Extremely Useful & Powerful Excel Tips for Digital Marketers

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Smx West 2014 Session #Smx #34C - Extreme Excel Excellencepresentation Extremely Useful & Powerful Excel Tips For Digital Marketers By John Gagnon @Jmgagnon Of Bing Ads - Microsoft

Transcript of Extremely Useful & Powerful Excel Tips for Digital Marketers

  • 1. Extremely Useful & Powerful Excel Tips for Digital Marketers John Gagnon, Bing Ads Evangelist @JmGagnon

2. Takeaways 1. 2. 3. Save time. Get more insights. Impress co-workers. @JmGagnon 3. Bing Ads Evangelist I listen, speak and blog Online Marketing Manager Former Googler I teach Excel techniques to digital marketers because these data management tools make it easier to make smarter digital marketing decisions. ExcelSearch @JmGagnon 4. Excel charting on steroids @JmGagnon 5. Microsoft Confidential 2 areas of Excel awesomeness Productivity General Excel wizardry using keyboard shortcuts, tips, and mouse tricks save you time and impress co-workers. Power More insight. Handle big data in Excel and uncover new insights with beautiful visualizations. @JmGagnon 6. Productivity Save time. Impress co-workers. 5 shortcuts for digital marketers Microsoft Confidential 7. Productivity $ = SHIFT + 4 + = SHIFT + =% = SHIFT + 5 01 @JmGagnon 8. Actually remember shortcuts Productivity 01 @JmGagnon 9. CTRL + SHIFT.What? Logic number formatting Productivity 01 1. 2. 3. $ = SHIFT + 4 CTRL + $ = Format as currency So: CTRL + SHIFT + 4 @JmGagnon 10. Logic number formatting Productivity 01 @JmGagnon 11. SUM( ) Productivity 02 @JmGagnon 12. Simple shortcut for SUM( ) ALT + = Productivity 02 @JmGagnon 13. Format Painter Productivity 03 @JmGagnon 14. Quick and easy formatting: double-click format painter Productivity 03 Microsoft Confidential @JmGagnon 15. Day of week or month? Productivity 05 @JmGagnon 16. Turn: 10/1/2012 Into: Monday Productivity 05 @JmGagnon 17. TEXT( ) converts dates nicely =TEXT( , ) Productivity 05 this value 10/1/2012 Formatted this way m mmmm dddd mmmm-dd 10 October Monday October-01 =TEXT( )10/1/2012 dddd Monday @JmGagnon 18. Convert 10/1/2012 to: "Monday" or "Oct-01" Productivity 05 @JmGagnon 19. CPA = #DIV/0! Productivity 07 @JmGagnon 20. No more #DIV/0! errors in Pivot Tables Productivity 07 @JmGagnon 21. Power More insight. Handle big data in Excel and uncover new insights with beautiful visualizations. 2 big data add-ins for digital marketers Microsoft Confidential 22. @JmGagnon 1,048,576 Maximum # of Rows in Excel 23. Demo Pivot Tables on steroids Power 01 @JmGagnon 24. 10.4M? Maximum number of cells in Excel? Microsoft Confidential @JmGagnon 25. Microsoft Confidential Millions of Millions Stars Microsoft Research Excel 26. Excel charting on steroids Power 01 @JmGagnon 27. Back-to-School Visualization Texas Great Lakes New York Arkansas @JmGagnon 28. Demo Bing Maps + Excel charting on steroids Power 02 29. Takeaways 1. 2. 3. Save time with keyboard shortcuts and mouse tricks Get more insights you couldnt get before Impress your co-workers with PowerMap and PowerPivot Microsoft Confidential @JmGagnon 30. If you've made it this far, here is a reward: 100 Excel tips to dive into from one of my favorite Excel resources. And for your reference, here are a few blogs and Twitter feeds from Excel experts to keep track of: Chandoo on Twitter @r1c1 or at his great website Chandoo.org Rob Collie on Twitter @PowerPivotPro Bill Jelen, "Mr. Excel," on Twitter or his website Tom Urtis on Twitter @TomUrtis Heiko Heimrath on Twitter @exceltricks Great Resources for Excel Tips @JmGagnon 31. Have fun! Slides available on SMX Website @jmgagnon