effective…. And how to put that knowledge to profi table use.

“Every presentation provided at least one crucial snippet of information every online marketer needs to know to stay current and help

their company succeed on the web.”

Mariana Mechoso, Director of eMarketing Services, Hospitality eBusiness Strategies

As you’d expect, we’ll look at what’s new and exciting in online travel marketing: Mobile technology, video marketing and social media marketing. You’ll learn which of these three is most likely to generate a decent payback for your particular business. And you’ll get the facts you need to join the fast-growing group of online travel companies that are pressing ahead with one of these potentially hugely lucrative options.

You’ll also have valuable time away from the offi ce to refl ect on your own website. Should you commit budget to an upgrade? Is something more radical required? If you regard your site as an evolving work-in-progress, what immediate steps can you

take to produce an instant bottom line result? And are you guilty of any common ‘website sins’ that could be discouraging potential customers – and driving them into the electronic arms of your fi ercest competitors?

Equally essential to the health and well-being of your business is search engine optimization. Which is why we want to be sure you know that merely tweaking your current tactics could lead to massive revenue gains.

“Great Conference again for all the networking opportunities. Some exceptional speakers. An interesting way to keep up with the industry’s main

trends.”Christel Pellerin, President, Project a la Carte Inc.

Add to this case studies from YellowstonePark.com and TripAdvisor plus presentations and informed debate from the biggest names in travel: Spirit Airlines, Expedia, Carnival Cruise Lines, The Mark Travel Corporation, American Airlines, La Quinta, InterContinental Hotels Group, Kayak and Google – to name but a few – and you will have a clear picture of the caliber of the speakers this event attracts, along with the value of the business intelligence they are eager to share with you.

Should you attend?Year after year, this event consistently attracts senior marketers from across the travel industry. It’s a fantastic place for networking and identifying new business partners. And, of course, the quickest and most interesting way to get a complete understanding of all the top-of-agenda topics that are so vital to your business this year.

If you have time – or budget – for only one Conference this year, reserve your place in Miami today.

This event will sell out. Immediate booking is strongly recommended.

Return to your office with a long list of profit-boosting ideas and fresh industry contacts

Session 1: Presentations & Panel Smart Marketing: How Can You Make Your Marketing Budgets Work Even Harder?

In a tough economy, when your budgets are being scrutinized as never before, shrewd marketing decisions are essential. That means paying eagle-eyed attention to ROI, rather than relying on gut instinct or unproven marketing ideas. Every marketing dollar you control must now prove its worth – heralding a big shift to direct response online campaigns that can easily be tracked to demonstrate your ROI.

• What’s the smartest way spend your marketing budget right now?

• Achieve the right balance between traditional channels and the latest options

• Maximize the impact of a limited budget: Which less costly techniques, leveraging web 2.0 technologies, are worth considering?

• Use the latest website analytics and campaign tracking technology to accurately measure your results

• Marketing leverage: Get tips on making every element of your campaigns consistent and integrated

• Instant results equal increased profi t: How to set measurable goals, track the results of your web 2.0 tools, and respond in real time to add to the bottom line

• How do the experts identify powerful media partners and strategic media vehicles?

• Closely targeted direct marketing: Why a clear understanding of your guest profi les and feeder markets is so important

Barry Biffl e, CMO, Spirit Airlines Michael Bennett, General Manager, Cheapfl ights.com “Caribbean Jim” Hobbs, President/Founder, CheapCaribbean.comTed Schweitzer, VP eCommerce, La QuintaHeny Gabay, VP Marketing and Strategy, Ramada, Days Inn, Howard Johnson & Travelodge, Wyndham Hotel Group

Networking Coffee Break

Session 2: Presentations & Panel Advanced Search Engine Marketing Tactics For Improving ROI

In this session you will fi nd out why investing on search remains your best option when faced with a limited budget. And how just tweaking your current tactics could result in massive revenue increases. You’ll fi nd out how to improve the quality of traffi c – and dramatically increase conversions.• How can you use data from search to convince

decision makers your results warrant additional spending – even when money is tight?

• Where should you invest your money for short-term and long-term gain?

• How do you create a search strategy where conversion is key?

• How can you trade junk traffi c for highly qualifi ed traffi c?

• In-house PPC: How do you set it up? How do you test it? Which parts of the day/week are best for conversions? What techniques are available on Google?

• What are the pros and cons of CPA and CPC advertising in terms of cost and the ability to track?

