Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds...
Transcript of Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds...
![Page 1: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/1.jpg)
Photo by Lefteris Heretakis (CC BY 2.0)Photo by: Lefteris Heretakis CC BY 2.0
Exposure To Transaction
![Page 2: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/2.jpg)
Photo by Lefteris Heretakis (CC BY 2.0)Photo by: Lefteris Heretakis CC BY 2.0
Exposure To Transaction
@groupofminds #amaconf
http://groupofminds.com
![Page 3: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/3.jpg)
What happens at a first experience?
@groupofminds #amaconf
![Page 4: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/4.jpg)
Exposure To Transaction
@groupofminds #amaconf
![Page 5: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/5.jpg)
Photo by Lefteris Heretakis (CC BY 2.0)Photo by: Lefteris Heretakis CC BY 2.0
Exposure To Rules
@groupofminds #amaconf
![Page 6: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/6.jpg)
Photo by Lefteris Heretakis (CC BY 2.0)Photo by: TopRank Marketing CC BY 2.0
Exposure To Others
@groupofminds #amaconf
![Page 7: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/7.jpg)
Photo by Lefteris Heretakis (CC BY 2.0)
Photo by: Li Jen Jian CC BY-NC-SA 2.0
Exposure To Logistics
@groupofminds #amaconf
![Page 8: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/8.jpg)
Photo by Lefteris Heretakis (CC BY 2.0)
Photo by: Ed Yourdon CC BY-NC-SA 2.0
First Impressions
@groupofminds #amaconf
![Page 9: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/9.jpg)
Photo by Lefteris Heretakis (CC BY 2.0)
Photo by: Ed Yourdon CC BY-NC-SA 2.0
Judge Quality/Value (Price)
@groupofminds #amaconf
![Page 10: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/10.jpg)
Photo by Lefteris Heretakis (CC BY 2.0)
Photo by: Ed Yourdon CC BY-NC-SA 2.0
Judge Quality/Value (Price)
@groupofminds #amaconf
![Page 11: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/11.jpg)
What happens at areturn experience?
@groupofminds #amaconf
![Page 12: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/12.jpg)
Photo by: David Reid CC BY-NC 2.0
Problem Avoidance
@groupofminds #amaconf
![Page 13: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/13.jpg)
Photo by Lefteris Heretakis (CC BY 2.0)
Photo by: Emo T CC BY-NC 2.0
Pleasure Seeking
@groupofminds #amaconf
![Page 14: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/14.jpg)
Photo by: Gaby1 CC By 2.0
Exploring
@groupofminds #amaconf
![Page 15: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/15.jpg)
What else happens at a return experience?
@groupofminds #amaconf
![Page 16: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/16.jpg)
Exercise: Take 2 minutes and write down any ways you might change how your current marketing outreach when speaking to a potential return attender, then discuss.
@groupofminds #amaconf
![Page 17: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/17.jpg)
Marketing Strategies
@groupofminds #amaconf
![Page 18: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/18.jpg)
Photo by Lefteris Heretakis (CC BY 2.0)Photo by:ken fager CC BY-NC-SA 2.0
Smooth Customer Experiences
@groupofminds #amaconf
![Page 19: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/19.jpg)
WORD
@groupofminds #amaconf
![Page 20: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/20.jpg)
Photo by: Topeka Library CC BY-NC-SA 2.0
Speak In Different Voice
(Click below for video)
@groupofminds #amaconf
![Page 21: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/21.jpg)
WORD
@groupofminds #amaconf
![Page 22: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/22.jpg)
Photo by Lefteris Heretakis (CC BY 2.0)
Photo by: Topeka Library CC BY-NC-SA 2.0
Personal Email Followup
@groupofminds #amaconf
![Page 23: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/23.jpg)
https://mailchimp.com/features/automation/
Drip Campaigns
@groupofminds #amaconf
![Page 24: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/24.jpg)
Photo by Lefteris Heretakis (CC BY 2.0)
Photo by: Topeka Library CC BY-NC-SA 2.0
Power Users As Guides
@groupofminds #amaconf
![Page 25: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/25.jpg)
Photo by: Serhio Magpie CC BY 2.0
Tiered Entry
@groupofminds #amaconf
![Page 26: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/26.jpg)
Photo by Lefteris Heretakis (CC BY 2.0)
Photo by: Topeka Library CC BY-NC-SA 2.0
Remarketing On Previous Sale
@groupofminds #amaconf
![Page 27: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/27.jpg)
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Loyalty Points
@groupofminds #amaconf
![Page 28: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/28.jpg)
Rules in CRM
@groupofminds #amaconf
![Page 29: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/29.jpg)
Photo by Lefteris Heretakis (CC BY 2.0)
Photo by: ransomtech CC BY-NC-SA 2.0
Feedback
@groupofminds #amaconf
![Page 30: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/30.jpg)
What return-experience tactics have you used?
@groupofminds #amaconf
![Page 31: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/31.jpg)
Open Discussion & Q&A
@groupofminds #amaconf
![Page 32: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/32.jpg)
Photo by Lefteris Heretakis (CC BY 2.0)Photo by: Lefteris Heretakis CC BY 2.0
Exposure To Transaction
@groupofminds #amaconf
http://groupofminds.com
Any questions?
Ron [email protected]://groupofminds.com
Thank you for attending.
![Page 33: Exposure To Transaction - AMA · 2019-09-30 · Photo by: Gaby1 CC By 2.0 Exploring @groupofminds #amaconf. What else happens at a return experience? @groupofminds #amaconf. Exercise:](https://reader033.fdocuments.net/reader033/viewer/2022050323/5f7cc88167e4063eca2c2152/html5/thumbnails/33.jpg)
Photo by Lefteris Heretakis (CC BY 2.0)Photo by: Lefteris Heretakis CC BY 2.0
Exposure To Transaction
@groupofminds #amaconf