EXPLORE THE

NEXT LEVELOFOF 

BUSINESS PLATFORMININ 

MUMBAI,INDIA

PROPOSAL FOR PARTICIPATION

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A BIGGEST PLATFORM FOR CORPORATES  & BUSINESS HOUSES  TO  PROMOTE 

BRAND BRAND LOGO MESSAGE CONCEPT VISIONBRAND . BRAND LOGO . MESSAGE . CONCEPT .  VISION

FIRST  BIGGEST EVENT OF 2012 IN 

INDIADates 11th & 12th of January 2012 

MUMBAI

INDIA

In Business Capitol Of India 

MUMBAIl li i lVenue Hotel Lalit Intercontinental  

MUMBAI

NOW OR NEVER

FIRST FASHION WEEK ON KIDS IN ASIA

In association with:

Now, a kids fashion weekMumbai to host the India Kids Fashion Week – the first in Asia – in early JanuaryG i Sh

Article appred in mumbai times,delhi times,pune times,bangalore times

Garima Sharma

After fashion weeks for prêt, couture and menswear, another kind of a fashion week is on the cards – for the mini fashionistas. For the first time in India, a fashion week for kids is being planned, and if the organisers are to be believed, it may well be the first one in Asia.

The India Kids Fashion Week will be held in Mumbai on January 11 and 12, 2012, and several designers have confirmed attendance. Besides kidswear by Indian designers, there will also be fashion shows by big kidswear brands. DT has learnt that among the Mumbai designers, Rocky S and Nishka Lulla are expected to participate, and at least a dozen shows are planned. The Retailers Association of India (RAI) too, have become associated with the concept.

Manoj Mahla, director of IKFW, told us that it’s the growing market for kidswearthat compelled him to think of a concept like this almost a year ago. He said, “We think it is the first time something like this is being done in Asia. The kidswearmarket is big in India but when we started working on the concept a year ago, we assumed that more brands would be interested in this as compared to designers. So we approached RAI instead of FDCI But we are still open to FDCI designersSo, we approached RAI instead of FDCI. But we are still open to FDCI designers participating. We have the Delhi brand Kidology confirmed as a participant, and they have kidswear designs by Malini Ramani, Namrata Joshipura, Nandita Basu, etc. But, we want to restrict the number of shows since it’s only a twoday event and we want big intern at i o n a l brands to show too.”

SAME THING IN INDIA NOW ,INDIAN EVENT WORLDWIDE REACH

VenueVenueIntercontinental- The LaLit

Mumbai, India

ASSOCIATEYOUR 

BUSINESS OFFER

WITH THEMOTHERSDREAMDREAM

Particularly after tare zamen par millions of people understood the importance of kids emotion the credit goes to film star Mr. Amir khan, phase of kid in human life is the most Interesting part when they live in completely different world, world of innocence

When it comes to a parents to take a decision for the betterment of child it becomes a challenge for every parents irrelevant of their status in the society,in the recent business senerio

A COMPLET  READYMADE PLATFORM  DESIGNED FOR 

BRANDSBRANDSBUILDERSFMCGFMCG

EDUCATIONTECHNOLOGYFASHIONSERVICESCELLULARCELLULARDESIGNER

INTRODUCTION

IKFWevolved and came into existence in the year 2011 by the expertise team, who always delivered unbelievable fastest result in the world of events creationunbelievable, fastest result in the world of events, creationand production. Presenting a creation or displayingnew trend always helps a designer to establish new creation in terms of fashion or business. Throughout theworld fashion week made its presence and every society

IKFWPLATFORM WILL CREATE NEW REVOLUTION IN THE 

has accepted the culture of fashion week for women and men.

WORLD OF KID FASHION FROM THE YEAR 2012

IKFWPLATFORM WILL GIVE CHANCE TO  CREATORS ,DESIGNERS ,BRANDS TO PRESENT THEIR CREATION

IKFWIS THE FIRST BIGGEST PLATFORM WHICH  SHOULD BE EXPLORED BY  BRAND,NONBRAND

E lExplore

INDIA KIDS FASHION WEEK 2012

SONALI BENDRE

SHIDEVI

ADITI GOWITRIKAR

RAVEENA TANDON

MAHIMA 

CHOUDHARY

PARIZAD ZORABIAN

POOJA BEDI

IKFW SPECIAL INVITEE LIST INVOLVES  THE TOP CELEBRITIES

ADVANTAGES

IKFW team has done detailed research in the world of kids business from last five years and finally designed the entirebusiness  from last five years and finally designed the entire project. After analyzing the increasing expectation from different sectors for unique platform IKFW  has come into existence. 

