The Expo Frenzy

Our Eyes have always stumbled upon the all too familiar terms like:

• Educational Expo

• Job Fairs

The Impact Academy-Industry divide gets wider

• The academic world keeps getting cluttered with fence sitters resulting in:

• Diluted impression varsities

• Poor self cognizance of individuals

• Disproportionate Input-output ratio

• The industry faces recurrent challenge of:

• Skills retention

• Motivation

• Loosely aligned workforce

The Sorry Plight Why Current Practices of Job Fairs or Education Expos don’t yield desire results ?

• Education expos are primarily initiated, sponsored or spearheaded by Pakistani agencies for international studies only

• Only a select group of students tends to participate in the expos; that too in a mundane fashion

• The expected footfall on the stalls of agencies and universities is way less than expected counts and quality

• Job fairs are again either limited by host institution premises or narrow employers’ presence undermines its potential

• At the end of the day, the venture turns out to be sheer failure and ROI matrix portrays a depressive picture

The Solution3 key reasons which keep us distinct from Run of The Mill?

It’s not a skewed approach towards one coordinate (either students or industry or universities) of the picture rather an all encompassing diameter to cater all concerned stakeholders

It ensures maximum presence and participation of students owing to very interesting activities and festivities

A pre-event preps and hype building in association with partnering organizations and institutions with maximum engagement of students and academics

the BIG idea Meet the Edutainment Expo

Express Education and Career

Expo

Educational & Career Planning

(ECP)

Job Fair

(JF)

Venture Capitalist

Corner

(VCC)Fun & Frolic with Friends

(FFF)

Book Fair (BF)

the BIG idea

E d u c a t i o n a l & C a r e e r P l a n n i n g

Issues:

• Clichéd phrase

•Un/under employment

•The calibration or lack of it

•The disconnect of the two ‘Ds’

Turnarounds:

•Depicting institutes deliverables

•Academic ranking

•Industrial ranking

•Counseling sessions

•International perspectives

the BIG idea

J o b F a i r

Issues:

•‘Skill Hunt’ takes a back seat

•Resume drop box eclipses bins

•Market realities not depicted

Turnarounds:

•Aptitude tests

•EQ tests

•Presentations / Interviews

•OTSSA (on the spot skills assessment)

•Market/Industry trends

•Talks/FGDs on local and global placement challenges and opportunities

V e n t u r e C a p i t a l i s t C o r n e r

Issues:

• The best ideas by the future leaders never reached out to those who can harbor it

The concept:

•Tapping the innovative minds

•Showcasing multiple brainchild

•Money meets the minds

•National deliverables of local marriages

the BIG idea

Bringing them together T h e ‘SIA’ C o m b i n at i o n

Give Students the flavours of the offered programs and taste of the industries

Give Industry an ocean of skilled minds to choose from

Give Academia a broader and more vibrant platform to position themselves

Educational Expo Pavilion

Career Expo Pavilion

Books Pavilion

Students’ Project Pavilion

Cultural Activity Pavilion

One for All – All in One

• The academia will show case their deliverables to the would be managers of tomorrow who would then be better armed to make their choice!

Educational Expo Pavilion

(EEP)

• Life comes from colors and colors come from festivity. This end will show off multi cultural Pakistan and inject the soul in the occasion!

Cultural Activity

Pavilion (CAP)

• Innovation defies chronological age! The inventor meets the capitalist here! Lets put in our share in transforming Pakistan’s economy from agro to knowledge based!

Students’ Activity

Pavilion (SAP)

One for All – All in One

• The employment generators would have access to a wide array of aspirants full of zest to incept their professional beginnings while the first fliers will feel the industrial vibes!

Career Expo Pavilion

(CEP)

• Quality reading is instrumental for success. To quench the thirst of voracious readers and to stimulate the habit amongst others the event is enriched with stalls of leading book vendors from across Pakistan.

