Extending the Candidate Experience from Shoulder Tap to First Day

Director of Recruitment Intelligence and Innovation

Edward Dias

L’Oréal

Lisa Holden

Glassdoor

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Employer Communications Manager

David Pumpelly

Avature

Director of Talent Solutions


Candidate Experience from a Different Perspective

Agenda

Business & Brand Impact

Attract & Engage

Application

Interview & Feedback

Offer Management & Dispositioning

Onboarding


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Defining Candidate Experience


The Effect of Candidate Experience on Your Business and Brand

Brand Impact at L’Oréal


L’Oréal in Top 20 Most Diverse & Inclusive Organizations Globally


L’Oréal was recognized as one of the top 20 companies for diversity and inclusion, achieving a #19 ranking among over 5,000 companies evaluated worldwide by the new Thomson Reuters D&I index.

Top 100 Company 2016 Thomson Reuters Diversity & Inclusion Index

Business & Brand Impact


What Is an Employer Brand? Your Reputation


What Is an Employer Brand? Your Culture


CEOs and HR leaders now recognize that culture drives people’s behavior, innovation, and customer

service, and 82% of leaders believe company culture gives them a competitive advantage.

(source: Deloitte 2015 Human Capital Trends)

What Is an Employer Brand? Your Mission & Values


Mission & values should: •  Instill purpose •  Inform behavior •  Motivate through tough times

What Is an Employer Brand? Your People


Engage Brand Ambassadors: “When employees share content, it receives higher amplification rate than brand-shared content“

Candidate Experience through Attract and Engage

Attract & Engage


Answers to ‘Why’ People Stay Here

Financial Information

Answers to ‘Why’ People Want to Work Here

Employee Testimonials

Product / Services Information

Values 41.80%

36.60%

34.90%

30.80%

22.00%

23.70%

Source: TalentBoard 2015

What Candidates want to see on your Career Site:

Everyone Is Always Looking


Passive & Active Candidates - Channels


Active Passive

•  Social media •  SEO •  Referral campaigns •  Sourcing

•  Job search engine •  Job boards •  Google search •  Glassdoor •  LinkedIn •  Talking to friends

Attracting & Engaging Talent at L’Oréal


Candidates as Customers


of active job seekers are likely to apply to a job if the employer actively manages its employer brand (e.g. responds to reviews, updates their profile, shares updates on the culture and work environment).

69% Source: Glassdoor U.S. Site Survey, January 2016

Candidate Experience through Application

Application


Customized Application Processes at L’Oréal

Customized Application Processes at L’Oréal

Smart automation

Flexible processes


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Giving Candidates a Smooth Experience

Make your company an attractive place to work. Candidates want:


Applying to jobs quick and easy - applying through mobile.

Consistency in employer brand across your recruiting channels – via live recruiters, careers page, job boards, social recruitment channels, etc.

A fantastic apply experience - one-click apply through social profiles

Candidate Experience through Interview and Feedback

Interview and Feedback


Supporting Candidates at L’Oréal


Candidate Experience through Offer Management & Dispositioning

Managing Your Offers and Dispositions


Dispositioning at L’Oreal


TRANSPARENCY

Dispositioning at L’Oréal


Positive Dispositioning at L’Oréal


Career advice

Course suggestions

Insight on future potential fit

Positive Dispositioning


Be timely

Be compassionate

Be inquisitive

Be a recruiter

Build a relationship

Extending the Candidate Experience to First Day and Beyond - Onboarding

First Day & Beyond

First Day & Beyond

33% of new hires actively start looking for a new job

A poor onboarding process can lead to:

66% of organizations claimed a higher rate of successful integration of new hires into company culture

54% of organizations saw significant gains in employee engagement

With a well structured onboarding:

90% of new hires decide whether to stay at a company

-  For millennials, the %

is even higher

66% of new hires stay longer than 3 years

First Day & Beyond


A welcome email

from the hiring manager

Prescheduled training and orientation meetings

Meet the team and learn people's

faces before their first day

Information on what to wear, how to get to work, where to

buy lunch

An invitation to lunch with their

team

Learn about company values,

Goals and objectives

Onboarding Initiatives


Key Takeaways

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Understand global brand differences

Customize the application process

Tell your story

Take a long term view on talent

Questions?

Thank You!

Extending the Candidate Experience from Shoulder Tap to First Day

Recruiting & HR

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