• What’s the easiest way to target your search terms to reach a specifi c audience e.g. affl uent traveler, conference delegates?

• What search tactics are cheap and easy?

• Understanding the semantic web: How can you make money from it?

• How can you exploit the power of social media to improve your search engine optimization?

• Mapping the customer journey: How do you identify how your customers fi nd you online?

• Which SEM tactics demand monetary investment – and which rely more on staff expertise?

Shehzad Daredia, Manager, Search Marketing, KayakJohn Hach, VP Media & Industry Relations, TravelCLICK Gregg Truman, VP Marketing, South African Airways

Roundtable Lunch Break

Case Study: The Ultimate Website: Use Digital Media to Reach the Undecided and Inspire Them to Come

YellowstonePark.com has been voted the world’s No 1 tourism site, with 60 million hits, 5 million page views, and 3 million unique visits annually, with the average visitor spending fi fteen minutes visiting trip notes. Not bad for a small company based in Wyoming…What can your own business learn from their marketing experiences?

• Learn why it’s important for destinations to create websites that not only provide a trip-planning resource, but that inspire

• YellowstonePark.com, as well as its 4 sister sites, use destination-focused trip notes rather than user reviews. The average customer to its sites spends 15 minutes reading trip notes. Find out how to get your audience to provide original content that inspires and engages your customers

• Get advice on other forms of new media that enable word-of-mouth and further promote your destination or product

• Email is still one of the most cost-effective ways to engage your audience and to turn them into visitors, customers and content contributors. Learn about 3 different ways National Parks Interactive uses email to generate customer content, feedback and participation

Shelli Johnson, Chief Strategist, National Parks Interactive/Yellowstone International

Session 3: Presentations & Panel Harness the Power of Social Media to Build Brand Awareness, Drive Traffi c and Increase Sales

• Discover how to use social networks to build brand awareness, leverage brand advocates and convert new audiences

• Which social media sites are the best fi t for your specifi c brand?

• Hear which social media tools will increase conversions on your website. How much do these tools cost and what is the return?

• Combine search and social media to increase qualifi ed traffi c to your website and appear higher in search engine rankings

• Social media doesn’t cost much, but how do you fi nd the right people to manage it?

• The holistic approach: How important is it to build a simultaneous presence on all prime social networking sites – Twitter, Facebook, Flickr, etc.?

• Do sites like Facebook and MySpace constitute a receptive travel market – or is your money better spent on travel-specifi c sites?

• How can you exploit travel-specifi c UGC sites and niche sites to reach customers during the research and planning phase?

• How are top travel companies monetizing social media – how much are they making?

Gary Jackson, Business Relationship Manager, Travel Industry Partnerships, Google

Steven Hattem, VP Marketing & Sales, CruiseOne & Cruises Inc. Isaac Gerstenzang, Corporate Director of E-Commerce, Destination Hotels & Resorts

Networking Coffee Break

Presentation: How Important is Video in Your Online Marketing Strategy?

• What percentage of your budget should you consider spending on video content – and what is the likely ROI?

• In a world of YouTube, how important is video production quality?

• To what extent does video drive conversions?

• What is the role of video content compared to photographs?

• Exploit video content to appear higher in search engine rankings: What is best practice for using meta-tags and page descriptions?

• What technology is driving the explosion in online video content?

Brian Robb, SVP Corporate Development, The Mark Travel Corporation

Closing Keynote Presentation: Got to Get you Into My Life: Coming Together to Build Better Business

• In this year of value, fi gure out how to reevaluate – and deliver what your customers really need

• During a time of restructuring, learn to identify and forge alliances that put everyone ahead

• In the age of technology, see how to manage the rapid infl uence of community comment

• Amidst the boom of social media, hear how to add new tools to your marketing arsenal

Nathan Clapton, Senior Director, Brand Distribution, TripAdvisor

Networking Drinks Party

Keynote Presentation:An Expert Insight into Online Marketing in Hospitality

• Get top tips and inside predictions from a top travel industry expert: What can you learn from InterContinental Hotels Group when it comes to online marketing?

• How is InterContinental’s social media strategy driving brand awareness and generating sales?

• Social media, search, web email: How does InterContinental rank these tools in terms of spend and ROI?

Del Ross, VP Distribution Marketing (Americas), InterContinental Hotels Group

Presentation: Take a Holistic Approach to Online Marketing: How to Make Every Element of Your Campaign Consistent and Integrated

• The demographic of online travelers is becoming increasingly diverse. How can you ensure that your web marketing engages with all your potential customers?

