Explanation of Assessment Task 2Cert IV in BusinessBSBRES401A : Analyse and present research information

You need to:• Conduct a market and online research to identify consumer

profile and market trends for a new product launch.• Your business contact from another country wants to create a

new product in Australia, and has asked you to do some market research for her, and give her some recommendations on what new products she should create based on the current market trends and for which group of customers.

• You must :• Develop a report to show her • Develop a survey and give it out to 20 people and analyse the

data in your report• Present your report to class (10 minutes)

Trainer’s Advice• Use the Ben & Jerry’s Market Proposal you see in the blog, as

a sample and guideline for your Part A and B of Assessment Task 2.

• Use the Market Research Sample Questionnaire (PDF) in your blog as a guide to create your questionnaires.

• The following slides should give you an idea of what Assessment Task 2 expects from you. I have provided sample answers based on the Ben & Jerry proposal in your blog.

Part A : Plan and Prepare Your Research• This is an example of what you can

write under:• Conceive/provide a business profile• See page 2 of the Ben & Jerry market

research proposal in your blog• Write about 1 page for this

Source : http://yudhaccess.50webs.com/Global%20Pdf%20Year%202/Ben%20&%20Jerry%20Market%20Reserach%20Proposal.pdf

Part A : Plan and Prepare Your Research• This is an example of what you can

write under:•Write a brief product profile (e.g.

product characteristics, features, pricing and other relevant information)• See page 3 - 8 of the Ben & Jerry market

research proposal in your blog • Write about 1 - 2 pages for this

Source : http://yudhaccess.50webs.com/Global%20Pdf%20Year%202/Ben%20&%20Jerry%20Market%20Reserach%20Proposal.pdf

Part A : Plan and Prepare Your Research• This is an example of what you can

write under:• Develop your research objectives• See page 11 of the Ben & Jerry market

research proposal in your blog (Research Objectives)• Write about 1 page for this

Source : http://yudhaccess.50webs.com/Global%20Pdf%20Year%202/Ben%20&%20Jerry%20Market%20Reserach%20Proposal.pdf

Part A : Plan and Prepare Your Research• This is an example of what you can

write under:• Develop your central research

questions/enquiries• See page 10 - 11 of the Ben & Jerry market

research proposal in your blog (Problem Statement as a Question, Marketing Research Problem)• Write about 1 - 2 pages for this

Source : http://yudhaccess.50webs.com/Global%20Pdf%20Year%202/Ben%20&%20Jerry%20Market%20Reserach%20Proposal.pdf

Part A : Plan and Prepare Your Research• This is an example of what you can

write under:• Identify the type of data you need to

collect• Determine the data sources and

methods to collect the data• See page 11 - 12 of the Ben & Jerry market

research proposal in your blog • Write about 1 - 2 pages for this

Source : http://yudhaccess.50webs.com/Global%20Pdf%20Year%202/Ben%20&%20Jerry%20Market%20Reserach%20Proposal.pdf

Part A : Plan and Prepare Your Research• This is an example of what you can

write under:• Consider ethical and legal requirements

in information collection, use and disclosure• Use Google to help you here, but here are

some examples:• http://www.syssec-project.eu/m/page-media/23/bic2011-09-westby.pdf• http://ukdataservice.ac.uk/media/440278/ethciallegal_overview.pdf• http://www.ands.org.au/guides/ethics-working-level.html

• Write about 1 – 2 pages for thisSource : http://yudhaccess.50webs.com/Global%20Pdf%20Year%202/Ben%20&%20Jerry%20Market%20Reserach%20Proposal.pdf

Part A : Plan and Prepare Your Research• This is an example of what you can

write under:• Devise an online research strategy (for

researching existing information) with key search words and strings

[This means, what keywords did you use to search the internet to prepare your market plan]• Use the “Sample Online Research Strategy

Worksheet.pdf” in your blog as a guide• Write about 1 – 2 pages for this

Source : http://yudhaccess.50webs.com/Global%20Pdf%20Year%202/Ben%20&%20Jerry%20Market%20Reserach%20Proposal.pdf

Part B : Undertake Research and Analyse Outcomes•Here, prepare your questionnaire,

send it out to 20 people, collect the responses and analyse them• Use “Market Research - Sample

Questionnaire.pdf” in your blog to help you create the questionnaire• See 13 from Ben & Jerry’s Market Research

to help you with the analysis• Write about 2 – 3 pages for this

Source : http://yudhaccess.50webs.com/Global%20Pdf%20Year%202/Ben%20&%20Jerry%20Market%20Reserach%20Proposal.pdf

Part C : Present your work in class•Create a PPT about what you have

found through your research and present it in class

Source : http://yudhaccess.50webs.com/Global%20Pdf%20Year%202/Ben%20&%20Jerry%20Market%20Reserach%20Proposal.pdf