Exploring Airline Personas
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www.bigstudioconsulting.com 1 Broadway. 14th floor Cambridge MA 02142 [email protected] Big Studio Beer & Brainstorming Session Facilitated by Mario Machado Exploring Airline Personas
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Define a Panam’s audience, values, and market perception. Complete exercises to come to a consensus on the visual direction of the company based on the defined understanding of their brand.
Transcript of Exploring Airline Personas
www.bigstudioconsulting.com 1 Broadway. 14th floor Cambridge MA 02142 [email protected]
Big Studio Beer & Brainstorming Session Facilitated by Mario Machado
Exploring Airline Personas
About the Session
What is Beer and Brainstorming? Beer & Brainstorming is an opportunity for clients to explore design thinking principles and rapid brainstorming exercises to get to unique solutions with the Big Studio team. Oh, we also sample delicious beers from around the world.
Brand Exploration Overview Define Pan Am’s audience, values, and market perception. Complete exercises to come to a consensus on the visual direction of the company based on the defined understanding of their brand. Exercises: • Overview the Brand • Determine the Audience • Visualize the Brand • Create Features
DEFINE AUDIENCE
VISUALIZE BRAND
ASSESS FEATURES
DETERMINE BRAND VALUES
10 min. 20 min. 15 min. 10 min.
Background of Brand Teams are given Pan Am as the brand to reimagine for current times.
Brand
• Est. 1927 • Went bankrupt 1991
• Strategy 1: Cheaper Flights • Strategy 2: Quick travel to desirable destinations
• Strategy 3: Established Name
Competitors of Brand Teams are introduced to Pan Am’s competitors of today.
Competitor 1 Competitor 2
Competitor 4 Competitor 3
Determine the Audience Teams listed the primary & secondary audience.
Primary Audience: • Executives • Politicians • Families (High End) • Salespeople Secondary Audience: • Students • Military • “Air Warriors” • Working Folk
Visualize the Brand: Team 1 Each team finds an image, phrase, or word that would be right for the client.
Phrase: • “Get Further” • “Award Yourself”
Visualize the Brand: Team 2 Each team finds an image, phrase, and/or word that would be right for the client.
Phrase: • “Just Lux”
Storytelling Exercise The teams put all the elements together in a story format using Big Studio story sheets.
Features: • Extends Beyond Air – Assistant • Customized Segment of Plane • Soundproof Area • Food Cooked to Order • Super Toilets Not Important: • No Peanuts • Not Chartered • Limited Destinations • No Emergency Exits • No Sharing
Big Studio Team
Join us for our next session info@thebig-‐studio.com