Books Pavilion

(BP)

Goodies of Educational Expo Pavilion (EEP)

Positioning Multiple Disciplines

• Medical

• Law

• Engineering

• ICT

• Business Management

• Commerce

• Marketing

• Fashion Designing

• Social Sciences

Professional Deliverables

• Domestic market scenario

• International market scenario

• Profession life span

• ROIs

• Geographical correlations

• Specific challenges & opportunities

University Positioning

• Best performing departments

• Centre of Excellence

• Frequency of faculty publications in academic journals of international repute

• Infrastructure

• Pupil ranking methodologies

• Researches

• Market absorption rate

International Outreach

• Consultants Profiling

• Authenticity checks

• Tips to avoid pitfalls

Goodies of Career Expo Pavilion (CEP)

Market trends

• Companies’ business model

• Critical analysis of products & services

• Sales performance & projection data

• Origin issues

Calibration

• Candidate’s aptitude & job’s requirements

• Instant mutual evaluation

• Corporate cultural assessments

• Key note speakers

Networking

• The young minds get a platform to get thick

• The headhunters get easier access to broader talent

Goodies of Students’ Activity Pavilion (SAP)

Projects

• Innovative ideas in action

• Sparks for startups

• Unexplored opportunities for companies

• Value additions to their products

Investors

• Knowledge based investment

• Exponential margins

• High virtues of mentoring

National Positioning

• Image based on intellectual properties

• Propagation of patent culture

• ‘Made in Pakistan’ branding

Goodies of Cultural Activity Pavilion (CAP)

Performing Arts

• Battle of Bands

• Drama Competition

• Singing Competition

• Group Dance Competition

• Comic Performances

Fashion Extravaganza

• Fashion Designing

• Modeling & Fashion Photography

• Bridal Competition

• Fashion Show

Visual Arts

• Graphic Designing

• Photography (Landscape)

• Painting

• Students’ Crafts & Sculptures

• Documentary/Short Films

Literary Competition

• Declamation Contests

• Ad Campaign Competition

Goodies of Books Pavilion (BP)

There are no better GOODIES than the books themselves!

Goodies for Sponsors

• Targeting an ocean of audience (150,000) of all shades and colours on one platform in three cities(Isl,Khi,Lhr)

• A large number of students of professional programmes translate into prospective customers

• A wide array of corporate presence means a very certain prospect of business expansion

• The participation of Universities comprising of academic and non academic staff constitutes a thick segment of stable and fixed income group

• The inclusion of investors makes a strong case for leap frog growth

Lets not forget to please our stomach!

The Food Corner will serve us

with the most sumptuous meal

available in town

Publicity Outreach Plan

Advertising campaign inclusive of print & Electronic campaign to grab public attention

City Branding with Banners , streamers , billboards, posters, flyers

Special packages on TV channel

Testimonials of celebrities which enlighten its significance

Event Website

Newspaper advertisements

SMS marketing

Internet marketing on all social websites to attract youth

Universities

Colleges

School Systems

Educational Consultants

Career Counselors

Research Institutes

Public Sector Institutes/Departments

Multinational and National Companies

Telecommunication

FMCG Sector

Services Sector

Sponsors

Brand Activation Opportunity BIG & IMPACTFUL

A three tiered brand activation opportunity will be available for sponsoring brands owners:

To ensure the participation of

students and youth, a massive

Campus Activation will be undertaken.

Two Brand Ambassadors (One

Male & One Female) will be

deputed on branded kiosks for

registration of students in various activities and pre-

qualifying rounds in each campus.

For hype building, a pre-launch campaign with city branding will be in place. Consisting

of teasers and soft launch appetizers, this pre-launch will include

all OOH means to reach out to maximum

target audience

The third tier of brand activation opportunity will

revolve around full throttled launch

campaign with city branding and

venue branding. It may include any

novel idea for maximum visibility and engagement

from the sponsoring brands.

Pak China Friendship CenterDate : 13th– 14th May 2015

Faletti’s HotelDate:29-30 July 2015

Karachi Expo CentreDate:13th-14th July 2015