Eyefor Travel Tds Asia 2011

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www.eyefortravel.com/tdasia Sponsored by: BEST-PRACTICE STRATEGIES TO STORM AHEAD OF YOUR COMPETITORS IN A THRIVING APAC MARKET Capitalize On The New Distribution Landscape Discover the most profitable distribution strategy for your business from leading OTA’s, Hotels, Airlines and GDS’s. Plan For Profit Create a lasting competitive advantage as your customers, competitors and online landscape continue to change at lightning speed. Gain Expert Analysis, Fresh Industry Trends and Profit-Enhancing Strategies including: Discover Profitable Revenue Management Strategies Boost top-line revenues with innovative Revenue Management trends, tactics and technologies. Harness the Social & Mobile Revolution Develop a closer, more profitable long-term relationship with customers old and new by leveraging the raw power of social and mobile channels. WHERE ELSE CAN YOU FIND EXPERT SPEAKERS LIKE THIS? SEE THE FULL SPEAKER LINE-UP INSIDE! Asia’s No.1 Meeting Place for Online Travel Professionals Travel Distribution Summit Asia 2011 Register before Feb 4th See back page SAVE $300! May 18-19, The Marriott Downtown, Singapore Glenn Fogel EVP Priceline.com Sajith Sivanandan Head of Travel & Retail SEA Google Robert Bailey President & CEO Abacus International Maunik Thacker VP Profit Optimization Marina Bay Sands Wilfred Fan VP Agoda Jeanette Ho VP Distribution & RM Raffles Hotels and Resorts Lee McCabe VP APAC Expedia Inc

description

The EyeforTravel TDS Asia Summit is the largest annual meeting place for APAC online travel professionals to hear fresh trends, learn innovative tactics and network with an unrivalled industry elite.Now in it\'s 7th year, the summit has established a firm reputation for vigorous debate and powerful best-practice strategies to grow profits and market share.

Transcript of Eyefor Travel Tds Asia 2011

Page 1: Eyefor Travel Tds Asia 2011

Register before Feb 4th

www.eyefortravel.com/tdasia

Sponsored by:

Best-PRACtiCe stRAteGies to stoRM AheAd oF YoUR CoMPetitoRs in A

thRivinG APAC MARket

Capitalize on the new distribution LandscapeDiscover the most profitable distribution strategy for your business from leading OTA’s, Hotels, Airlines and GDS’s.

Plan For ProfitCreate a lasting competitive advantage as your customers, competitors and online landscape continue to change at lightning speed.

Gain expert Analysis, Fresh industry trends and Profit-enhancing strategies including:

discover Profitable Revenue Management strategiesBoost top-line revenues with innovative Revenue Management trends, tactics and technologies.

harness the social & Mobile Revolution Develop a closer, more profitable long-term relationship with customers old and new by leveraging the raw power of social and mobile channels.

WheRe eLse CAn YoU Find eXPeRt sPeAkeRs Like this? see the FULL sPeAkeR Line-UP inside!

Asia’s No.1 Meeting Place for Online Travel Professionals

Travel Distribution SummitAsia 2011

Register before Feb 4th

see back page

save $300!

May 18-19, The Marriott Downtown, Singapore

Glenn FogelEVPPriceline.com

Sajith SivanandanHead of Travel & Retail SEAGoogle

Robert BaileyPresident & CEOAbacus international

Maunik ThackerVP Profit OptimizationMarina Bay sands

Wilfred FanVPAgoda

Jeanette HoVP Distribution & RMRaffles hotels and Resorts

Lee McCabeVP APACexpedia inc

Page 2: Eyefor Travel Tds Asia 2011

550+ Senior Travel Professionals in 2010

Join the Asia travel executives Group on Linkedin or Join the Debate on twitter by following @eyefortravel and using the event hashtag #tdsasia

