EXPO REAL 2013: Central, East and Southeast Europe at EXPO REAL
description
Transcript of EXPO REAL 2013: Central, East and Southeast Europe at EXPO REAL
EXPO REAL 2013:
Central, East and Southeast Europe at EXPO REAL
Page 2
For you today
Stefan Reschke
MAYA International GmbH - Vienna
•Official representative of Messe Munich International in Austria
•Coordinator Expo Real SEE/ MEE
•Organizer „Wien Europa Mitte“
•Working for Messe Munich since 2001
•Active in Real Estate Business in SEE/ MEE since 2008
Page 3
Where all threads come together: The concept behind EXPO REAL
• Largest B2B fair for commercial property and investment in Europe - since 1998
• Focus on commercial property: Office, logistics, retail, commercial, infrastructure and residential property for institutional investors
• Platform for sustainable location marketing
• Working fair for market leaders and decision-makers in the property sector
• Platform for creating new networks and for communication
• Conference program with a focus on new trends, developments and innovations across the property sector
Page 4
The real-estate value-added chain is here
• Corporate real estate managers
• Property consultants/agents
• Project developers
• Location marketing
• Economic regions & cities
• Architectural and planning firms
• Corporates/users
• Institutional investors (pension funds, insurance companies)
• Fund companies
• Asset managers
• Real-estate financiers, banks
• Facility management services
• Lawyers, tax advisors
• Project managers/controllers
• Real estate associations
• Universities and colleges
Page 5
EXPO REAL: Meeting place for Central, East and Southeast Europe – Exhibitors 2012
Poland, 55 exhibitors, among them:Silesia RegionCity of WarsawPolish Foreign Investment AgencyMilitary Property AgencySkanska Property PolandCity of Katowice
Czech Republic, 18 exhibitors, among them:City of OstravaINTERCORA, spol. s.r.o.Moravskoslezsky krajTHE REGION OF SOUTH BOHEMIACity of Prague
Page 6
EXPO REAL: Meeting place for Central, East and Southeast Europe – Exhibitors 2012
Austria, 75 exhibitors, among them:Austria – Shared booth
WED - Wiener Entwicklungsgesellschaft für den Donauraum AGPORREAL Immobilien Management GmbHConsulting Company Immobilien und Projektmanagement GmbH
Wien - Europa Mitte – Shared boothWiener Stadtentwicklungsgesellschaft m.b.Hconject AGWien Holding GmbHBIG Bundesimmobiliengesellschaft m.b.H.
Individual exhibitorSES Spar European Shopping Centers GmbHCA Immobilien Anlagen AGCBRE GmbHMRG Metzger Realitäten Beratungs- und Bewertungsgesellschaft mbH
Page 7
EXPO REAL: Meeting place for Central, East and Southeast Europe – Exhibitors 2012
Croatia:Croatian Chamber of Economy
Hungary:TriGranit Development CorporationStudio Metropolitana Nonprofit Kft.
Serbia:SIEPA - Serbian Investment and Promotion Agency
Slovak Republic :HB REAVIS Slovakia a.s.
Slovenia:Public Agency of the Republic of Slovenia
Bosnia and Herzegovina: FIPA Bosnia and Herzegovina
Page 8
EXPO REAL: Meeting place for Central, East and Southeast Europe – Visitors 2012
Austria 636
Poland 292
Czech Republic 224
Hungary 61
Slovak Republic 51
Romania 45
Slovenia 39
Croatia 30
Serbia 19
Bulgaria 11
Republic of Montenegro 1
Page 9
Taking up the threads: The conference program at EXPO REAL
• 4 forums covering topical and key issues in the real estate sector
• Simultaneous translation German/English
• Themes:
• Bank financing and refinancing
• Demographic change and its importance for the property sector
• Sustainability in the property sector
• Focus: Special property – hotels, logistics, residential
• Presentations by real-estate locations: Europe, Central, East and Southeast Europe, Gulf Region, USA, Asia
• Around 80 conferences, panel discussions and symposia with 400 recognized experts
Page 10
EXPO REAL – Meeting place for decision-makers
71% of the visitors are decision-makers:
• Managing Directors, Directors, Board of Management etc. …………. 24%
• Divisional/executive heads, etc. …………………………….. 15%• Dept./team heads, group leaders …………………………………………….. 20%• Self-employed business people ………………………………………. 12%
