Explore IndiaMarket opportunities

for technology companies

Presented by Owlai & Lionpartner

1. Why India?

2. How India?

Population: 1,21 billion

Population Growth Rate: 1,58%

Rural vs Urban: 72% vs 28%

Life Expectancy: 70 years

Sex Ratio: 914 females per 1,000 males

Yearly at least 120.000 graduates from business schools

and

200.000 graduates in engineering

More than outsourcing...

Digital Indians

More than 950 million mobile subscriptions

120 million Internet users

60+ million Indians on Facebook

Digital India - Market

Internet opportunities - 14

billion USD in 2015

Online marketing industry -

360 million USD in 2013

E-commerce sector - 125-260 billion USD in

2025

How - for tech companies

Advantages Disadvantages How

Own Setup - Complete ownership- Control

- More resources- Regulation

- Branch office, liaison, pvt ltd etc.

Partner - In-it-together - Lack of some control - Revenue share

Distribution - Easy (few resources)

- Lack of control- Potential brand

dilution - Regular exports

JV - Ownership- Control

- Lock-in - Joint Venture

Sales in India

• Hierarchy & Decision-making process

• Kick-backs

• Culture - yes/no, urgency

• Go straight to the top...

Finding partners• Visit

• Build relations

• Look upon networks

• Any personal recommendations?

• Show interest and willingness to invest

More

• http://india.wsj.com/home-page

• http://forbesindia.com

• risgaard.blogs.business.dk

• twitter.com/risgaardknudsen