• Search engines, meta-search, social networks, content publishers, mobile…as the locations to reach your customers online become increasingly diverse, how do you decide where to be to maximize sales and minimize cost?

• How can you measure which elements of your marketing strategy truly infl uence the purchasing decision?

• Get expert advice on measuring your performance to ensure all parts of your marketing campaign are delivering a return on investment

Dave Kolankarai, Director - Market Management (South Florida / AL / GA), Expedia

Presentation: Learn How to Analyze Customer Segments, Demographics and Feeder Markets

• What is the industry best practice for customer segmentation?

• How do you put analysis at the core of your marketing?

• What tools do you need to analyze and segment your customer data effectively?

• How to use data and data analytics to enhance your customer experience?

• Understand the customer journey – serve up the right proposition at the right point in the research and buying cycle

Jeri Ann Hart, Director of Marketing, Marriott

Networking Coffee Break

Session 6: Presentations & Panel Your Website: What Can You Do Better – And How Well Will You Be Rewarded?

The most powerful marketing improvements you can make are almost certainly close to home… on your website. After all, it’s your cheapest channel in terms of distribution costs and probably receives the highest number of bookings.

Any site more than two years old probably needs a major update. Website design is so important it’s essential to meet 2009 standards, especially as studies show the quality of your visitors’ website experience is directly related to their online conversion rate. Or to put it another way, those who accurately measure and improve their customers’ online experience will see an increase in sales:

• How well is your site optimized to ensure customers have the best experience – and deliver the highest possible conversion rates?

• How can you easily modify your website to boost conversion rates, improve search engine rankings and website revenues?

• Website promotion: How can you enhance your website with content-rich features, incorporate the latest trends and enhance usability?

• What should you absolutely defi nitely avoid on your website?

• Content and copy: What can you learn from your competitors in terms of the way they display their services, amenities and facilities, use of graphics, and their search engine penetration?

• Conversion tools: Learn from travel companies that deploy user generated content to gain trust and improve search engine rankings

• Your target audiences: Should you refi ne them even further and offer a more personalized approach to different segments?

• Using packages and promotions to promote your website: According to TIA 76% of consumers will book a package vacation in 2009 to save money – how can you profi t?

• What key metrics should you use to work out how well your website is performing?

Michael Stromer, Director of Interactive Marketing, JetBlue Airways Edie Bornstein, VP Business Development and Strategic Partnerships, Carnival Cruise Lines

Roundtable Lunch Break

Session 2: Presentations & PanelMobile Technology: Are You Ready for the BIG Take-Off?

EyeforTravel research has determined that 2009 is the year of signifi cant investment in mobile technology for the North American travel industry. Thirty per cent of travel companies tell us they intend to invest in mobile for the fi rst time this year. And it’s also worth noting that almost three-quarters of the 800+ companies we’ve quizzed believe mobile will become an increasingly important element of their digital strategies. Quite simply, the next couple of years are going to be the take-off for mobile in travel.

How should you prepare?

• What is fi nally driving investment in mobile?

• What demographic and regional trends do you need to be aware of?

• How can you use mobile technology to generate ancillary revenues, achieve higher response rates and notify your customers of unexpected events?

• How much do you need to spend on set-up costs – and what kind of ROI can you confi dently expect?

• Hear how to use mobile as a customer acquisition channel

• Find out how mobile devices can enhance the value of destination guides and trip planning tools

• How does travel content become more powerful when it is combined with location-based services?

• How have mobile applications impacted how customers want to see and use their travel itineraries?

• Mobile search: How do you ensure mobile devices fi nd your site?

• Mobile web design: What are the essentials of build a travel site that makes mobile users book?

• Mobile transactions: What barriers prevent people booking via their mobile devices – and how can you overcome them?

Michael Dalesandro, CEO, Where I’ve BeenMartin Stoll, CEO, Goseetell Network Fraser Campbell, CEO, Wcities Josh Steinitz, CEO, NileGuide

Networking Coffee Break

Informal Atmosphere and Ideal Venue: This is an intimate conference so if someone is there, who you would like meet, you are guaranteed to fi nd them and exchange business cards.

(South Florida / AL / GA), Expedia

Stay at Miami’s most glamorous hotel – and enjoy the luxurious results of a $1 billion makeover.

Networking Opportunities Online Contact Center: Our online system allows you to arrange meetings with your fellow delegates before and after the event.