Top Speakers include:Glenn Fogel, EVP, Priceline.comSajith Sivanandan, Head of Travel, Google South East AsiaKathrin Artaker, Senior Manager Revenue Management, Starwood Asia Pacific Hotels & ResortsJeanette Ho, VP Distribution & RM, Raffles Hotels and ResortsSenior Distribution Executive, Emirates, TBAMark Inkster, Managing Director, Online Services, SE Asia, MicrosoftMartin Warner, COO APAC, Carlson Wagonlit TravelMichelle Lee, General Manager, Group Marketing & Brand, Virgin BlueBen George, Senior Director of Revenue & Service Delivery, Hilton WorldwideMaria Taylor, Vice President Loyalty & Direct Sales, Accor Asia PacificDeep Kalra, Founder & CEO, Makemytrip.comBruce Poon Tip, Founder, GAP AdventuresGreg Albertini, VP Revenue Strategy APAC, Marriott International

Lee McCabe, VP APAC, ExpediaRobert Bailey, President & CEO, Abacus InternationalDon Birch, Managing Partner, China OpportunitiesRicky Ang, VP Sales & Marketing, Hotel EquatorialRoman Kesseli, Director, Market Management, ExpediaTimothy Hughes, VP, Orbitz Worldwide and Hotelclub and Founder of The BOOTSherri Kimes, STB Distinguished Professor of Asian Hospitality Management, Cornell-Nanyang InstituteShailesh Pallipuram, SEA Area Director RM, IHGMorris Sim, Co-Founder, Circos Brand KarmaPuneet Mahindroo, Corporate Director of RM & Global Distribution, Taj Hotels, Resort & PalacesGrahame Tate, Managing Director Asia Pacific, IDeaS, a SAS CompanyRay Bigger, CEO, Think8Martin Symes, CEO, Wego

Marco Saio, EyeforTravel Global Event Director

[email protected] 44(0)207 375 7219

Get up-to-date event information at www.eyefortravel.com/tdasia

1. PoWeRFUL netWoRkinG oPPoRtUnities With An indUstRY eLite - The size and seniority of our audience means direct contact with the real influencers of our industry. With over 10 hours set aside for you to forge profitable partnerships and new deals, we guarantee you won’t be disappointed.

2. indUstRY eXPeRtise - Hear and learn from industry-leading speakers from the most successful travel brands in the world. No other event can offer you the same breadth and depth of cutting edge, hard-hitting topics from such an impressive line-up of expert speakers.

3. UnRivALLed QUALitY oF Content - This conference agenda is the result of many months of rigorous research to tackle the most critical trends, issues, innovations and opportunities faced by our industry, as decided by you.

4. Roi - EyeforTravel is renowned for producing industry events of the highest caliber, but providing unsurpassed value for your money remains core to our DNA. The summit provides access to 16 in-depth sessions to give the busy executive maximum value and a clear return on the cost and time spent away from the office.

5. PUt theoRY into PRACtiCe - Gain essential practical advice, innovative best-practice tactics and fresh strategies to take home and apply directly to your business. Each of our 9 in-depth sessions are case-study based and backed by real examples from all sectors of the online travel industry.

6. inteRACtive & hiGhLY PeRsonALized AdviCe - Our interactive Q&A debates and practical workshops will give you the strategic know-how and personalized answers you need to drive your business forward in 2011 and beyond.

Asia’s Largest Meeting Place for Online Travel Professionals

Having successfully navigated the turbulence and uncertainty of last year, resilient APAC travel companies have emerged into a new and vastly changed online landscape - Asian Markets enjoyed a strong and rapid recovery, particularly in the ebullient airline sector. But with great change comes new challenges and even greater opportunities - and those that pro actively adapt stand to gain greatest market share and profit margins in today’s ultra-competitive landscape.

I have dedicated months of research towards digging out the most critical industry trends, tactics and technologies to garner growth in 2011 and beyond. Each session has been tailored specifically towards giving you actionable, best-practice strategies to get you on track for record profits.

Whether you need pragmatic advice on a winning distribution mix, innovative social media or mobile strategies or cutting-edge RM tactics, our expert speakers will cut through the hype and arm you with essential ‘how to’ advice to take home and implement.

This year, the format has been designed to be much more interactive and reliant on audience participation to keep the focus on your particular business needs and goals.

