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Eyeblaster Case Study Orange In Banner Sales
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Transcript of Eyeblaster Case Study Orange In Banner Sales
The ObjectiveOrange, one of the world’s leading tele-
communication brands, launched a campaign to
entice trend-savvy potential customers to subscribe
to their network. The marketing approach was to
create an exclusive offer to MSN viewers, which
included the visually captivating LG Shine handset
as well as an attractive price point for those joining
within the time limit.
The ExecutionRather than adopt the traditional approach of
creating a mini-site for such a campaign and tempting
viewers to click through, MSN Netherlands and Eyeblaster developed an
engaging consumer experience inside the banner. After personalizing
the handset colors in the banner, the user seamlessly entered into the
buying process. Step by step instructions let the user complete the
entire transaction within the expanded banner. Using Eyeblaster Data
Capture, the campaign collected the full range of fields required to open a
new mobile contract. This included personal attributes such as address,
passport or ID card number as well as bank account details.
The ResultsThe campaign was co-branded with MSN, which helped to offer
assurance to the interested consumer. Combined with the
incentive of a free handset, it was enough to inspire confidence
of 500 consumers who went on to give 20 fields of personal
details within the advert! This level of success was well-beyond the
expectations of the advertiser, but it goes to prove the openness of
consumers today – and the advantage of bringing full conversions into
the banner.
500 mobile contracts sold directly in bannerDirect response conversions a testament to consumer acceptance of data capture
© 2009 Eyeblaster Inc. All rights reserved l www.eyeblaster.com l Email: [email protected] l 646.202.1320 (US) or +44 (0) 20 7831 9410 (UK)
Campaign Highlights
• 5 mm impressions
• 500 buys from the banner
• 20 fields in the banner including bank account and id number required
Campaign DetailsAdvertiser: OrangePublisher: MSNAd Format: Expandable BannerInteractive Feature: Data Capture