Networking Reception: Being held in the exhibition hall one day one, this informal environment is the perfect opportunity for you to see the products on offer and discuss the issues that have been raised.

TRIM

TRIMTrav_OnLMark09_AW.indd 4-6 27/2/09 17:15:42

Page 5: EyeforTravel - Online Marketing Strategies for Travel USA 2009

Just imagine what you could learn from these leading hotels,

airlines and online agencies

Barry Biffl e, CMO, Spirit Airlines

Dave Kolankarai, Director - Market Management (South Florida / AL / GA), Expedia

Ted Schweitzer, VP eCommerce, La QuintaHeny Gabay, VP Marketing and Strategy, Ramada, Days Inn, Howard Johnson & Travelodge, Wyndham Hotel GroupShehzad Daredia, Manager, Search Marketing, KayakNathan Clapton, Senior Director, Brand Distribution, TripAdvisorEdie Bornstein, VP Business Development and Strategic Partnerships, Carnival Cruise Lines

Gregg Truman, VP Marketing, South African Airlines

Michael Bennett, General Manager, Cheapfl ights.com

“Caribbean Jim” Hobbs, President/Founder, CheapCaribbean.comJohn Hach, VP Media & Industry Relations, TravelCLICKShelli Johnson, Chief Strategist, National Parks Interactive/Yellowstone InternationalMichael Dalesandro, CEO, Where I’ve BeenMartin Stoll, CEO, Goseetell Network

Josh Steinitz, CEO, NileGuide

Fraser Campbell, CEO, wCities

Gary Jackson, Business Relationship Manager, Travel Industry Partnerships, GoogleSteven Hattem, VP Marketing & Sales, CruiseOne & Cruises Inc. Brian Robb, SVP Corporate Development, The Mark Travel Corporation

Jeri Ann Hart, Director of Marketing, Marriott Michael Stromer, Director of Interactive Marketing, JetBlue Airways

Del Ross, VP Distribution Marketing (Americas), InterContinental Hotels GroupIsaac Gerstenzang, Corporate Director of E-Commerce, Destination Hotels & Resorts

Benchmark your strategy against these industry experts and make sure you continue to thrive

Get practical advice on spending your marketing budget wisely, effectively, and profi tably:

Value Marketing: How can you maximize the impact of a limited budget – and deliver increased revenues?

Increase Conversion Rates: What changes should you urgently make to your website?

Master key areas of SEO: How much will sales increase when you learn how to trade junk traffi c for quality traffi c?

Evaluate Social Media Marketing: Can you use it to grow sales – and will it make you any serious money in 2009?

Exploit Video Marketing: To what extent is video driving conversions – and what proportion of your budget should you invest?

Explore Mobile Marketing: Everyone’s doing it… but can you be a travel business that actually makes it pay?

Ultimate Online Marketing: What changes do you need to make to your website to inspire and engage your customers?

Part of the Sales and Marketing Series

3–4 June 2009, Fontainebleau Resort, Miami3–4 June 2009, Fontainebleau Resort, Miami

Online Marketing Strategies for Travel USA 2009

Early Bird Discount SAVE $300! Register before 3 April 2009

Early Bird Discount

Network With Key Figures in Online Travel Marketing in Miami this June Network With America’s Leading Online Travel Marketers

Plus…Network with top travel marketers, share ideas and experiences, and make the contacts

you need to push your company forward

Researched and Organized by: Sponsor:

BLOCK LETTERS PLEASE

HOW TO REGISTER

• EMAIL: [email protected]. We will need your full contact details to process your registration

• ONLINE: Go to www.eyefortravel.com/online-marketing and submit your details for instant confirmation. You can pay directly on the secure site or request an invoice.

• MAIL: This form to: Registrations, EyeforTravel, 7-9 Fashion Street, London E1 6PX, UK

• FAX: Back this form to +44 (0) 207 375 7576

• CALL: The booking hotline on +44 (0) 207 375 7551

5 WAYS TO REGISTER

$2365

Register beforeApril 3, 2009SAVE $300!

$2565 $2665

Register before May 1, 2009SAVE $100!

Register afterMay 1, 2009

$1495 $1695 $1795

$1295 $1495 $1595

GOLD PASS• 2 day conference pass • North American Online

Travel Report• CD Rom of the

conference proceedings (audio and presentations)

SILVER PASS• 2 day conference pass • CD Rom of the

conference proceedings (audio and presentations)

BRONZE PASS• 2 day Conference Pass

Register on the Secure Website at www.eyefortravel.com/online-marketing

Buy a Gold Pass and get EyeforTravel’s North American Online Travel Report 2009...