As always, networking remains an essential element of the summit and there are over 10 hours set aside for you to forge profitable new contacts and partnerships. Looking through the brochure, I think you will see why this event’s outstanding value, unrivalled speaker line-up and audience size and seniority has established it as the premier event for Asia’s online travel industry.

I look forward to meeting you at what’s set to be a fantastic event in Singapore.

Breakdown By Industry sector

50% VP/Director22% Manager/Senior Manager17% President/CEO/MD/Owner

45% Travel Suppliers (airlines, hotels, car hire, cruise etc.)28% Travel Intermediaries (travel agents, OTAs, tour operators etc.)25% Technology/Marketing Solutions2% Other (Consultants, Analysts, Press, Academics)

9% EVP/SVP2% Other

50% VP/Director22% Manager/Senior Manager17% President/CEO/MD/Owner

45% Travel Suppliers (airlines, hotels, car hire, cruise etc.)28% Travel Intermediaries (travel agents, OTAs, tour operators etc.)25% Technology/Marketing Solutions2% Other (Consultants, Analysts, Press, Academics)

9% EVP/SVP2% Other

attendee demographIcs

50% VP/Director22% Manager/Senior Manager17% President/CEO/MD/Owner

45% Travel Suppliers (airlines, hotels, car hire, cruise etc.)28% Travel Intermediaries (travel agents, OTAs, tour operators etc.)25% Technology/Marketing Solutions2% Other (Consultants, Analysts, Press, Academics)

9% EVP/SVP2% Other

50% VP/Director22% Manager/Senior Manager17% President/CEO/MD/Owner

45% Travel Suppliers (airlines, hotels, car hire, cruise etc.)28% Travel Intermediaries (travel agents, OTAs, tour operators etc.)25% Technology/Marketing Solutions2% Other (Consultants, Analysts, Press, Academics)

9% EVP/SVP2% Other

What Makes This Event Unique and Why Should You Attend?

45% Travel Suppliers (airlines, hotel, car hire, cruise etc.)

28% Travel Intermediaries (travel agents, OTAs, tour operators etc.)

25% Technology/Marketing Solutions

2% Other (Consultants, Analysts, Press, Academics)

50% VP/Director

22% Manager/Senior Manager

17% President/CEO/MD/Owner

8% EVP/SVP

2% Other

Page 3: Eyefor Travel Tds Asia 2011

Travel Distribution Summit

“ Excellent to see what everyone else is doing within the tourism industry and see what Air NZ needs to be doing to stay ahead. ” Kathryn Gregory - Director of Marketing, Air New Zealand

“ A great networking experience and it’s a huge plus that EyeforTravel organize practical strategy seminars to complement 2 days of intensive learning and cutting-edge trends. ”Annie Tsai - San Want Hotels Group

“ The summit is always a great way to get updated on what’s happening now and what’s around the corner in online travel. Highly recommended! ”Linie Cortez-Palacio - Senior Director Sales, Marketing & Communications, Swiss-Belhotel International

“ The broad scope of this conference offers a breadth of learning and invaluable, insightful information to take away and put to immediate use. We will surely return! ” Stuart Cerullo - SVP Business Strategy & Special Project, Wyndham WorldwideInternational

“ I come to the Distribution Summit every year, and every year I always learn enough and make enough profitable partnerships to pay for any costs (time and money) many times over. ” Rod Welch - Founder, Hotel Guides

“ EyeforTravel is always a great forum for tapping into the pulse of the Travel distribution/Online travel industry. ”Aloke Bajpai - Founder & CEO, Ixigo

Hear what our 2010 attendees had to say about the event:

Reserve your place now for the best possible price: www.eyefortravel.com/tdsasia contact Sinead Mallon for more information Email: [email protected] T: 00 44 (0) 207 375 7228

Who Attends this event?

