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Extreme Makeover: Web Edition Optimizing the online experience Susan Price MCA-I 2007 Slide 2 Intros User Goals Business Goals Slide 3 Our Brave Subjects Slide 4 Agenda Ground rules Makeover Process Before Pictures Makeover Opportunities After Pictures Q&A Slide 5 Makeover Process Analyze Goals Audiences Tasks Competitors Design Information architecture Wireframes Visual design Build Code Test Release Maintain Publicize Gather feedback Refresh and improve Slide 6 Goals Be found Get more business Get the right kind of business Educate clients and set expectations Support sales efforts Support operations/projects Support the brand Slide 7 Audiences Communications manager PR or agency project manager Human resources manager Special events coordinator Freelancers and peers Press Vendors, bankers Slide 8 Find your business Find contact info Find location Qualify you as a vendor Learn about you and your offerings Use your site to refer you to others Tasks Slide 9 Competitors Slide 10 Competitor Atlanta Slide 11 Slide 12 Slide 13 Slide 14 Subject #1 http://on-lineproductions.com Slide 15 On-line productions main Slide 16 Opportunities Slide 17 Google results for Atlanta Video Slide 18 Page Title Opportunities Slide 19 The Makeover Slide 20 Homepage: Answer the Users Questions Did I land in the right place? Are these people legit? Do they sell what I need? Are they a good match for me? How do I get in touch with them? Slide 21 Page Flow Diagram Entry Points Demo Reel GoogleGoogle LocalYellow PagesAdsEmail SigsReferrers Services Home Testimonials Contact Us End Points Schedule a Free ConsultationProject WorksheetMapContact Form Desired Flow Slide 22 Site Map On-Line Productions Home Privacy Policy Legal Stuff Site Map About O-LPContact Us O-LP feature Sample #1 Sample #2 Sample #3 Sample #4 Sample #5 ProductionLocation Jobs Post ProductionResume/Creds Testimonials Awards Services Philosophy Equipment Request a Demo DVD Clients Package #1 Package #2 Project Worksheet Demo Reel Slide 23 OLP wireframe logo Atlantas [Best] Full-Service Professional Video Production and Editing. Happy quack to give sense of your brand (personality and approach) to set expectations and prequalify clients. Serving Atlanta and the U.S. since 1987: Location shooting Corporate, broadcast and cable shoots Veteran 1-3 person camera crews for HD, BETACAM or DV Editing masters for broadcast, cable, corporate and internet display State of the art AVID Adrenaline digital editing facility Demo Reel About UsContact Us Love of Craft Sample #2 Sample #3 Sample #4 Sample #5 Use our Video Project Worksheet and get a FREE Consultation on your video project Sample #1 Now Playing ServicesEquipment Pic of Worksheet Request a Demo DVD ClientsDemo Reel Global: Home [Demo Reel] | About Us | Services | Equipment | Get Started | Contact Us | (404) 634-5572 Global Footer nav: Work With Us | Privacy Policy | Legal Stuff | Site Map Best video producers ever. -Happy Client, FatCorp Sample Title (2:26 | 3 MB) This training video for FatCorp required a veteran 3-shooter crew dodging construction crews in a fast-paced, thrilling location. Live tigers presented an additional challenge. New Media Experts: Streaming media YouTube, QuickTime, RealPlayer clips Video or audio Podcasts Netcasting Wide screen friendly video Sample #1 Slide 24 OLP Contact Form Thanks for your interest in On-Line Productions. Use our worksheet to get a FREE consultation from our experts.worksheet Name_____________________________________ Address _____________________________________ Address 2_____________________________________ City_____________________________________ State ______Zip _________ E-mail_____________________________________ Preferred contact: (o) Phone (o) E-mail Comments _____________________________________________________________ _______________________________________________________________________ On-Line Productions sales@on-lineproductions.com sales@on-lineproductions.com Suite 201820 Executive Park West Atlanta, GA 30329 Phone: (404) 634-5572 Fax: (404) 325-4608 Pager: (404) 225-3632 Submit logo About UsContact UsServicesEquipmentClientsDemo Reel Global: Home [Demo Reel] | About Us | Services | Equipment | Get Started | Contact Us | (404) 634-5572 Global Footer nav: Work With Us | Privacy Policy | Legal Stuff | Site Map Slide 25 Subject #2 http://www.rucinskireetz.com Slide 26 Slide 27 Opportunities Slide 28 Game: Find the Video Firm Slide 29 Google results for Wisconsin Video Slide 30 The Makeover Slide 31 Game: Find the video firm Slide 32 Slide 33 RR: Branding Deliverables Slide 34 Resources Web Design Checklist http://www.sdcity.edu/WebGuidelines/pdf/design-checklist.PDF Jared Spools UIETips eNews http://www.uie.com/ Jakob Nielsens Alertbox http://www.nngroup.com/reports/newsletters/ Search Engine Watch http://searchenginewatch.com/showPage.html?page=webmasters Slide 35 MediaRich: Expert Interaction Designs Visit us at http://mediarich.net