Exxon Mobil Presentation
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Transcript of Exxon Mobil Presentation
Exxon MobilA Strategic Analysis by Jamin Echols
Terms to Know
Downstream: The refinement of petroleum
crude oil and raw natural gas into other
products and distributing and marketing these
products.
Upstream: is the exploration for potentially
untapped areas of oil and gas.
Vision and Mission
Exxon Mobil Corporation is committed to being
the world’s premier petroleum and
petrochemical company. To that end, we must
continuously achieve superior financial and
operating results while simultaneously adhering
to high ethical standards.
Revised Vision and MissionVision: Exxon Mobil strives to be the best petroleum and
petrochemical company.
Mission: Exxon Mobil commits to being the best petroleum and
petrochemical company in the industry for all who use their
products around the world; by using the latest in technology and
the best researchers and human capital, the company will do
what is best for both it’s stakeholders and the people in the
communities it works in. Because this is our world too.
Internal Assessment
Strengths:
● Strong market position
● Strong research and development
capabilities
● Diversified geographic revenue
stream
Weaknesses:
● Litigations and contingencies
● Declining financial performance
External Assessment
Opportunities:
● Rising global energy demand
● Addition of new oil and gas projects
● Growing chemical demand in Asia
● Increasing demand of LNG globally
Threats:
● Environmental regulations
● Economic conditions
● Challenging Downstream industry
environment
TOWS MatrixExternal Opportunities
1) Rising global energy demand
2) Growing chemical demand in Asia
3) Increasing demand of LNG globally
4) Addition of new oil and gas projects
External Threats
1) Environmental regulations
2) Economic conditions
3) Challenging Downstream industry environment
Internal Strengths
1) Strong market position
2) Strong research and development capabilities
3) Diversified geographic revenue stream
SO: Using their strong market position they can take
hold of all the increasing demand in emerging and
existing markets. As well as build their diversified
revenue stream even more with these emerging
demands.
Using their strong research and development
capabilities they can create new methods to take
advantage of the new oil and gas products as well as
develop sustainable projects.
ST: Using their diversified revenue stream they can
whether a volatile market and stay profitable despite
price changes in the industry. In regards to the
downstream industry environment, there is a lack of
demand in this portion of the industry however, by
liquidating their less profitable assets could allow for
the assets to be reallocated into the rest of their broad
geographical portfolio.
Internal Weaknesses
1) Litigations and contingencies
2) Declining financial performance
WO: By turning around the way they do business in
emerging markets they can rebuild their image that was
damaged in the litigations and contingencies, and also
by developing these markets they could turn around the
decline of financial performance.
WT: By pulling out their presence in the countries that
have a tattered image, and moving to a country with
fewer government regulation they could avoid most of
their weaknesses and threats.
BCG Matrix
Conclusion
Product Development
&
Market Development