IKFWIKFWwill act as a multi‐level platform for retail brands, designers and targeted consumer products to thrive in this competitive business world. Association With this unique platform will give recognition in the world of fashion and glamour business. 

Highlights:

Retail Brands & Designers with a wide spectrum of

media coverage and on ground promotions at the

venue, the platform provided by the show would be

t t di l th i l t t ll tiapt to display their latest collections.

The invitees to the respective show would be the

right target audience, which makes their brand

talk to the right people.

Estimated 10 million media impressions

Total commercial value for the entire marketing

plan goes above 6 crore.

CALLING FOR THE 

AUDITIONAUDITION

HUGEHUGECROWDCROWD MOTHER & CHILD WILL COME FOR THE EVENTMOTHER & CHILD WILL COME FOR THE EVENT HIT YOUR BRAND LOGO, IT IS THE RIGHT MOMENT

Explore

INDIA KIDS FASHION WEEK 2012

BRANDING OPTIONSMEDIA PLANMEDIA PLAN

IKFW Publicity format has been designed by professionals of advertising and media world, it comprises of best combination of media platforms for a client's brandcombination of media platforms for a client s brandor product. 

The proposed media plan for IKFW 2012 includes the following:

Press Ads

Billboards On Ground

Pre Event Promotions Pre Event Promotions

Television Coverage

Pre Event Online Promotions

Blogs, Social Networks, & Online Communities

Radio Promotions

Exclusive media coverage on Bollywood entertainment channelZoom/UTV Stars

Zoom is India's first non‐fiction, glamour and Hindih l l fentertainment channel; ultimate source for

celebrities, Bollywood, spicy gossip, unabashedglamour and the high life. The channel was launchedin September 2004 and caters primarily to urbanaudiences. It is a part of The Times Group,

f I di ' l t di l tone of India's largest media conglomerates.

UTV Stars is a TV Channel from UTV EntertainmentTelevision. The Channel is launched on August19, 2011 as Official Channel of Bollywood.“UTV Stars” is a dedicated high definition BollywoodChannel to reveal the secret of celebrities.It endeavors to fulfill the need and gap of exclusiveand never seen before Bollywood content.

Pre Event Benefits: Digital Media CoverageDigital Media Coverage

Entire digital media coverage as morepeople get their news from news from

social network…..

4,500 parents like IKFW 2012 in thefirst week and the figure is increasing 

everyday, expected to cross two lakh parents.…..including face book, twitter, YouTube, etc.

REFERENCE SLIDES FOR  PRESENTATION 

REFERENCE SLIDES FOR  PRESENTATION 

REFERENCE SLIDES FOR  PRESENTATION 

REFERENCE SLIDES FOR  PRESENTATION 

REFERENCE SLIDES FOR  PRESENTATION 

Print Media

INVITED NEWS PAPER PUBLICATIONINVITED  NEWS PAPER PUBLICATION

INVITED MAGAZINE PUBLICATION

AdversusAgenda Magazine

BibiCashak

Influenza

HintHip Chick Zine

Iconique

Desi FashionElle

Factio MagazineFashion Insider

F hi M i

InfluenzaJapanese Streets

JC ReportKurv MagazineLes CahiersFashion Magazine

Fashion UKFashion WorldsFashionclickF hi li

Les CahiersLucireLumana

Marie ClaireMC MagazineFashionlines

FashionOfficeFashion.bg

FlareFlip Zone

MC MagazineMen's Flair

Nirvana WomanSassybellaTrendzineFlip‐Zone

FMAGTrendzine

TwillVogueFocus On Style

GlamourHarper's BazaarHarper's Bazaar

EVENT FLOW

IKFW 2012 event is taking place in one of theIKFW 2012 event is taking place in one of themost prestigious five star hotels of Mumbai,INTERCONTINENTAL THE LALIT.

Fashion week with 40ft ramp for display.Lightings, sound and special effects from thegenius of the industry. 