DISCOUNTS: Early Bird offers could save you $300! For group discounts please call James Brown on +44 (0) 207 375 7551 or email [email protected]

HOW TO PAY: Credit Card: Complete and return this form

with your credit card details Invoice: Complete and return this

form and you will receive an invoice

Check/Draft: Payable to First Conferences Ltd.

DATES AND VENUE:Conference: Wednesday June 3 –

Thursday June 4, 2009 Venue: Fontainebleau Resort,

Miami Beach, Miami, Florida

ACCOMMODATION: We have arranged a discounted room rate at the Fontainebleau Resort. Reservation details will be sent to you when you register. It is recommended that you book early to take advantage of this offer.

CANCELLATIONS:All conference places are fully transferable without any charge. There will be no penalty for cancellations received before Friday May 8, 2009 (Credit card registrations are subject to a 5% cancellation fee). If written confirmation of a cancellation is not received before Friday May 8, 2009 we will be obliged to charge the full conference fee. Please note, you must inform the conference desk in writing of any cancellations: please email [email protected]. The organizers reserve the right to make changes to the program without notice.

“Great event for networking, very valuable information, great

discussions and knowledge regarding new trends”

Miguel Molina, Business Development Director, Quaxar

“Exciting topics and a great environment for generating new ideas. I have a long list of action

items to take back and implement” Lucy Subhasiriwantana, Marketing Manager,

First Hospitality Group

“This is the fi rst EyeforTravel conference I have attended in two years. Excellent growth, evolution and quality. I look forward to the

next event” Brian Robb, SVP Corporate Development,

The Mark Travel Corporation

“It is always interesting to see what’s happening throughout

the travel industry. Please keep the great mix of hotels, airlines, car rental companies

and online agencies” Shane Ettestad, VP IMS, TravelCLICK

“Great event for networking,

This conference is a key forum for high-level executives to network, learn and discuss future strategy. See what your fellow travel marketers have said about last year’s event:

June 3-4, Fontainebleau Resort, Miami

Register on the Secure Website at www.eyefortravel.com/online-marketing

Part of the Sales and Marketing Series

June 3-4, Fontainebleau Resort, Miami June 3-4, Fontainebleau Resort, Miami

Online Marketing Strategies for Travel USA 2009

Register before April 3, 2009 to SAVE $300!

Register before

This report is perfect for companies that want to benefi t from an understanding of consumer behavior and the changes expected to occur over the next few years. It’s ideal for companies who need a real understanding of travel distribution and online markets. The report is packed full of in-depth original data and detailed analysis identifying trends within the airline, hotel, car rental, cruise, rail, bus, package and online intermediary sectors. Plus, it includes very clear insights into travel distribution trends within the domestic and outbound travel segments.

This well-established conference consistently attracts over 200 of the top marketing executives in the travel industry. This is a great opportunity for you to meet with, and network with, the leading minds in travel marketing. Last year, the conference attracted the true innovators in online travel from some of the world’s most profi table travel companies. Just have a look at the breakdown of our previous attendees…

Make the essential contacts you need to boost your online campaigns and get

real-world advice from marketing experts

5 Easy Ways to Register

Email: [email protected]

Fax: +44 (0)207 375 7576

Call: +44 (0)207 375 7551

Online: www.eyefortravel.com/ online-marketing

Mail: Registrations, EyeforTravel, 7-9 Fashion Street, London, E1 6PX

54% Hotel/Resort/Accommodation Provider

35% Technology/Marketing Solution Providers

28% Other Suppliers (Cruise, Car, Airlines)

26% Online Travel Agencies

14% Social Media Sites

10% Search Engines

9% Press, Academics, Consultants

40% Director

27% Manager

18% Vice-President

9% CEO/MD/President

6% SVP/EVP

54% Hotel/Resort/Accommodation Provider

35% Technology/Marketing Solution Providers

28% Other Suppliers (Cruise, Car, Airlines)

26% Online Travel Agencies

14% Social Media Sites

10% Search Engines

9% Press, Academics, Consultants

40% Director

27% Manager

18% Vice-President

9% CEO/MD/President

6% SVP/EVP

Previous attendees by sector

Previous attendees by sector

Barry Biffl e, CMO, Spirit Airlines

Michael Stromer, Director of Interactive Marketing, JetBlue Airlines

Edie Bornstein, VP Business Development & Strategic Partnerships, Carnival Cruise Lines

