(Extended version) Beyond hardcovers & paperbacks is evolution necessary? 1st Day Keynote at the...
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BEYOND HARDCOVERS & PAPERBACKS – IS EVOLUTION NECESSARY? Nelson Wee Director, Business Development, Apps & Content SingTel Multimedia Group Profile: http://www.linkedin.com/in/nelsonwee Twitter: @ nelsonwee Slideshare: http:// www.slideshare.net/nelsonwee Source: Straits Times
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Beyond Hardcovers & Paperbacks – Is Evolution Necessary? The adoption of eBooks is growing fast globally. The market landscape for content consumption has been transforming over the last couple of years with the advent of a myriad of mobile devices beyond the laptops and feature phones. With more options to access digital content (e.g. eBooks), today’s on-the-go consumers are starting to go beyond printed books and consuming books via multiple screens and devices. Today’s authors and content publishers are also starting to recognize the opportunities availed via mobile devices as ancillary channels to their target consumer segments.
Transcript of (Extended version) Beyond hardcovers & paperbacks is evolution necessary? 1st Day Keynote at the...
BEYOND HARDCOVERS & PAPERBACKS – IS EVOLUTION NECESSARY?
Nelson Wee
Director, Business Development, Apps & Content
SingTel Multimedia Group
Profile: http://www.linkedin.com/in/nelsonwee
Twitter: @nelsonwee
Slideshare: http://www.slideshare.net/nelsonwee
Source: Straits Times
Content consumption is changing
2Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Mobility is driving content reach & engagement
3Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Mobile as an Ancillary Channel
4Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Channels for Books are changing
5Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Key Trends in eBooks, online/mobile commerce
ConsumerConsumer Technology& Hardware
Technology& Hardware AccessAccesseBook
Format
eBookFormat
eBookstores
eBookstores
1. More are willing to buy online, mobile
2. Sharing reviews, comments, favourite phrase on social networks
1. Proliferation of tablets and smartphones
2. Tablet-PC-TV convergence
1. “Always On” Internet service (mobile, broadband)
2. Emergence of online education portals
3. Emergence of eBookstores – browser-based, client readers
1. eBook apps overtake games in Apps Store.
2. ePub format (static page turners) but evolving to multimedia
1. Google cloud eBookstore
2. Amazon
3. Apple
4. Kobo
5. skoob
6. Increased user-to-user collaboration
7. Facebook Books Fan Pages
8. Parents forums on kid’s education and books to read
9. Emergence of book clubs for reviews, social network
1. Breaking the book
2. Rapid growth in children’s rich media eBooks
3. Social/Layer reading
4. Transmedia production: EduGames, Video, AR (SoLoMo)
5. Comparison shopping
6. Channel conflicts (traditional versus online publishing)
7. Ads supported eBookstore or eBooks
8. eBook sharing /loans (Kindle)
ContentContent
CommerceCommerceCommunity
Portals
CommunityPortals
6Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Market Trends in Digital Publishing1. Digitization of books and textbooks
lead to ancillary offerings.
2. Proliferation & growth of tablets and smartphones, over PCs, laptops, netbooks.
3. Multi-functional devices are gaining popularity for reading.
4. Cloud consumption, virtualization & mobility are the lead emerging trends for 2011, e.g. Kindle Cloud Reader, Kobo cloud bookstore, skoob
5. Interactive learning – social media, rich media etc.
7Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
And now, for some Trivia …
• U.S will grow share of eBook over print sales to ~21% in 2015.
• UK will grow consumer eBook sales to US$286M in 2015.
• Asia Pacific eBook (consumer books) will be worth
US$2B in 2015.
8Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
more Trivia … …did you know? • 14% of U.S. e-reader owners use their device while watching TV
daily.
• 40% of U.S. tablet and smartphone owners use them while watching TV.
• U.S. students did most of the (e)reading in fixed locations: 47% of reading was at home, 25% at school, 17% on a bus and 11% in a coffee shop or office.
• 34% in BRIC markets versus 7% for mature-market countries prefer to read eBooks with phone or tablet rather than e-readers.
9Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
skoobSingapore’s Favourite eBookStore
• Local content (education books, study guides, children stories, local stories)
3• 1 eBook, can be shared up to 5 devices (PC, laptops, tablets, smartphones)
2• Up to 20% cheaper than physical books.
1
20%
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Welcome to the skoob!
skoob from your Android tablet or smartphoneskoob Website
skoob from your iPhone skoob from your iPad
11Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Publishers on Board (Highlights)check out http://www.skoob.com.sg for more!
International Local
& more …
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Popular Books in skoob (Highlights)for 56k more eBooks, check out http://www.skoob.com.sg for more!
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International Local
Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Working with Publishing Ecosystem Partners & YOU
Publishers
14Nelson Wee’s Profile | Twitter: @nelsonwee | http://www.slideshare.com/nelsonwee
Thank You
Nelson Wee
l: http://www.linkedin.com/in/nelsonwee
t: @nelsonwee
s: http://www.slideshare.net/nelsonwee
