ETHNO-DEMOGRAPHIC DYNAMICS OF THE ROHINGYA-BUDDHIST CONFLICT
EXPLORE. EQUIP. RESOLVE. - Conflict Dynamics€¦ · Presentation Materials MEDIATION TRAINING...
Transcript of EXPLORE. EQUIP. RESOLVE. - Conflict Dynamics€¦ · Presentation Materials MEDIATION TRAINING...
EXPLORE. EQUIP. RESOLVE.
Marketing and Sales Support
2016 CDP Practitioners Survey
Goal of the Survey
Gain insight and validate the support our practitioners find valuable for their business and customers.
Results
Key Findings
Next Steps
MEDIATION TRAINING INSTITUTE AT ECKERD COLLEGE CONFLICT DYNAMICS PROFILE® (CDP) 31/26/2017
Survey Base and Responses
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Accounts Sent Survey
Completed Survey
ResponseRate
Active 387 70 18.1%
Total 1906 124 6.5%
RespondedActive: 18.1%
Responded
Total: 6.2%
Role and Where They Work
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70% of respondents consider themselves Practitioners, Consultants or Coaches.
2 out of 3 are self employed or own their own business.
67%
33%
Based on 40 CDP Active Respondents
Members’ Associations
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10 44
44
244
ICF
SHRM
ODN
ACR
ATD
APA
Other
Based on 43 CDP Active Respondents
There isn't a single association, 77 associations were identified.
ICF (10 of 43 Active) was the most common, 23% of respondents.
How helpful would the following be for you?All participants (110)
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0 20 40 60
Conflict-related content to share on social/web.
A web site for your practice/business.
CDP Assessment brochures and literature.
Information on how to better utilize the CDP in your role.
Content related to conflict management and the CDP forpresentations and proposals.
Industry-specific case studies.
Extremely
Very
Somewhat
Not Very
Not at All
3.8 avg71% Very/Extremely
3.5 avg56% Very/Extremely
3.5 avg50% Very/Extremely
3.6 avg59% Very/Extremely
4.1 avg83% Very/Extremely
3.9 avg69% Very/Extremely
1 to 5 Scale
How helpful would the following be for you?Practitioners, Consultants, Executive Coaches (76)
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0 10 20 30 40
Conflict-related content to share on social/web.
A web site for your practice/business.
CDP Assessment brochures and literature.
Information on how to better utilize the CDP in your role.
Content related to conflict management and the CDP forpresentations and proposals.
Industry-specific case studies.
Extremely
Very
Somewhat
Not Very
Not at All
3.8 avg69% Very/Extremely
3.5 avg57% Very/Extremely
3.6 avg53% Very/Extremely
3.6 avg59% Very/Extremely
4.3 avg86% Very/Extremely
4.0 avg69% Very/Extremely
1 to 5 Scale
Open-Ended Questions:Service, Support and Other Suggestions
Total of 120 additional responses.
Feedback covered a variety of topics, but most reinforced what was asked in the initial survey question on support.
One item mentioned frequently was improvements to the online assessment application for practitioners and users.
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KEY FINDINGS
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Industry-Specific Case Studies
Content for Presentations and Proposals
Content to Share on the Web and Social Media
Improved Experience With the Online CDP
KEY FINDINGS
Interested in resources to assist in communicating with their clients.
AWARENESS CONSIDERATION CLOSE SUPPORT
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Conflict Cost Calculator
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Blog Posts
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Conflict Style Scales
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Mark Davis, Ph.D.
Case Studies
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Industry-Specific Reports on Conflict
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Mark Davis, Ph.D.
Presentation Materials
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Coaching and Trainer Tool Kit
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Coaching Tool Kit
Coaching Tactics
Coaching Activities
Coaching Tools
Print and PDF
Quarterly Webinar Series
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Promoting Your
Practice
Improving Your
Coaching Skills
Expanding Your
Portfolio
Mastering Personal
Skills
Standards for Measuring Success
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CTR = Click Through Ratef(x) = Unique Clicks / Unique ViewsResults can vary based on type and audience, 20% CTR is a
CVR = Converted Visitorsf(x) = Leads / VisitorsThe closer to 100%, the more optimized a landing page.
CVL = Converted Leads to a Salef(x) = Sales Transactions / LeadsConversion rates can vary, 10% to 20% is a quality rate.
CPL = Cost Per Leadf(x) = Cost / Qualified Leads HR-related contacts historically average $30 to $40 a lead.
ROI = Return of Investmentf(x) = Incremental Revenue / Marketing CostGiven a relatively low cost of goods sold, a 2:1 to 3:1 ratio is a decent starting point.
CPC = Cost Per Clickf(x) = Cost / Total ClicksResults can vary based on type and audience.
Online Assessment: onlinecdp.org
Improvements Made In 2016
Moved from server to a virtual machine on AWS.
Hardened both the application and server to improve security.
Numerous improvements to the interface throughout the year.
Still limitation with the technology to provide the best user experience for you and your clients.
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2.0
4
Online Assessment: onlinecdp.org
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2.0 Responsive and modern design to match
current branding.
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2.0Online Assessment: onlinecdp.org
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Responsive and modern design to match current branding.
Allow for on-going improvements to features and functionality.
4
2.0Online Assessment: onlinecdp.org
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Responsive and modern design to match current branding.
Improved interface accessible by clients and customers from any location and any format.
Allow for on-going improvements to features and functionality.
4
2.0Online Assessment: onlinecdp.org
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Responsive and modern design to match current branding.
Improved interface accessible by clients and customers from any location and any format.
Allow for on-going improvements to features and functionality.
Address evolving and ever changing security and privacy standards.
4
2.0 Timeline
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January 3 - 15: General Objectives
• Technology & Architecture
January 15 - 31: Initial Front-end and Backend
• Initial Graphic User Interface (GUI) and Backend
February 1 - 28: Finalize GUI and Build
• Features, Functions, Roles, Languages and Testing
March 01 - Deployment Day
• Security Review, Beta Testing and Release
Seeking Beta Testers
Matt DregerDirector of Digital Marketing