Jeri Ann, Director of Marketing, Marriott

Dave Kolankarai, Director - Market Management, South Florida, AL, Expedia

Shehzad Daredia, Manager, Search Marketing, Kayak

Ted Schweitzer, VP eCommerce, La Quinta

Heny Gabay, VP Marketing & Strategy, Ramada/Days Inn/Travelodge, Wyndham Hotel Group

Benchmark your strategy against these industry experts and make

Get practical advice on spending your marketing

Increase Your Online Sales When Budgets are Under Pressure and Travelers are Spending Less

June 3-4, Fontainebleau Resort, Miami

Part of the Sales and Marketing Series

June 3-4, Fontainebleau Resort, Miami June 3-4, Fontainebleau Resort, Miami June 3-4, Fontainebleau Resort, Miami June 3-4, Fontainebleau Resort, Miami

Online Marketing Strategies for Travel USA 2009

Register before April 3, 2009 to SAVE $300!

Register before

Call James Brown to Register Now on +44 (0) 207 375 7551 (UK) Achieve maximum ROI from every marketing dollar you spend online – Details insideCall the Booking Line on +44 207 275 7551 to Reserve Your Place Today!

YES!! Please register me for Online Marketing for Travel 2009

Mr / Mrs / Ms / Dr: First name: Last name:

Company: Position/Title:

Telephone: Fax:

Email:

Address:

Postcode:

Country:

Payment:

I enclose a check/draft for: $_________________ (payable to First Conferences Ltd)

Please invoice my company: $_________________ Purchase Order No.:____________________

Please charge my credit card: $________________ AMEX Visa Mastercard

Credit card number: Security code: Expiry Date:

Name on card: Signature:

NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT

© Copyright 2006 First Conferences Ltd. EyeforTravel reserves the right to make changes to the programme prior to the event. All rights reserved. www.firstconf.com/firstconf/legal_notice.html This document contains original material which is protected by copyright. No unauthorised use of the material

herein may be made without the prior consent of First Conferences Ltd. EyeforTravel is a proprietary creation and trademark of First Conferences Ltd.

TRIM

TRIMTrav_OnLMark09_AW.indd 1-3 27/2/09 17:15:35

Page 6: EyeforTravel - Online Marketing Strategies for Travel USA 2009

Just imagine what you could learn from these leading hotels,

airlines and online agencies

Barry Biffl e, CMO, Spirit Airlines

Dave Kolankarai, Director - Market Management (South Florida / AL / GA), Expedia

Ted Schweitzer, VP eCommerce, La QuintaHeny Gabay, VP Marketing and Strategy, Ramada, Days Inn, Howard Johnson & Travelodge, Wyndham Hotel GroupShehzad Daredia, Manager, Search Marketing, KayakNathan Clapton, Senior Director, Brand Distribution, TripAdvisorEdie Bornstein, VP Business Development and Strategic Partnerships, Carnival Cruise Lines

Gregg Truman, VP Marketing, South African Airlines

Michael Bennett, General Manager, Cheapfl ights.com

“Caribbean Jim” Hobbs, President/Founder, CheapCaribbean.comJohn Hach, VP Media & Industry Relations, TravelCLICKShelli Johnson, Chief Strategist, National Parks Interactive/Yellowstone InternationalMichael Dalesandro, CEO, Where I’ve BeenMartin Stoll, CEO, Goseetell Network

Josh Steinitz, CEO, NileGuide

Fraser Campbell, CEO, wCities

Gary Jackson, Business Relationship Manager, Travel Industry Partnerships, GoogleSteven Hattem, VP Marketing & Sales, CruiseOne & Cruises Inc. Brian Robb, SVP Corporate Development, The Mark Travel Corporation

Jeri Ann Hart, Director of Marketing, Marriott Michael Stromer, Director of Interactive Marketing, JetBlue Airways

Del Ross, VP Distribution Marketing (Americas), InterContinental Hotels GroupIsaac Gerstenzang, Corporate Director of E-Commerce, Destination Hotels & Resorts

Benchmark your strategy against these industry experts and make sure you continue to thrive

Get practical advice on spending your marketing budget wisely, effectively, and profi tably:

Value Marketing: How can you maximize the impact of a limited budget – and deliver increased revenues?

