Exposing the Web’s Biggest (Free) Billboard
-
Upload
micah-laaker -
Category
Technology
-
view
123 -
download
1
description
Transcript of Exposing the Web’s Biggest (Free) Billboard
![Page 1: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/1.jpg)
Exposing the Web’s Biggest (Free) BillboardMicah Laaker | Big (D)esign Conference2009.05.30
![Page 2: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/2.jpg)
•Who?• Director of User
Experience, Yahoo! Open Strategy (Y!OS)
• Work for 3rd-party Developers and Publishers
• APIs, Web Services, Applications, and RSS
COMMENTS: I’m Micah Laaker, Director of User Experience for Yahoo!’s Open Strategy, which basically means I lead a team of tremendously talented designers and prototypers on our efforts to support 3rd-party developers and publishers (a.k.a. people like you, who create interesting and innovative Web-connected products). Yahoo! offers over 40 services and APIs to the world, ranging from Data (think: content) to Services (think: Mail and Search). Last, but maybe most important of all, I’m from Omaha. You can ask anyone I work with back in the Bay Area; they hear it over and over again: I’m proud to be from Omaha, and love the creative spark here that kick-started what I’ve done to date.
![Page 3: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/3.jpg)
Agenda• Overview of Yahoo!’s reach
• Review open components
• Profile, Social Graph, Activity Stream, Open Canvases
• Updates sources and experiences
• How to leverage
![Page 4: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/4.jpg)
Total time spent online
13%
Total time spentat Yahoo!
COMMENTS: Of that usage, more than 10% of that time is spent on Yahoo.com pages and applications.
Yahoo! has audience.
![Page 5: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/5.jpg)
Yahoo! Home Page
300m
![Page 6: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/6.jpg)
Yahoo! Mail
300m
![Page 7: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/7.jpg)
Yahoo! Messenger
90m
![Page 8: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/8.jpg)
My Yahoo!
40m
![Page 9: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/9.jpg)
Y!OS• Open Canvases
• Activity streams
• Foundational elements:
• Profile
• Social Graph
![Page 10: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/10.jpg)
Profile
![Page 11: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/11.jpg)
1 Single Profile for the networkConsistent user reflection everywhere
![Page 12: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/12.jpg)
Social Graph
![Page 13: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/13.jpg)
Connections Graph2-way confirmed relationships
![Page 14: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/14.jpg)
Open Canvases
![Page 15: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/15.jpg)
SearchYahoo! SearchUse microformats to alter display
![Page 16: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/16.jpg)
Yahoo! MailApps can use Mail-specific features
![Page 17: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/17.jpg)
My Yahoo!
My Yahoo!Modules allow quick App dashboard with profile and social user data
![Page 18: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/18.jpg)
YAP
Cody I
Matt L
Yahoo! Canvas ViewFull-page App experience with rich interaction, profile, and social data
![Page 19: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/19.jpg)
COMMENTS: From Pipes, I began working on one of Yahoo!’s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our “Apps” as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercooler’s (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!.
Addicted to…Trivia, quizzes, and quotes about TV
![Page 20: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/20.jpg)
COMMENTS: From Pipes, I began working on one of Yahoo!’s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our “Apps” as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercooler’s (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!.
What’s Cookin’Find great dinner and drink pairings
![Page 21: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/21.jpg)
COMMENTS: From Pipes, I began working on one of Yahoo!’s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our “Apps” as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercooler’s (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!.
Mint.com Personal FinanceTrack your bank & investment accts.
![Page 22: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/22.jpg)
COMMENTS: From Pipes, I began working on one of Yahoo!’s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our “Apps” as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercooler’s (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!.
LexulousHead-to-head Scrabble game
![Page 23: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/23.jpg)
COMMENTS: From Pipes, I began working on one of Yahoo!’s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our “Apps” as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercooler’s (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!.
Gas Prices by GasBuddy.comFind the lowest prices for fuel
![Page 24: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/24.jpg)
COMMENTS: From Pipes, I began working on one of Yahoo!’s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our “Apps” as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercooler’s (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!.
Mafia WarsRaise and run your own Mafia
![Page 25: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/25.jpg)
COMMENTS: From Pipes, I began working on one of Yahoo!’s recent efforts. Our Application Platform allows anyone to take content and experiences from their product and launch them into a Yahoo! canvas. Think of our “Apps” as your site inside of Yahoo!... i.e. meeting your users where they already are. Users can add any apps they wish to places like My Yahoo!, where millions of users start (and end) each day. Here, for example, you can see one of Watercooler’s (a great company down the road from us in Mountain View) TV-themed Apps for Arrested Development both on its own full canvas page and as a widget on My Yahoo!.
Apps publish to UpdatesChoose which activities fire Updateswhich then drive others to your App
![Page 26: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/26.jpg)
Activity Stream
![Page 27: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/27.jpg)
![Page 28: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/28.jpg)
Where do Updates come from?
![Page 29: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/29.jpg)
Inputs• Network properties
• Services from around the Web
• 3rd-party Applications
• Open Applications
• OAuth Apps
![Page 30: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/30.jpg)
Yahoo! Services publishing Updates
events
![Page 31: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/31.jpg)
3rd-party products publishing Updates
events
![Page 32: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/32.jpg)
Easily link your Web accounts to Yahoo!