CEO, Air Asia X

Senior Director Commercial, Agoda Company

Vice President, Airline Group Asia Pacific, Amadeus

Executive Vice President, Carlson Hotels Worldwide

COO, Makemytrip.com

Regional Director, SE Asia, Orbitz Worldwide

CEO, Sprice

Director, Tourism Authority of Thailand

Managing Director Singapore, Royal Caribbean Cruises

CEO, Wego

Vice President, Sabre Hospitality Solutions

Director - Corporate Revenue Management, Shangri-La Hotels

Head of Distribution, Zuji

President, Marco Polo Hotels

Vice President, Asia Pacific, Pegasus Solutions

Senior Director, Online Distribution & Marketing, Starwood Asia Pacific Hotels & Resorts

Group Managing Director, Discover Australia Holidays

CEO, eMarketingEye

Group CEO, Esplanade Hotel Group

CEO & Founder, Gap Adventures

Vice President Yield Management, Star Cruises

Managing Director - India, TripAdvisor

Co-founder, Adioso

Senior Manager - E-Commerce, Las Vegas Sands

Page 4: Eyefor Travel Tds Asia 2011

Distribution Agenda

Are you a social media fiend? Follow us on twitter @eyefortravel or see what others are saying about the event by following our twitter hashtag #tdsasia

dAY 1 MAY 18thopening keynote: the Return of the Asian tigersHere we have gathered the foremost leaders across the APAC region to share their expert insights, analysis and predictions to help you understand how the current online travel landscape has changed and what this means for your business.• Discovertheneweconomicrealityofthetraveland

hospitality industries across APAC • Understandthelastingimpactsofthedownturnontoday’s

online travel landscape and competitive ecosystem• Capitalizeonthelatesttrends,growthmarketsand

opportunities to storm ahead of your competitors and reap the rewards

• Stayaheadofthecurve(andyourrivals!)Heargame-changingtrends,predictionsandtheup-and-comingplayers that will redefine our industry over the next 5 years

Glenn Fogel, EVP, Priceline.comRobert Bailey, President & CEO, Abacus InternationalMartin Warner, COO APAC, Carlson Wagonlit TravelJoeNguyen,VicePresident,SoutheastAsia,comScore Inc

NetworkiNg Coffee Break

Capitalize on the new distribution dynamicAfter a year of OTA dominance, suppliers are enjoying a reversaloffortunesandtheficklebalanceofdistributionpower is changing once again. Who holds sway? How can you striketherightdealtoensuremaximumonlinevisibility,brandintegrityANDbestpricepersale?Getthestrategicanswersyou need from a panel of industry leaders that is sure to provokeplentyofvigorousdebate!Team Goliath: Lee McCabe, VP APAC, Expedia, IncBrad Gurrie, GM, TravelzooGrantColquhoun,DirectorofHotelsAPAC,TravelocityMartinSymes,CEO,Wego Team David: JaniceChan,DirectorOnlineDistribution&Marketing,Starwood Asia Pacific Hotels & ResortsRickyAng,VPSales&Marketing, Hotel Equatorial Group

NetworkiNg LuNCh

the view From Above In2010,theAsiaPacificregionovertookNorthAmericaasthelargestaviationmarketintheworldandanadditional217milliontravellersareexpectedtotaketotheskieswithinAsiaPacific by 2013. The airline sector is also renowned for early adoption,innovationandstrategicchange–Sowhatlessonscan the wider industry learn?• Successfullyreactandadapttocustomers,competitors

and economic conditions that continue to change at lightning speed

• Learnhowtodramaticallyimproveyourbottomlinewithinspired ancillary revenue practices

• Canblue-collarcarrierscontinuetocompeteeffectivelywiththeriseandriseoflow-costcarriers?

• Planforprofit-BusinessvsLeisuretravelers,DomesticvsLong-haulandthehottestdestinationsin2011

MichelleLee,GeneralManager,GroupMarketing&Brand,Virgin BlueNuraAkbar,eCommerceManager,EmiratesCandiceIyog,VicePresidentforMarketingandDistributionCebu Pacific AirChrisAmenechi,SnrDirector,Continental AirlinesLawrence Fong, eCommerce Manager, Cathay Pacific Airways

NetworkiNg Coffee Break

Capitalize on the social Media PhenomenonRegardless of what sector or industry you belong to, the fact remains that the enfant terrible of travel is here to stay and the influence that social media has in shaping our industry and its travel consumers is proving enormous. After years of false predictions and hype, it seems that social media has finally become a legitimate business force which is changing the way we sell travel – Forever• Getthelow-downonhowintelligenttravelbrandsare

leveraging social media to positively and profitably enhance existing business strategies