Invitee list includes fashion creators, garmentmanufactures, exporters, and buyers, designers, casting directors of production h B ll d di t d fhouses, Bollywood directors and famousproducers from the industry. 

On air promotion to reach millions of listeners across India.

TECHNICAL DETAIL

When experts decide and work with creative genius, fusion of creation is noticed by everyone i.e. what exactly India kids fashion y yweek is all about. The colors, the faces, the walking patterns, the music and the lighting will be seen on 11th and 12th January 2012, and people will see the magic of INDIA KIDS FASHION WEEK i h ld f kidINDIA KIDS FASHION WEEK in the world of kids business

BE THERE TO  BE A PART OF A HISTORY

COMING SOON

ProposedEvent and Expo view

Proposed Event and Expo view

Inauguration th J ’

IKFW proposes to be inaugurated by the RAI president

In other options, we have Sushmita Sen/ i h / j l l ik

11th January’ 2012

Karishma Kapoor/Kajol Devgan, Malaika Arora Khan the bold and single mother accompanied by RAI president would be opening the show

Inaugural performances will be entirely covered by Press and TVby Press and TV

The inaugural walk for the first kids collection will be done by Designer “Rocky S.”

Spring/Summer ‐ 2012Girls Wear

This season girls wear references key catwalk trends, interpreting 

them into a stylish and fun collection with citrus shades, rich

prints, carnival colors candy, stripe dresses, playsuits and rainbow

prints to create designs bursting with summer fun. 

Boys Wear

Boys wear takes a sophisticated pared down influence forBoys wear takes  a sophisticated, pared down influence for 

the season with block color and simple shapes at its core.

Authentic cotton t‐shirts, surfer style shorts are easy 

to wear, funky looks which boys will love.

IKFW Joins Hands With Make a Wish Foundation to Fulfill

Kids’ Wishes like we give them many thing

Joining hands with the sponsorer

Conference

Topics:

Kids fashion and accessories industryi I di & i t ti l k t?in India & international market?

what kids really need and what we supply etc

Organisor,producer

of the entire event

INDIA KIDS FASHION WEEK  

IS 

CRAFTWORLD EVENTS PVT LTDCRAFTWORLD EVENTS  PVT LTD

INDIA KIDS FASHION WEEK 

IS THE REGISTAR EVENT PROPERTY OF

CRAFTWORLD EVENTS  PVT LTD 

MUMBAI,INDIA

All the cheaque has to be made in the Name of  

craftworld event pvt ltd mumbaimumbai

Names of few clients CRAFTWORLD is serving since many years

Photograph of few events by CRAFTWORLD

Photograph of few historic  events by CRAFTWORLD

SPONSORSHIP EXCLUSIVITY

TITLE SPONSOR – 75 LAKHTITLE SPONSOR  75 LAKH

CO‐ SPONSOR – 40 LAKH

ASSOCIATE SPONSOR – 25 LAKH

A main objective of marketing is to create customerA main objective of marketing is to create customer value.

Marketing usually involves an exchange between buyers and sellers or between other parties.

Marketing has an impact on the firm, its suppliers, its customers, and others affected by the firm’s choices.

Marketing frequently involves enduring relationships g q y g pbetween buyers, sellers, and other parties. 

Processes involved include “creating, communicating, delivering, and exchanging offerings.”

S hi Mil G dThe Plan

The proposed event plan for IKFW 2012 includes the following:

Sponsorship Mileage on Ground

Launch your exclusive business offer along with IKFW media plan

Tie your message with the audition form

Thousands of kids will fill up XYZ Children plan and will get a chance to

walk the ramp with the leading celebrities

Pre Event Promotions on different media

Pre Event Press Meet

Fashion Lounge 2012 Fashion Lounge 2012

Grand Ramp walk by the ‘Little People’ on the ultimate day

Post Event Press Coverage

Proportionate Branding on all venue gates

Proportionate Branding on Ramp Backdrop

Special brand checkerboards for media interaction for all sponsors

Proportionate branding in media and VIP lounge Dedicated lounge / promotional space

D di d Dedicated ramp sequence

BE THERE

For Sponsorship, Participation

Call JOYDEEP

07878846273

08460616658

Email at‐joydeepmarketing@gmail.com

d k hjoydeepmarketing@yahoo.com

THANK YOU