Extending Your Brand's Reach - Wichita Metro Chamber Sunrise Scrambler
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Transcript of Extending Your Brand's Reach - Wichita Metro Chamber Sunrise Scrambler
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Extending Your Brand’s Reach
Wichita Metro Chamber Sunrise ScramblerNovember 20, 2013
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What’s in a brand?(And what isn’t, exactly.)
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A brand is more than…
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A brand is more than…
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A brand is more than…
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A brand is more than…
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A brand is more than…
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A brand starts with a promise.
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“A brand promise is the statement that you make to customers that identifies what they should expect for all interactions with your people, products, services and company.”
-Jean Wilcox, ABC’s of Branding
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A brand is built on consistent customer
experience.
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Operations | Technology
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Consistent Experience
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Consistent Experience
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Consistent Experience
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Consistent Experience
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Consistent Experience
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Consistent Experience
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Consistent Experience
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Consistent Experience
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Consistent Experience
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Consistent Experience
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Consistent Experience
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Consistent Experience
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Consistent Experience
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Sales & Customer Service
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Online | Digital | Social
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Media & Public Relations
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Direct Mail
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“Traditional” Advertising
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Brand Ambassadors
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A brand is largely defined by the
consumers of the brand.
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“A brand promise is the commitment to deliver made between that brand and its audience.”
-Mark Di Somma, Brand Strategy Insider
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Survey | Research | Listen
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Where do your customers
experience your brand?
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Audience
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Audience
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Audience
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Audience
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Audience
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Who are your customers and where
do they want to interact with your
brand?
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