• Understandhowsocialmediaplatforms,customerbases and business benefits vary across the fragmented APACmarket

• SetclearKPIsandobjectivesthattallywithyouroverallmarketingandcommunicationsgoals–Engagement&loyaltyvssocialmarketingvsreal-timecustomerservice

• Howtogenerate,proveandmeasuresocialmediasuccess from your campaigns to win top management backing

• Showmethemoney!Discoverthesecretstocashinginonsocialmediawiththesereal-lifeindustrysuccessstories

• IntegratesocialmediawithloyaltymarketinginitiativesFrankTrampert,SeniorAdvisor,Circos Brand KarmaAnthonyRawlins,ManagingDirector,Digital VisitorRicShreves,Partner,Water & StoneVivekWagle,HeadofDigitalEditorial,Lonely Planet LilyCheng,SeniorDirectorBusinessDevelopment &StrategyAPAC,TripAdvisor

NetworkiNg DriNks Party

dAY 2 MAY 19thopening keynote: Reap the ultimate commercial reward and outperform the competition with powerful customer strategies & technologies• Gettogripswithyourtravelconsumers’demands,

expectations and buying behaviours – What are the lastingimpactsofthedownturnontoday’stravellers?

• Re-asseswhatreallyinfluencescustomerdecisionsandpro-activelyadaptyourcustomerstrategytocontinuetoreach, engage, entice and retain customers old and new

• Learnhowtogatheranduseintelligencefromallyourcustomer touch points to delight customers, cement lifetime loyalty and create a compelling competitive advantage over rivals

• Whattools,technologiesandpracticescanyouemploytomaximizecustomerengagementanddevelopmoreeffectiveRM,Sales&Marketing,CustomerServiceandLoyalty initiatives?

• Boosttop-linesrevenueswithDynamicdistribution&Consumer-centricpricing

• FutureOutlook–Howwilltravelbedistributed,marketedandsoldbeyond2011?

SajithSivanandan,HeadofTravel,Retail&AutomobileSEA,Google Tim Hughes, VP Orbitz Worldwide and HotelclubTimothyO’NeilDunne,ManagingPartnerT2ImpactWilliamBaoBean,ManagingDirector,Singtel Innov8

NetworkiNg Coffee Break

Understand and Anticipate the evolution of searchOnline search is becoming increasingly complex and socialwiththeadventofreal-timegeopricingandrapidadvancement of search engine technology. The web has never been more transparent or cluttered – and how you react to the online travel search revolution web will be vital in continuing to grow your online visibility and bottom line.• Analyzeandunderstandthecurrentstateofthesearch

landscape, which are the most popular and relevant sites for online search across the APAC region?

• Thewayyourcustomerinteractswiththewebischanging–Understandhowtheyinteractwiththeweb,what tools are now at their disposal and how do they behave online?

• Personalizedsearchresultmechanisms-DiscoverhowthiscandirectlyaffectyourSEOrating

• Howisthesocialsearchrevolutionprogressingandhow can you position your website and products to capitalize?

• Whatnewanalyticaltools,technologiesandbenchmarksareavailabletomeasureandrefineyouronline exposure

• What’snextintheevolutionofonlinesearch-Howwill developments in web 3.0 enable you to effectively reach, engage, influence and sell to the next generation of online travellers?