Updates
Link up off-network servicesAdd 21 services in one fell swoop
![Page 33: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/33.jpg)
MyBlogLog offers additional feedsmybloglog.com/buzz/e_profile_serv.php
![Page 34: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/34.jpg)
JS-Kit integration800k blogs allow Yahoo! sign-in and Updates publishing
![Page 35: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/35.jpg)
JS-Kit integration resultsCross-web comments shared with friends (and world)
![Page 36: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/36.jpg)
Blog Posts publish to UpdatesIncrease distribution of your content
![Page 37: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/37.jpg)
Blog Posts publish to UpdatesYou control icon, link, and language around your Updates posts
![Page 38: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/38.jpg)
Updates Everywhere
![Page 39: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/39.jpg)
Aggregate
![Page 40: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/40.jpg)
Front PageMost recent Updates from around Yahoo! and the Web
![Page 41: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/41.jpg)
Yahoo! MailConstant stream of friends’ Yahoo! and Web activity
![Page 42: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/42.jpg)
iGoogle gadgetSame content, different environment
![Page 43: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/43.jpg)
Contextual
![Page 44: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/44.jpg)
Yahoo! SportsSports-only filter of friends’ actions
![Page 45: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/45.jpg)
Yahoo! SportsAlso see what others are doing
![Page 46: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/46.jpg)
Yahoo! BuzzWhat content my friends find hot
![Page 47: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/47.jpg)
Yahoo! MusicFriend-filtered ratings/reviews
![Page 48: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/48.jpg)
WP sidebar3rd-party IntegrationUser-specific Updates easy to share
![Page 49: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/49.jpg)
Wrap it up, B.
![Page 50: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/50.jpg)
COMMENTS: Just as an example of how powerful this platform is for getting your content in front of Yahoo! users, this is an App I created with some others in our group in about 10 hours for our recent Hack Day (an event we throw quarterly to quickly try out ideas by building working prototypes within 24 hours). It takes what Apps my friends have installed, subtracts the Apps I’ve installed, and gives me back a recommendation for which Apps I should consider installing (as my friends are already active therein). 10 hours. That’s it... and most of that time was just spent on the CSS and layout. Instantly deployed and available to any Yahoo! user for installation.
Bringing it all togetherapps.yahoo.com/-octyip6g
![Page 51: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/51.jpg)
YQL (Yahoo! Query Language)Easy means to collect + filter Updates
![Page 52: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/52.jpg)
COMMENTS: Just as an example of how powerful this platform is for getting your content in front of Yahoo! users, this is an App I created with some others in our group in about 10 hours for our recent Hack Day (an event we throw quarterly to quickly try out ideas by building working prototypes within 24 hours). It takes what Apps my friends have installed, subtracts the Apps I’ve installed, and gives me back a recommendation for which Apps I should consider installing (as my friends are already active therein). 10 hours. That’s it... and most of that time was just spent on the CSS and layout. Instantly deployed and available to any Yahoo! user for installation.
Updates as Content MineExtract meaningful info from friends’ events to highlight relevant content
![Page 53: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/53.jpg)
Use Open Apps to Publish UpdateApp clicks result in events others can see, driving more traffic to your content
![Page 54: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/54.jpg)
COMMENTS: Just as an example of how powerful this platform is for getting your content in front of Yahoo! users, this is an App I created with some others in our group in about 10 hours for our recent Hack Day (an event we throw quarterly to quickly try out ideas by building working prototypes within 24 hours). It takes what Apps my friends have installed, subtracts the Apps I’ve installed, and gives me back a recommendation for which Apps I should consider installing (as my friends are already active therein). 10 hours. That’s it... and most of that time was just spent on the CSS and layout. Instantly deployed and available to any Yahoo! user for installation.
Common ComponentsOpen Apps leverage pre-built components like Sharing
![Page 55: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/55.jpg)
How to Leverage Yahoo!
![Page 56: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/56.jpg)
Lay the foundation
![Page 57: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/57.jpg)
Create/update your Profileprofiles.yahoo.com
![Page 58: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/58.jpg)
Add Connectionsprofiles.yahoo.com/contacts.php?p=1
![Page 59: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/59.jpg)
Add Outside Servicesprofiles.yahoo.com/share_more.php
![Page 60: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/60.jpg)
Add Applicationsapps.yahoo.com
![Page 61: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/61.jpg)
Download SDKs
![Page 62: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/62.jpg)
Mac OS X and iPhone integrationcoming very soon
![Page 63: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/63.jpg)
Grab our existing APIs/servicesdeveloper.yahoo.com/everything.html
![Page 64: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/64.jpg)
Build App(s)
![Page 65: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/65.jpg)
Build an Applicationdeveloper.yahoo.com/dashboard
![Page 66: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/66.jpg)
Open Application (on Yahoo!)developer.yahoo.com/yap
![Page 67: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/67.jpg)
OAuth Application (on your site)developer.yahoo.com/yap
![Page 68: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/68.jpg)
Benefits• Free
• Large, engaged, & diverse audience
• 1 point of engagement, with multiple endpoints
• Complementary, not contrary, to Web standards
![Page 69: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/69.jpg)
Summary• Lay the foundation profiles.yahoo.com
• Get the SDKs developer.yahoo.com/social
• Build an App developer.yahoo.com/yap
• Use YQL developer.yahoo.com/yql
• Publish to Yahoo! Updates developer.yahoo.com/updates
COMMENTS: To try out the different products I just shared, be sure to go to developer.yahoo.com. Specifically, be sure to try each of these (YUI, BOSS, YAP, YQL, and Updates) to use our latest and greatest products. By doing so, you’ll save yourself the need to learn (the hard way) the same lessons I learned before (about recreating services and reaching users where they’re already at). Instead, *you* can dive into building cool, innovative products that solve problems you want to tackle.
![Page 70: Exposing the Web’s Biggest (Free) Billboard](https://reader034.fdocuments.net/reader034/viewer/2022050905/54c82b2b4a7959f23d8b456f/html5/thumbnails/70.jpg)
In Conclusion• Learn more about the
Yahoo! Open Strategy: developer.yahoo.com/yos/
• Contact:Micah Laakerlaaker.com/[email protected]: @mlaaker