Increase Conversion Rates: What changes should you urgently make to your website?

Master key areas of SEO: How much will sales increase when you learn how to trade junk traffi c for quality traffi c?

Evaluate Social Media Marketing: Can you use it to grow sales – and will it make you any serious money in 2009?

Exploit Video Marketing: To what extent is video driving conversions – and what proportion of your budget should you invest?

Explore Mobile Marketing: Everyone’s doing it… but can you be a travel business that actually makes it pay?

Ultimate Online Marketing: What changes do you need to make to your website to inspire and engage your customers?

Part of the Sales and Marketing Series

3–4 June 2009, Fontainebleau Resort, Miami3–4 June 2009, Fontainebleau Resort, Miami

Online Marketing Strategies for Travel USA 2009

Early Bird Discount SAVE $300! Register before 3 April 2009

Early Bird Discount

Network With Key Figures in Online Travel Marketing in Miami this June Network With America’s Leading Online Travel Marketers

Plus…Network with top travel marketers, share ideas and experiences, and make the contacts

you need to push your company forward

Researched and Organized by: Sponsor:

BLOCK LETTERS PLEASE

HOW TO REGISTER

• EMAIL: [email protected]. We will need your full contact details to process your registration

• ONLINE: Go to www.eyefortravel.com/online-marketing and submit your details for instant confirmation. You can pay directly on the secure site or request an invoice.

• MAIL: This form to: Registrations, EyeforTravel, 7-9 Fashion Street, London E1 6PX, UK

• FAX: Back this form to +44 (0) 207 375 7576

• CALL: The booking hotline on +44 (0) 207 375 7551

5 WAYS TO REGISTER

$2365

Register beforeApril 3, 2009SAVE $300!

$2565 $2665

Register before May 1, 2009SAVE $100!

Register afterMay 1, 2009

$1495 $1695 $1795

$1295 $1495 $1595

GOLD PASS• 2 day conference pass • North American Online

Travel Report• CD Rom of the

conference proceedings (audio and presentations)

SILVER PASS• 2 day conference pass • CD Rom of the

conference proceedings (audio and presentations)

BRONZE PASS• 2 day Conference Pass

Register on the Secure Website at www.eyefortravel.com/online-marketing

Buy a Gold Pass and get EyeforTravel’s North American Online Travel Report 2009...

DISCOUNTS: Early Bird offers could save you $300! For group discounts please call James Brown on +44 (0) 207 375 7551 or email [email protected]

HOW TO PAY: Credit Card: Complete and return this form

with your credit card details Invoice: Complete and return this

form and you will receive an invoice

Check/Draft: Payable to First Conferences Ltd.

DATES AND VENUE:Conference: Wednesday June 3 –

Thursday June 4, 2009 Venue: Fontainebleau Resort,

Miami Beach, Miami, Florida

ACCOMMODATION: We have arranged a discounted room rate at the Fontainebleau Resort. Reservation details will be sent to you when you register. It is recommended that you book early to take advantage of this offer.

CANCELLATIONS:All conference places are fully transferable without any charge. There will be no penalty for cancellations received before Friday May 8, 2009 (Credit card registrations are subject to a 5% cancellation fee). If written confirmation of a cancellation is not received before Friday May 8, 2009 we will be obliged to charge the full conference fee. Please note, you must inform the conference desk in writing of any cancellations: please email [email protected]. The organizers reserve the right to make changes to the program without notice.

“Great event for networking, very valuable information, great

discussions and knowledge regarding new trends”

Miguel Molina, Business Development Director, Quaxar

“Exciting topics and a great environment for generating new ideas. I have a long list of action

items to take back and implement” Lucy Subhasiriwantana, Marketing Manager,

First Hospitality Group

“This is the fi rst EyeforTravel conference I have attended in two years. Excellent growth, evolution and quality. I look forward to the

next event” Brian Robb, SVP Corporate Development,

The Mark Travel Corporation

“It is always interesting to see what’s happening throughout

the travel industry. Please keep the great mix of hotels, airlines, car rental companies

and online agencies” Shane Ettestad, VP IMS, TravelCLICK

“Great event for networking,

This conference is a key forum for high-level executives to network, learn and discuss future strategy. See what your fellow travel marketers have said about last year’s event:

June 3-4, Fontainebleau Resort, Miami

Register on the Secure Website at www.eyefortravel.com/online-marketing

Part of the Sales and Marketing Series

June 3-4, Fontainebleau Resort, Miami June 3-4, Fontainebleau Resort, Miami

Online Marketing Strategies for Travel USA 2009

Register before April 3, 2009 to SAVE $300!