SajithSivanandanHeadofTravel&RetailSEA,Google AmitSaberwal,SVP,Makemytrip.comMarkInkster,ManagingDirector,OnlineServices,SEAsia,Microsoft & Bing TravelDenisePeng,EVPBusinessDevelopment,QunarStevenPang,Chairman,Youbibi.com

NetworkiNg LuNCh

Leverage Mobile technology to engage with a virtually Unlimited online AudienceThesmartphonemarketisexpectedtosurge30%by2013to1.6billionusers,makingMobiletheidealchannel for businesses to engage, inspire and sell to huge audiences across multiple consumer touch points. Travel decisionsandrelationshipscanbemadeorbrokenwithmobile and the opportunity for growth is truly enormous – Are you ready?• Whatpossibilitiesdomobiledevicesofferover

traditional channels and touch points?• Learnnewbestpracticesforengaging,retainingand

seducing a vast and growing customer base with mobile• Harnessmobilefor‘customerrecovery’andboost

ancillaryrevenueswithhighlypersonalizedmobileofferings

• Understandhowgreatmobilewebsites&functionalappscankeepcustomershappyandkeepthemyours

• HowtointegrateMobilewithyourexistingmarketingand customer strategy

• Capitalizeontheexplosionoflocationbasedmobileservices and popular travel apps

• Driverealengagement,revenueandlongtermbrandloyalty by delivering unprecedented mobile experiences and exceptional customer service

BrettHenry,VicePresidentMarketing, Abacus International & SabreChristian Cadeo, Head of Brand Advertising, APAC, AdMob (Google Inc)AndyEllwood,DirectorofBusinessDevelopment, Gowalla Inc

NetworkiNg Coffee Break

Page 5: Eyefor Travel Tds Asia 2011

Distribution Agenda

Reserve Your Place before February 4th to claim the Super Early Bird $300 Discount!

Revenue Management Agenda

dAY 1 MAY 18thPlenary Presentation – stay Ahead of the evolution of Revenue ManagementSherriKimesrevealsthemostimportantchanges,trends,andinnovativeRMpracticesthatwillre-definethefutureof hospitality revenue management in years to come. This seminal international study of more than 500 RM professionals will focus on the changing role of Revenue Mangers, new metrics for measuring success and forecast future trends & technologies that will positively and profitably enhance your business in 2011 and beyond.

Revenue Management 3.0 debateThis is your chance to get the answers you need to drive your businessforwardfromanawe-inspiringpanelofRMthoughtleaders including:JeannetteHo,VPRevenueManagement&Distribution,Fairmont Raffles Hotels InternationalBen George, VP of RM, APAC, Hilton WorldwideMaunikThacker,VPRevenueOptimization, The Marina Bay Sands SherriKimes-STBDistinguishedProfessorofAsianHospitality Management, Cornell-nanyang Institute of Hospitality Management

NetworkiNg LuNCh Break

take the Power Back! strike the Most Profitable Balance between direct and 3rd Party inventoryThe resurgence of consumer demand and spending mean thathoteliersmustonceagainre-thinktheirRMstrategyandOTAcontracts!Discoverhowtosettheoptimalbalancewhichensuresmaximumexposureandtop-linerevenuestobolsteryourmarketshareandprofitmargins.• Whatnewtermsandconditionsshouldhoteliersdemand

fromthe‘BigBadWolves’?• Howdoesthisdynamicchangeformedium-to-small

hoteliers and do the same rules apply? • Profitfromrateobscurityandmastertheartofdynamic

pricing• Todiscountortonotdiscount?Dotheshorttermbenefits

outweigh profit and brand erosion?• Understandthebenefitsforcoalitionbetweenindependent

hotels-Isthereacaseforcartel-stylepricinganddistribution?

• AnalyseandclearlyattributeRevParandGOPPARtothirdparty partnerships – What is the optimal blend in the new economic reality?

• Achieveawin-win,mutuallybeneficiallong-termrelationship with third parties

RomanKesseli,Director,MarketManagement,Expedia

GregAlbertini,RegionalVPRevenueStrategy,APAC, Marriott InternationalPuneetMahindroo,CorporateDirectorofRM&GlobalDistribution,Taj Hotels & ResortsChristineZhang,ManagingDirectorAPAC, Hotel Reservation Service (China)

NetworkiNg Coffee Break

discover Profitable RM technologies to suit every Business and BudgetInnovations in data management and RM systems continue totransformtheRMdisciplineandrevolutionizetheroleoftoday’srevenuemanager.Sohowcanyoucontinuetoinnovateandseizenewopportunitiesonalimitedbudget?• Findtherightsolutiontofityourparticularbusinessneeds,

goals and customer base – What are the costs, steps and benefits involved?

