Exploiting Social Media as a platform for business growth

Contents

Internet Usage Patterns in Ghana

Social Media Networking

How PZ Cussons can benefit from social media

Popular social media websites

Social Media Strategies

Summary

Conclusion

Internet Usage patterns in Ghana

In recent years internet usage amongst Ghanaians has shot up drastically

Cheaper broadband costs facilitated by MainOne, Glo One and Vodafone means even more people are going to go online

What do Ghanaians do online ?

What is Social Media ?Social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.

Social Media has gained GLOBAL acceptance with most international businesses capitalizing on its popularity and making it a key component of their marketing strategy.

Popular Social Media Websites

bebo delicious myspace

stumbleupon youtube digg

google+ rss lastfm

picasso blogger skype

netvibes wordpress feedburner

linkedIn deviantart googlereader

Facebook

• Research conducted by TechoGhana revealed that 3.5% or 854,380 of Ghanaians use Facebook.

• The youth, aged between 18 and 24, account for 48% of total Facebook users in Ghana, whilst the retiring age (65+) are just 1% of Ghana’s “Facebookers”.

Millions of people use facebook everyday to keep up with friends, upload photos, share links and videos.

twitter facebook flickr

Popular Social Media Websites

bebo delicious myspace

stumbleupon

facebook flickr

google+ rss lastfm

picasso blogger skype

netvibes wordpress feedburner

linkedIn

Youtube

A microblogging service that enables its users to send and read messages called tweets. Tweets are displayed on the user's profile page.

YouTube is a video-sharing service that allows users to upload, share and view videos as well as comment on them. youtube

Twitter digg

twitter

deviantart googlereader

LinkedInLinkedIn is the world’s largest professional network with over 100 million members.

Increased awareness of the COMPANY and its products by building a community around your business

• Gain Improved insights about your target markets

How can PZ Cussons Benefit from Social Media?

Social Media Strategy

• Set up a Social Media Desk in the Marketing Department

• Create accounts on Facebook, Youtube, Twitter and LinkedIn

• Promote and generate awareness of these accounts within the Company

• Display Social Media website addresses in all existing TV and Print advertisement

• Involve all members of staff in contributing content

Create facebook fan page for the company and its unique brands.

Embed the facebook “like” button in the company website to add more fans.

Starbucks facebook fan page

• Post video advertisements for free

• Monitor viewer comments about products

• Test trial TV ads before launch

Connect with customers, distributors

and suppliers

Provide a peek at the

individuals behind your

brand

Can be used as a human resource

recruitment tool

Showcase products and

monitor product reviews

Summary

• Offering inexpensive ways to market products • Pulling new customers to the Company's brands • Offer customers the opportunity to give valuable

feedback.

Social Media will drive PZ Cussons Ghana's business growth by;

Effects Growth Profits

Increased market visibility of Brands

Customer focused product

development

More first time buyers

Loyalty from existing customers

Increased sales

revenue

Thank You!