Export Strategy Workshop Survey Results · Survey Purpose 3 Export Strategy Workshop Results...

Key Topics2

Activation Strategy

Market Access & Logistics

Pricing Strategy

Market Entry Strategy

Markets/Categories of Opportunity

Why Export?1Business Barriers

To Export2 3

56

7Finance & Legal

8 Support Programs9

4

Survey Purpose 3

Export Strategy Workshop ResultsOrganic Industries of Australia

Organic Industries of Australia is developing an industry roadmap to improve therepresentation of Australia’s organic industry. Part of this is the delivery of a 5-yearexport strategy for the organic sector, including the recommendation of key activitiesand events.

This survey has been designed to assess the capabilities of Australian organicbusinesses. It also provides industry the opportunity to directly influence theactivities and events that will improve the sector’s export performance. The surveywill be completed during the delivery of the export strategy workshop on 12th ofFebruary 2019.

9 industry stakeholders answered 28 questions over a three-hour workshop. Basedon the survey responses and feedback received in the workshop, a survey will bedeveloped for wide distribution before the end of February.

4

Why Export?


What Is Your

Reason for

Exporting?

(Multiple answers allowed)

Question Two

22%

26%

26%

8%

9%

9%

Economies of Scale

Diversifying the market

Have already received an enquiry from an exportmarket

Better margins

Better opportunities in less mature organicmarkets

Counter-seasonal

Other

5

Barriers To Export


How Satisfied Are

You With Your

Current Domestic

Success and Its

Sustainability

Question Three

11%

45%

44%

Very Unsatisfied

Unsatisfied

Somewhat Unsatisfied

Somewhat Satisfied

Satisfied

Very Satisfied

6

Barriers To Export


Do You Have a

Clear Business

Plan That Includes

Export?

Question Four

45%

22%

33%

Yes

No

In the process of developing plan

7

Barriers To Export


How Confident

Are You In Your

Export Plan?

Note: This question was skipped if

’No’ was selected on Question Four

Question Five

17%

50%

33%

Not Very Confident

Somewhat Confident

Confident

Very Confident

8

Markets / Categories of Opportunity


How Many

Markets Are You

Currently

Exporting To?

Question Six

45%

22%

22%

11%

None

1 - 4 Markets

5 - 9 Markets

10+ Markets

9



Which Markets

Are You Currently

Exporting To?


’No’ was selected on Question Six

Question Seven

10



What Markets Are

You Looking To

Export To?

Question Eight

11



How Are You

Entering These

Export Markets?



Question Nine

16%

17%

17%17%

8%

25% Not Exporting

Australian Based Trader

Export Agent

E-Commerce Only

Direct-To-Retail

Distributor / Importer

Branch or Wholly Owned Subsidiary

Strategic Al liance / Partnership

Other

12



How Satisfied Are

You With Your

Market Research

Into Your Target

Market/s?

Question Ten

45%

44%

11%

Have not undertaken market research

Very Unsatisfied

Unsatisfied

Somewhat Satisfied

Satisfied

Very Satisfied

13

Pricing Strategy


Which Pricing Strategy

Have You Implemented

For Your Exported

Product/s?



Question Eleven

80%

20%

Bottom-Up

Top-Down

Both

None

14



How Deep Is Your

Understanding of

Export Contract

Terms, Including

Incoterms?

Question Twelve

11%

34%

33%

22%

Poor

Below Average

Average

Above Average

Excellent

15



How Aware Are

You Of The

Necessary Export

Documentation

Required?

Question Thirteen

78%

22%

Not Aware

Somewhat Aware

Aware

16

Activation Strategy


How Confident Are

You Of Your Logistic

Capabilities In

Meeting The

Demands of Value

Chain Partners?

Question Fourteen

33%

56%

11%

Not able to meet demand

Not very confident

Somewhat confident

Confident

Very Confident

17

Activation Strategy


How Confident Are

You In Your

Capacity To Service

An Export Market?

Question Fifteen

11%

45%

33%

11%

Not able to service an export market

Not very confident

Somewhat confident

Confident

Very Confident

18

Activation Strategy


Do You Have

Appropriate

Certifications To

Export To Your

Target Markets?

Question Sixteen

67%

11%

22%

Yes

No

In the process of obtaining certification

19

Activation Strategy


How Flexible Do You

Think Your Production

Capability Is To Do:

Short Runs, Create

New Packaging,

Smaller Formats, etc.?

Question Seventeen

45%

44%

11%

Not flexible at all

Very limited flexibi lity

Somewhat flexible

Flexible

Very flexible

20

Activation Strategy


How Confident

Are You With Your

Customer Value

Proposition?

Question Eighteen

67%

33%Have yet to formula customer value proposition

Not confident at all

Somewhat confident

Confident

Very confident

21

Activation Strategy


Do You Believe Your

Packaging and

Labels Reflect The

Quality of Your

Product/s?

Question Nineteen

33%

67%

No

Somewhat

Yes

22

Activation Strategy


How Suitable Do You

Think Your Promotional

Material Is For Your

Overseas Consumers?

Question Twenty

45%

33%

22%

Very Poor

Poor

OK

Good

Excellent

23

Activation Strategy


How Confident In Your

Digital Strategy (social

media, website, etc.)

Are You For Export

Purposes?

Question Twenty-One

45%

44%

11%

No Digital Strategy

Not Very Confident

Somewhat Confident

Confident

Very Confident

24

Finance & Legal


Rate Your Ability

To Finance

Exports

Question Twenty-Two

25

Finance & Legal


What Level of

Understanding Do You

Have Of The Different

Funding Options?

Question Twenty-Three

26

Finance & Legal


How Would You Rate

The Protection of Your

Intellectual Property,

Brand, Trademark, etc.

Question Twenty-Four

27

Finance & Legal


If An Order Came In

Tomorrow, How

Confident Would You

Be Of Servicing It?

Question Twenty-Five

28

Support Programs


Please Rank The

Following Activities by

Necessity

Where:

1 - Not Necessary

5 - Essential

Question Twenty-Six

29

Support Programs


How Much Would You Be

Willing To Invest In The

Following Export Programs

& Activities

Where:

1 - $0

2 - $1 - $50

3 - $51 - $100

4 - $101 - $250

5 - $251+

Question Twenty-Seven

30

Support Programs


Would You Be Willing To

Invest In The Following

Export Programs &

Activities?

Where:

1 – Highly Unlikely

5 – Highly Likely

Question Twenty-Eight

Export Strategy Workshop Survey Results · Survey Purpose 3 Export Strategy Workshop Results...

Documents

Transcript of Export Strategy Workshop Survey Results · Survey Purpose 3 Export Strategy Workshop Results...