• Adoptamorecost-effectiveincrementalRMapproachbygradually fusing new technologies and capabilities with your existing systems

• Analyzethemostmeaningfulmetrics,KPI’sandanalyticaltools to measure the success of your RM strategies

• LeadershipInRevenueManagement-Howtosuccessfullyinfluenceandsellyourideastokeystakeholders

• Cultivate,trainandretaintalentedrevenuemanagers• LearnhowtheroleofRevenueManagerissetto

change over the next years as technologies, customers, competitors and economic conditions continue to change

JohnPoon,RegionalDirector, Easy Revenue Management Solutions LtdJonathanLow,RegionalDirector, PowerUp Hospitality SuccessGrahameTate,ManagingDirectorAPAC, IDeaS, A SAS Company

NetworkiNg DriNks Party

dAY 2 MAY 19thGain an in-depth Understanding of Customer Centricity and how it Affects RM strategyIntegrate CRM, Predictive Analytics technology and RM to Win theUltimateCommercialReward• Takeadvantageofpredictiveanalyticsandadvanced

behavioraleconomicstoestablisha1-to-1alliancewithhigh lifetime value customers

• Whattools,channelsandtechnologiesareatRevenueManager’sdisposaltodevelopcloser,longerandmoreprofitable relationships?

• Innovateanddifferentiatewithintelligentdatamanagementtechniques

• Usebehaviouraltargeting,advancedsegmentationandthelifetime consumer worth cycle to deliver highly relevant, timelyandtrulypersonalizedcommunicationsforeachconsumer set

• ChoreographsynergisticRM,MarketingandCRMinitiativestodevelop‘marketsofone’,unparalleledcustomerengagement and love for your brand

StevePinchuk,Founder&CEO, Profit Optimization StrategiesKathrinArtaker,SeniorManagerRevenueManagementSystems&Training,Starwood Hotels and ResortsDuncanBramwell,MD,Revenue Performance

NetworkiNg LuNCh

discover Cutting-edge Gaming RM strategiesSession Moderated byBonnieSpalding,VPBusinessConsulting, The Rainmaker GroupThe gaming and casino sector has long been at the frontier of bleeding-edgepricingtacticstoreapthemaximumrewardsacross the full spectrum of customers. Hear the secrets of RMsuccessfromthepioneersofnext-generationRevenueManagement – What lessons can you learn to enhance your existing strategies?• Understandwhatreallyinfluencescustomerdecision-

makingandloyalty:Howcanyouengagethemasafriendandastrategiclong-termallyratherthanatransactionaltarget?

• Accuratelypredictconsumerlifecycles-Anticipatewhatwillthey want, when will they want it and at what price level

• Learnwhentoup-sellorcross-selltherightancillaryproductstotherightcustomerstoboostyourtop-linerevenues and total value proposition

• Discoverthegoldenrulestoavoid‘turningoff’customers:What recovery strategies can be employed to regain trust and reinforce loyalty?

DonnyLau,DirectorofRevenueManagement&HotelOperations, MGM MacauSpeakerTBC,City of Dreams MacauMaunikThacker,VPRevenueOptimization, The Marina Bay Sands

NetworkiNg Coffee

Capitalize on Ancillary Profits and total Revenue ManagementUnderstandhowtoshiftthefocusfromroomsandseatsontounbundling, merchandising and ancillary charges• MaximisetherevenuefromancillarychargeslikeF&B,Spa,

non-hotelguestengagement,meetingroomspace,andparking

• F&B,SpaandMICERM:Howhasthegamechangedandhow can you adapt your Total RM strategy to reap the maximum rewards?

