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Transcript of Export marketing-online-koda-med-ee
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Eesti esimene internetiturunduse agentuurInternet Marketing
Export Marketing Online
KODA MED WORKSHOP
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Eesti esimene internetiturunduse agentuurInternet Marketing
The Conversion Funnel
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Eesti esimene internetiturunduse agentuurInternet Marketing
Visibility: SEO
80/20 rule applies.
Adwords is good test.
Adwords plus SEO = more than 100%.
Key factors: • Title.• URL.• Meta desc tag (to get the click).• Content - H tags, bold etc.• Links.• Sitemap.
![Page 4: Export marketing-online-koda-med-ee](https://reader033.fdocuments.net/reader033/viewer/2022051818/54be33e04a795921378b460b/html5/thumbnails/4.jpg)
Eesti esimene internetiturunduse agentuurInternet Marketing
Visibility: LinkedIn
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Eesti esimene internetiturunduse agentuurInternet Marketing
Accessibility
• Technical• Cultural• Linguistic
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Eesti esimene internetiturunduse agentuurInternet Marketing
Credibility is Essential
Credibility checklist and Source: Stanford University.
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Eesti esimene internetiturunduse agentuurInternet Marketing
Usability: Tips for B2B Conversion MaximisationSix simple steps:• Answer prospects questions.• Facilitate scanning.• Make navigation obvious.• Speak your customers’ language.• Create intuitive forms.• Invest in usability testing.
Source: searchengineland.com.
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Eesti esimene internetiturunduse agentuurInternet Marketing
Usability
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Eesti esimene internetiturunduse agentuurInternet Marketing
Content is King
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Eesti esimene internetiturunduse agentuurInternet Marketing
Analyse and Engage