Exploring B2B2C digital distribution models for Telecoms · PDF file © 2018 TM Forum | 1...

Click here to load reader

  • date post

    21-May-2020
  • Category

    Documents

  • view

    0
  • download

    0

Embed Size (px)

Transcript of Exploring B2B2C digital distribution models for Telecoms · PDF file © 2018 TM Forum | 1...

  • © 2018 TM Forum | 1

    Exploring B2B2C digital distribution models for Telecoms

    Ehtisham Rao. Founder @ Servup

  • © 2018 TM Forum | 2

    What you must understand about your digital counterparts

    Cloudify, Uberize or Digitalize?

    These companies built the very technology and

    infrastructure they run on

    Most recent successes are B2B and modeled on

    supply side economics

  • © 2018 TM Forum | 3

    The last mile: Digitalize business to reach digitalized consumer

    You’re direct to consumer, so are they

    500 million customers used messenger to contact businesses in 2017

    Ecommerce searches grew by 40% in 2016 compared with decline in other categories

    Amazon gets 30% more search queries on products than Google

    Amazon built the Prime business on a B2B2C model where everyone other than C is Amazon!

  • © 2018 TM Forum | 4

    The BOTs are here!

    And how’s that working out for ya?!!

  • © 2018 TM Forum | 5

    A Platform built on Signals

    Smart Communities

    Of sponsors & participants

    Not just the ones you send over networks

  • © 2018 TM Forum | 6

    A Platform built on Signals

    Smart Communities

    Of sponsors & participants

    Not just the ones you send over networks

  • © 2018 TM Forum | 7

    TXAAS TELECOM X as a Service for businesses

    And access to “touch point of choice” for consumers

    OTT Voice & Video

    Sales and outbound

    Customer Care

    Billing & payments

    IoT & smart city hook ups

    Marketing automation

    Opt-in communities

    Access to brand partners

    Reliable care from partners

    Community sponsorships

    Sponsored Data

    Touch point of choice

  • © 2018 TM Forum | 8

    IOHE Internet of humanized everything

    Create human consumable offer Pick up on digital offers

    Put in front of customers Go through decision making

    Provision service and device

    Settle among providers

    Improve, upsize, win back

    Get on-boarded and activate

    Share feedback, get support

    Always on support and upgrade

  • © 2018 TM Forum | 9

    Thank you very much for listening!

    You can reach me via email at ehtisham@servup.io

    M: 00923008499114

    Skype: erao11

    CEO, Servup.io

    Ehtisham Rao

    mailto:ehtisham@servup.io