Exploring the Links between Media Literacy, Propaganda and Radicalization
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Transcript of Exploring the Links between Media Literacy, Propaganda and Radicalization
Media Literacy & Radicalization
Renee HobbsProfessor of Communication StudiesDirector, Media Education LabUniversity of Rhode Island USA@reneehobbs#MandL16
Exploring the Links between Media Literacy, Propaganda and Radicalization
BRUSSELS 10-11 March 16
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Personal grievances or need for adventureSense of righteousness about the causeFeelings of personal & political empowermentActive participation in social networksHigh levels of poverty & unemploymentRADICALIZATION DEFINED
Personal grievances or need for adventureSense of righteousness about the causeFeelings of personal & political empowermentActive participation in social networksHigh levels of poverty & unemploymentRADICALIZATION DEFINED
Media Literacy as a Civic CompetencyMedia education is an essential step in the long march towards a truly participatory democracy, and the democratization of our institutions. Widespread media literacy is essential if all citizens are to wield power, make rational decisions, become effective change agents,and have an effective involvement with the media.
-Len Masterman, 1985
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Questioning All Forms of AuthorityMedia literacy, because it emphasizes a critique of textual authority, invites students to identify the cultural codes that structure an authors work, understand how these codes function as partof a social system, and disrupt the text through alternative interpretations. In learning to critically read media messages, citizens are developing the abilities togather accurate, relevant information about their society and to question authority (both textual and, by implication, institutional).
- Renee Hobbs, 1998
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Agents of Social ChangeWhen people have digital and media literacy competencies, they recognize personal, corporate and political agendas and are empowered to speak out on behalf of the missing voices and omitted perspectives in our communities. By identifying and attempting to solve problems, people use their powerful voices and their rights under law to improve the worldaround them.
-Renee Hobbs, 2010
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High levels of apathy and disengagement are accompanied by increased political polarization
www.mindovermedia.tv
www.mindovermedia.tv
Rate Examples
Crowdsourced Content
Custom Classroom Gallerieshttp://propaganda.mediaeducationlab.com/browse/terrorism
Propaganda Has an Image Problem
Propaganda can be BeneficialActivists create propaganda to raise awareness, evoke strong emotions, and inspire people to action.
30-minute documentary was viewed 112 million times in just 7 days between March 6 12, 2012Propadanda & VIRALITY
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Propadanda & VIRALITY
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LEGITIMATINGSOURCES
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What is Propaganda?
Propaganda appears in a variety of formsPropaganda is strategic and intentionalPropaganda aims to influence attitudes, opinions and behaviorsPropaganda can be beneficial or harmfulPropaganda may use truth, half-truths or liesTo be successful, propaganda taps into our deepest values, fear, hopes and dreams Propaganda uses any means to accomplish its goal
Techniques of Propaganda ACTIVATE STRONG EMOTIONS ATTACK OPPONENTS SIMPLIFY INFORMATION & IDEAS RESPOND TO AUDIENCE NEEDS
REFLECTION
Why is it important to teach about contemporary propaganda?
What new forms of propaganda have emerged in your lifetime?
How did you learn about propaganda when you were in school?
What factors have contributed to the decline of teaching and learning about propaganda?
In Considering Whether Propaganda is Beneficial or Harmful, Consider:
Message: What is the nature of the information and ideas being expressed?Techniques: What symbols and rhetorical strategies are used to attract attention and activate emotional response? What makes them effective
Means of Communication & Format: How did the message reach people and what form does it take?
Environment: Where, when and how may people have encountered the message? Audience Receptivity: How may people think and feel about the message and how free they are to accept or reject it?
CONTEXT
New Propaganda
Social Sharing
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Analyzing contemporary propaganda cultivates intellectual curiosity
Strong FeelingsTaking Action
Strong FeelingsTaking ActionTHINKING& REASONING
Point of View
Key Concepts of Media Literacy
High levels of engagement, critical thinking and empathyinspire collaborative and creative efforts to reduce inequalities
CONTACT INFORMATION:Renee Hobbs Professor of Communication StudiesDirector, Media Education LabHarrington School of Communication & MediaUniversity of Rhode Island USAEmail: [email protected]: @reneehobbs
LEARN MOREWeb: www.mediaeducationlab.com
REFERENCES
Hobbs, R. & McGee, S. (2014). Teaching about propaganda: An examination of the historical roots of media literacy.Journal of Media Literacy Education 6(2), 56 - 67.
Hobbs, R. (2013).The blurring of art, journalism and advocacy: Confronting 21stcentury propaganda in a world of online journalism.I/S: A Journal of Law and Policy for the Information Society 8(3), 625 - 638.