Exploring how mobile is re-defining the customer journey
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1 GEOMETRY GLOBAL Ad:tech Best Mobile / Apps 20.10.14 MICHAEL BREEN
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Geometry Global present five mini case studies on using mobile and apps to enhance the customer experience in FMCG and entertainment.
Transcript of Exploring how mobile is re-defining the customer journey
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GEOMETRY GLOBAL
Ad:techBest Mobile / Apps
20.10.14
MICHAEL BREEN
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Technology is driving new behaviours:ROPO, BORIS & BIMBO
• Research Online, Purchase Offline
• Buy Online Return In-Store
• Browse In-Store on Mobile, Buy Online
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CONTACT DETAILS
Michael BreenDigital Account ManagerGeometry Globalt: 07901116100e: [email protected]
THANKS
