Ext. Marketing Inc. Pitch Book
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Projects and Services 2011 Ext. Marketing Inc.
description
Ext. Marketing Inc.\'s Service Offerings 2011
Transcript of Ext. Marketing Inc. Pitch Book
Projects and Services 2011
Ext. Marketing Inc.
About Ext. Marketing
We are a full-service marketing firm focused on the
financial services sector:
Sector experience includes: banks, mutual fund and insurance
companies, investment dealers, discretionary money
management firms, and other financial institutions
Marketing experience includes: advisor-based, direct-to-client,
institutional, and high-net-worth marketing
“Make us an Ext. of your team.”
2 Confidential & Proprietary
Services
Marketing Strategy
Design
Research, Copy
Writing & Translation
Websites & Email
Campaigns
Social Media
Key Messaging &
Brand Development
Project Management
3 Confidential & Proprietary
Marketing & communications strategies
Includes:
-Development of key messages and positioning statements based on
target audiences
-Creation of key marketing materials (i.e., brochures, fact sheets, sales
tools, etc.)
-Webinars/podcasts
-Website development or re-organization
-Implementation of email campaign technology and flexible email
templates
4 Confidential & Proprietary
Rebranding strategies
Full company rebrands including key message development, logos, taglines, and supporting marketing materials (e.g.,
websites, case studies, brochures, office signage, etc.)
5 Confidential & Proprietary
Broker-based marketing programs
& campaigns
May include:
-Development of “theme”-based campaigns designed
to engage advisor audience
-Components may include:
-Advisor surveys/polls
-Advisor presentations (CE credit worthy)
-Client seminars & tools (presentation,
invitations, interactive tools, etc.)
-Case studies
-Email campaigns
-Advertisements
-Websites/microsites (with video)
6 Confidential & Proprietary
Product launches
-Development of materials to support launch of new products
-Design and copywriting of all materials including brochures, post-
cards, and websites
- Translation available
7 Confidential & Proprietary
Sales presentations
-Development of a wholesaler-to-advisor presentations
-Creation of supporting tools such as a best practices
guides, checklists, etc.
8 Confidential & Proprietary
Email campaigns
-Implementation of cost-effective, easy-to-use email campaign tools for client and/or advisor
communications
- Includes email template designs, tool configuration, and reporting
9 Confidential & Proprietary
Newsletters
Writing and design newsletters for clients in the insurance and financial services sectors covering all-possible
topics of interest
10 Confidential & Proprietary
Commentaries, fact sheets & MRFPs
Assistance with mundane, but mandatory, tasks like the development of Point of Sale Fund Facts sheets,
monthly/quarterly fact sheets, market commentaries and/or MRFPs
11 Confidential & Proprietary
Other materials
Creating (i.e., writing, editing, design, translation, print, etc.) cutting-edge product-positioning pieces that get
peoples’ attention and increase sales
12 Confidential & Proprietary
Contact us
Contact Ext. Marketing Inc. today to make us an
Extension of your team or to learn more at:
2 St. Clair Avenue East
Suite 1204
Toronto, ON, M4T 2T5
T: 416.925.1700
F: 416.924.6986
13 Confidential & Proprietary
