Export Channel Innovation

Go Digital

Swisse in China: From 0 to 1

Wechat TaobaoGift shopPharmacy

Swisse in China: From 1 to 10

Alibaba Independentplatform

Communitybased

platform

Social mediabase

platform

Social+Review

+ECommerce

Verticalplatform

Brick & mortal

Replicate The Same Model In South East Asia

Content creation Offline event KOL/KOC Conversion

Vietnam facebookplatform

Replicate The Same Model In South East Asia

Major E-Commerce Platform in

SEA

13.2

5.0 5.02.9 2.3 1.0

20.6% 22.4%

18.1% 16.8%

9.5%

31.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

0.0

5.0

10.0

15.0

20.0

25.0

30.0

Indonesia Malaysia Thailand Vietnam Singapore Philippines

2019 SEA E-Commerce Size (Billion USD) and YoY Growth

GMV Growth%

FY19 Alibaba GMV

USD853B

2019 SEA 6 countries EC GMV

USD29.4B(3.5% of Alibaba)

SEA EC Ecosystem

Ecommerce platform• Regional players: Lazada & Shopee• Country players: Tiki.vn, Toko.id, Buka.id…

Social media• Facebook• Whatsapp• Wechat

Emerging trend: Social selling network

Opportunities

• EC continuous growth

• Australia halo – nature & health

• Low entry cost

• Broad distribution

Challenges

• Constant evolving

• Supply & demand planning

• Local regulation

• Trustworthy trade partner

• Order fulfillment

• Payment

Top tips

Demand building vs. trade push

Robust agility

Test & learn