• Hearinnovativeideasonmaximizingreturnonemptyrooms, seats, cars and cruises

ShaileshPallipuram,DirectorRMSEA,IHGJurgen Ortelee, VP Revenue Performance, Pan Pacific Hotels GroupHelenHao,RegionalDirectorofRM,China, Starwood Hotels & ResortsBrijChachra,Director,Revenue Management India, Middle East & Africa, Preferred Hotel Group

Best Practice Marketing strategies to Grow Your Brand & steal Market shareDespitethetremendousgrowthofsocialmedia,tripplanningwebsites and 3rd party distributors, your travel website remainsthemostcost-effectivechanneltoselltravelandpromotelongtermbrandloyalty.Discoverthelatestdigitaltoolsandtechniquestomaximizedirecttraffic,increasebrandvisibilityandconvertelusivelookersintoloyalbookers• Gainvaluableinsightsintothemoderntravelconsumer

andadaptyourmarketingstrategytoremainrelevantandcompetitive

• Re-evaluateSEO&SEMvsthepowerofthebrand.Makeyourmarketingworkharderandsmartertoyieldthehighestlevelofsales for the lowest cost

• DiscoverthelatestinsophisticatedanalyticstoprovetangibleROIforeverymarketingdollaryouspend

• Drivetraffictoyourcheapestpointofsale-Understandhowtoadaptyouronlinemarketingstrategytomaximizedirectbookingsonyourwebsite

• Isofflinemarketingdeadinthewater?Howaretraditionalandofflineagenciesclawingbackmarketshare?

• Optimizeonlinecontent,drivesaleswithpartnershipsandcreatetheperfecttravelbookingwebsite-Hearindustrysuccess stories from the most popular brands in travel

VikasGulati,VP,Marketing&BusinessDevelopment,SpriceSameerPoonja,GroupDirectorE-Commerce, Exotissimo Travel GroupEdwardZheng,MD,China Travel ServiceMariaTaylor,VicePresidentLoyalty&DirectSales, Accor Asia Pacific(panelonly)

Page 6: Eyefor Travel Tds Asia 2011

v

EyeforTravel has negotiated heavily discounted room rates at the Downtown Marriott See www.eyefortravel.com/tdsasia for more details

3 eAsY WAYs to ReGisteR RiGht noW!

onLine

eMAiL

Phone

secure & simple registration online at www.eyefortravel.com/tdsasia

[email protected] Just email us your details and pass type – we’ll do the rest!

Call our head of sales, sinead on 00 44 207 375 7228

NO RISK REGISTRATIONWe understand that your plans change. You can cancel and claim a FULL refund right up until May 6th 2011.

Discounted Rates for Travel Companies*

*These rates apply to companies that sell travel products, or provide a direct

B2C service to travel consumers

Super Early Bird Rate

SAVE $315 Register by Feb 4, 2011

Early Bird Rate

Save $105Register by

Mar 12 2011

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After Mar 12 2011

Gold Pass $1,785 $1,995 $2,100

Silver Pass $1,045 $1,255 $1,360

Bronze Pass $835 $1,045 $1,150

Standard Rates* *These rates apply to any company

that does nOT sell travel products, or provide a direct B2C service to travel

customers

Super Early Bird Rate

SAVE $315 Register by Feb 4, 2011

Early Bird Rate

Save $105Register by

Mar 12 2011

Normal Price

After Mar 12 2011

Gold Pass $1,885 $2,095 $2,200

Silver Pass $1,145 $1,355 $1,460

Bronze Pass $935 $1,145 $1,250

GoLd PAss siLveR PAss BRonze PAss Full access to 2 day conference, including lunches,

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Extensive networking opportunities - Get in touch with the leaders in online travel with access to all event attendees for 1 year via the EyeforTravel online networking service.

Purchase a Gold conference pass and gain access to EyeforTravel’s newly launched ‘Knowledge

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Over 1000 pieces of unique content that can only be found via the EyeforTravel Knowledge Box.

Purchase the Gold Pass in conjunction with this event and SAVE $300 on the full Knowledge Box subscription!

May 18-19, 2011 The Marriott Downtown, Singapore

Travel Distribution SummitAsia 2011

Register before Feb 4th

save $300!

these interactive seminars will provide the busy travel executive with personalized advice and practical know-how from industry leaders such as hednA and Google.

these practical seminars provide the perfect compliment to 2 days of intensive learning and are designed to give

you actionable best practice strategies to take hoem and implement.

For more details check out the official event website: www.eyefortravel.com/tdsasia

Complimentary Practical Workshops