Source: Gelszus Messe-Marktforschung / Visitor survey EXPO REAL 2012
Page 11
EXPO REAL – A success story
Page 12
Source: EXPO REAL Exhibition Management/ZKIS
from 31 countries
Trends in exhibitor numbers
1.6381.823
1.856
1.5801,645 1,610 1.700
0
400
800
1.200
1.600
2.000
2006 2007 2008 2009 2010 2011 2012
Page 13
Source: EXPO REAL Exhibition Management/ZKIS
from 30 countries
Trends in exhibitors from outside Germany
403
485 487
310
373393
0
50
100
150
200
250
300
350
400
450
500
2006 2007 2008 2009 2010 2011 2012
367
Page 14
TOP TEN exhibiting countries - excl. Germany
Source: EXPO REAL Exhibition Management / ZKIS
Countries 2012
Austria 75
Poland 55
Netherlands 44
Switzerland 28
Russian Federation 21
Luxembourg 20
France 19
Czech Republic 18
USA 17
Italy 17
Page 15
Source: EXPO REAL Exhibition Management /CORe
from 71 countries
Trends in visitor numbers – Totals
14.869
17.826
21.112
24.787
21,430
18.86518.911
0
5.000
10.000
15.000
20.000
25.000
2002 2004 2006 2008 2010 2011 2012
,
Page 16
Your fast track to success:Benefits for exhibitors
• Europe´s largest business platform for the property sector
38,000 participants from 71 countries
64,000 m2 exhibition space
1,700 exhibiting companies
• Presence of the entire value-added chain for effective business and networking
• High international participation ensure access to new markets
• Meeting place for decision-makers: 71% of the visitors have executive responsibility
• Topical conference program expands attendees’ expertise
Page 17
Benefits for exhibitorsfrom CEE/ SEE
• The only international B2B trade show with a strong focus on YOUR region
• 2013 is a good time to be present at EXPO REAL since we see slowly but constantly growing figures in the real estate business in YOUR region
• Country pavillions/ exhibitors from Croatia, Hungary, Montenegro, Kosovo, Romania, Serbia as well as Vienna bundled in one hall
• Country-/ Region-Special in the forum
• Strong communication of the CEE/ SEE focus on Expo Real
Page 18
Your preparation for a successful show:
• Early decision to join the show
• Database of participants @ www.exporeal.net• Search function for exhibitors, visitors, media by country,
branch, position, topics…
• Communication: Let your partners and prospects know that they can find
you at the show at EXPO REAL and make use of all marketing opportunities
• Appointements:• Matchmaking
• Plan and confirm them early
• Initiative Messeerfolg• www.initiative-messeerfolg.de
• Match Making by MAYA International GmbH
Page 19
Your preperation for a successful show:
• Initiative Messeerfolg• www.initiative-messeerfolg.de
• Define your goals
• Plan your communication before, during and after the show• Topics
• Timetable
• Material
• Invitations• Guest tickets
• Several times/ reminder
• Open minded at the booth
Page 20
Hall plan of EXPO REAL – Overview
Page 21
Cities & regions – a selection
• Hanseatic City of Hamburg 527 m²
• City of Berlin + Region of Brandenburg 494 m²
• City of Frankfurt 477 m²
• Metropolis Ruhr (Ruhr district) 473 m²
• City of Munich 468 m²
• City of Stuttgart + Region 372 m²
• City of Moscow 341 m²
• Netherlands 276 m²
• City of Düsseldorf and partners 264 m²
• City of Barcelona + region 99 m²
• City of Warsaw 99 m²
• City of Prague 96 m²
• City of St. Petersburg 72 m²
• City of Helsinki 70 m²
• City of Gothenburg 50 m²
Page 22
EXPO REAL 2013 – Facts & figures
Dates: October 7 – 9, 2013 (Monday to Wednesday)
Venue: Messe München exhibition center, Munich
Opening hrs: Monday + Tuesday 09:00 to 19:00 Wednesday 09:00 to 16:00
Booth fees/m² (min. size 20 m²):
Row booth: 485.00 EURCorner booth: 505.00 EUREnd booth: 545.00 EURIsland booth: 565.00 EUR
Ticket prices: 3-day ticket, bought at venue: 430.00 EUR 3-day ticket, bought online: 395.00 EUR
2-day ticket, bought at venue: 325.00 EUR2-day ticket, bought online: 295.00 EUR
(2-day tickets only for October 8-9, 2013)
Page 23
….from October 7 – 9, 2013Where all threads come together
Welcome to Munich….