Crowdsourcing = Crowd + Outsourcing “soliciting solutions via open calls to large-scale communities”
Explore Talks on "Open Innovation & Crowdsourcing": crowd-driven organizations
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Transcript of Explore Talks on "Open Innovation & Crowdsourcing": crowd-driven organizations
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Immagine: Ultrabookitalia.net
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Immagine: Ultrabookitalia.net
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Immagine: Gizmodo, Kelsey Campbell-Dollaghan
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Immagine: Gizmodo, Kelsey Campbell-Dollaghan
Basse barriere all’entrata Accesso stratificato
Uguaglianza Ruoli diversi
Focus sul risultato Focus sui valori
Socializzazione lenta Socializzazione rapida
Anonimato e intercambiabilità Riconoscibilità
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Definizione
Un’organizzazione sostenuta da una “folla” di soggetti blandamente accoppiati tra di loro, dotati di una spontanea e autonoma capacità generativa, che
raggiungono degli obiettivi comuni.
( Joana Pereira – Gianluigi Viscusi – Christopher L. Tucci)
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Obiettivi
Accesso
Ruoli
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Crowd-
driven
Crowd-based
Crowded
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Immagine: Gizmodo, Kelsey Campbell-Dollaghan
Tipologia Di cosa si tratta Quando è utile e come
Crowd-driven(es. clienti che utilizzano Innocentive o Plus)
La folla è controllata da un soggetto esterno e usata per raggiungere uno specifico risultato / realizzare dei compiti
• Per realizzare task conosciute
• Per processi di innovazione incrementali su prodotti, servizi, ambiti noti
Crowd-based(es. Wikipedia, Kickstarter)
Il controllo della folla è condiviso tra la folla stessa e un soggetto esterno
• Per challenge senza limiti precisi
• La folla da un contributo anche in termini di definizione del problema e dell’ambito di lavoro
• Sfrutta il potenziale creativo della folla
Crowded(es. One Billion Minds)
La folla si auto-gestisceautonomamente tramite delle interazioni reciproche, le inibizioni sono minime
• Per ambiti poco compresi ed inesplorati
• Ricerca di nuovi trend di mercato, cambiamenti disruptive che stanno emergendo
• E’ utile abbinare delle iniziative strutturate (voting, gamification)
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Incentivi
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- auto-gestione- assenza di
controllo esterno- goal e modalità di
partecipazionestabilite daimembrui
- necessità di controllo(copyright, brand, reputazione)
- goal specifici da raggiungere
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Immagine: Gizmodo, Kelsey Campbell-Dollaghan
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Immagine: Gizmodo, Kelsey Campbell-Dollaghan
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Immagine: Gizmodo, Kelsey Campbell-Dollaghan
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Immagine: Gizmodo, Kelsey Campbell-Dollaghan
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Immagine: Gizmodo, Kelsey Campbell-Dollaghan
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Immagine: Gizmodo, Kelsey Campbell-Dollaghan
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