Register before

This report is perfect for companies that want to benefi t from an understanding of consumer behavior and the changes expected to occur over the next few years. It’s ideal for companies who need a real understanding of travel distribution and online markets. The report is packed full of in-depth original data and detailed analysis identifying trends within the airline, hotel, car rental, cruise, rail, bus, package and online intermediary sectors. Plus, it includes very clear insights into travel distribution trends within the domestic and outbound travel segments.

This well-established conference consistently attracts over 200 of the top marketing executives in the travel industry. This is a great opportunity for you to meet with, and network with, the leading minds in travel marketing. Last year, the conference attracted the true innovators in online travel from some of the world’s most profi table travel companies. Just have a look at the breakdown of our previous attendees…

Make the essential contacts you need to boost your online campaigns and get

real-world advice from marketing experts

5 Easy Ways to Register

Email: [email protected]

Fax: +44 (0)207 375 7576

Call: +44 (0)207 375 7551

Online: www.eyefortravel.com/ online-marketing

Mail: Registrations, EyeforTravel, 7-9 Fashion Street, London, E1 6PX

54% Hotel/Resort/Accommodation Provider

35% Technology/Marketing Solution Providers

28% Other Suppliers (Cruise, Car, Airlines)

26% Online Travel Agencies

14% Social Media Sites

10% Search Engines

9% Press, Academics, Consultants

40% Director

27% Manager

18% Vice-President

9% CEO/MD/President

6% SVP/EVP

54% Hotel/Resort/Accommodation Provider

35% Technology/Marketing Solution Providers

28% Other Suppliers (Cruise, Car, Airlines)

26% Online Travel Agencies

14% Social Media Sites

10% Search Engines

9% Press, Academics, Consultants

40% Director

27% Manager

18% Vice-President

9% CEO/MD/President

6% SVP/EVP

Previous attendees by sector

Previous attendees by sector

Barry Biffl e, CMO, Spirit Airlines

Michael Stromer, Director of Interactive Marketing, JetBlue Airlines

Edie Bornstein, VP Business Development & Strategic Partnerships, Carnival Cruise Lines

Jeri Ann, Director of Marketing, Marriott

Dave Kolankarai, Director - Market Management, South Florida, AL, Expedia

Shehzad Daredia, Manager, Search Marketing, Kayak

Ted Schweitzer, VP eCommerce, La Quinta

Heny Gabay, VP Marketing & Strategy, Ramada/Days Inn/Travelodge, Wyndham Hotel Group

Benchmark your strategy against these industry experts and make

Get practical advice on spending your marketing

Increase Your Online Sales When Budgets are Under Pressure and Travelers are Spending Less

June 3-4, Fontainebleau Resort, Miami

Part of the Sales and Marketing Series

June 3-4, Fontainebleau Resort, Miami June 3-4, Fontainebleau Resort, Miami June 3-4, Fontainebleau Resort, Miami June 3-4, Fontainebleau Resort, Miami

Online Marketing Strategies for Travel USA 2009

Register before April 3, 2009 to SAVE $300!

Register before

Call James Brown to Register Now on +44 (0) 207 375 7551 (UK) Achieve maximum ROI from every marketing dollar you spend online – Details insideCall the Booking Line on +44 207 275 7551 to Reserve Your Place Today!

YES!! Please register me for Online Marketing for Travel 2009

Mr / Mrs / Ms / Dr: First name: Last name:

Company: Position/Title:

Telephone: Fax:

Email:

Address:

Postcode:

Country:

Payment:

I enclose a check/draft for: $_________________ (payable to First Conferences Ltd)

Please invoice my company: $_________________ Purchase Order No.:____________________

Please charge my credit card: $________________ AMEX Visa Mastercard

Credit card number: Security code: Expiry Date:

Name on card: Signature:

NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT

© Copyright 2006 First Conferences Ltd. EyeforTravel reserves the right to make changes to the programme prior to the event. All rights reserved. www.firstconf.com/firstconf/legal_notice.html This document contains original material which is protected by copyright. No unauthorised use of the material

herein may be made without the prior consent of First Conferences Ltd. EyeforTravel is a proprietary creation and trademark of First Conferences Ltd.

TRIM

TRIMTrav_OnLMark09_AW.indd 1-3 27/2/09 17:15:35