1

Eysins, Switzerland, 2018 April 25th

• Global Blue continues the expansion of its European lounge network, with the opening of three new lounges in Munich, Paris and London

• Designed to enhance the Tax Free Shopping journey for VIP Globe Shoppers, the lounges provide the opportunity to relax, refresh and refund in a luxurious environment with a premium service

• The Global Blue lounges offer a unique way for merchants to connect with high-value Globe Shoppers while they are at destination, via tailor-made and measurable multi-channel advertising

Global Blue is extending its lounge network by opening three new locations in Munich, Paris and London. The new lounges complement those in Milan, Rome, Venice and Madrid.

Opening ahead of the peak Summer shopping season The three new lounges will open across Europe from Spring to Summer and include:

o Munich: Opened on April 12th 2018, the Munich lounge is located close to the historical townhall and governmental landmarks, in a premier location on Maximilianstraße. The lounge will be open six days a week from 11am to 9pm.

o Paris: The Parisian lounge will open in June 2018, in the iconic rue Cambon. At only 500 meters from the luxury stores of Place Vendôme and at the junction of the famous shopping street Rue Saint-Honoré, this Parisian-style apartment will be open 6 days a week, from 10am to 7pm.

EXTENSION OF GLOBAL BLUE LOUNGES NETWORK IN EUROPE

2

o London: Opening its doors during Summer 2018, the London lounge is based in Mayfair, in Albermarle Street. It will be open from Monday to Saturday, from 10am to 7pm and on Sunday from 12pm to 6.30pm.

Providing a seamless Tax Free Shopping experience to VIP Globe Shoppers

Situated in the heart of each city’s luxury shopping district, the lounges are accessible only to VIP Globe Shoppers thanks to an invitation they personally receive from merchants in-store. As a true extension of the luxury shopping experience, each lounge offers a premium and personalised refund service enabling Globe Shoppers to optimise their time at the airport and removing the need to queue. Upon their arrival, Globe Shoppers are welcomed by hostesses and may enjoy a relaxing moment in a luxurious environment after their shopping spree. Globe Shoppers are also able to benefit from the service of a team of multilingual experts, complimentary Wi-Fi access and a dedicated shopping consultancy service, helping them to make the most out of shopping and event opportunities around the area. After this unique lounge experience, they can also take advantage from increased purchasing power if they decide to continue to shop after they have received their refund in the lounge.

A new way for brands to connect with VIP Globe Shoppers

Global Blue offers affiliated merchants and partners measurable and multi-channel marketing opportunities, which allow them to attract those VIP customers with high value transactions, when they are at destination and close to their local stores (transactions refunded in Global Blue lounges have a value 50% higher than the city average). These options include the sponsorship of a lounge room fully dedicated to a single brand, as well as standard media solutions such as video streaming, interactive digital screens and other product displays.

After targeting and connecting with VIP Globe Shoppers through these channels, affiliated merchants can measure the impact of their campaigns via Global Blue’s tracking system, which examines new leads, drive-to-store activations and conversions in-store.

3

Flavio Gatti, AVP Head of SHOP Digital Product & Commercial Development comments: “Following the success of our lounges in Milan, Rome, Venice and Madrid, Global Blue is committed to broaden its network of lounges further and bring their benefits to more key shopping cities. Global Blue’s lounge network offers unprecedented added-value for both our Globe Shoppers and merchant partners. Globe Shoppers are able to enjoy a first-class service and seamless Tax Free Shopping experience, while affiliated merchants benefit from offering a unique service to their VIP customers and an opportunity to connect with high value international customers while travelling and shopping tax free.”

- Ends –

MEDIA CONTACT

Raphaëlle Amaudric, Press Relations Manager + 33 6 23 73 94 51 — ramaudric@globalblue.com

ABOUT US

Global Blue invented the concept of Tax Free Shopping almost 40 years ago and is now the worldwide industry leader, enhancing the Globe Shopper experience and creating value for retailers and partners through a range of products and services:

• Global Blue’s Tax Free Shopping solutions allow thousands of retailers, including most of the world’s leading luxury, fast fashion and department store brands, to quickly and securely offer Globe Shoppers savings of up to 20% when shopping in 305,000 stores around the world.

• Global Blue’s Dynamic Currency Conversion solutions allow merchants or ATM operators in 123,000 point of sales around the world to offer foreign travellers a simple way to pay or withdraw money in their domestic currency

• Global Blue’s Intelligence & Marketing Services enable merchants to increase brand awareness and drive more international visitors in-store using data analytics and developing targeted marketing campaigns.

Between the April 2016 to March 2017 period, Global Blue powered 32 million Tax Free Shopping transactions and 21.4 million Dynamic Currency Conversion transactions worldwide. These totalled €20.5 billion worth of sales in-store. In addition, thanks to a large range of Intelligence insights, Global Blue helps merchants better understand Globe Shoppers’ spending habits and behaviours. From such unique tools, Global Blue has created a large range of multi-channel marketing products including digital services (14 million visits on our websites), a portfolio of printed and outdoor advertising products (3.2 million SHOP magazines and 4.4 million SHOP maps, a network of VIP lounges) supported by marketing services (in-house marketing agency and cultural trainings) to improve brand awareness.

Global Blue operates in 52 countries, employing 1,900 people worldwide.

4

For more information, visit http://www.globalblue.com/corporate/