Expired presentation

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Genie Brokerage

SABRE REALTY LTD.Sale And Buy Real Estate

416.900.8787

Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive

Web: www.genieSABRE.com

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Means finding the most qualified buyers to buy your house

If …Getting Your House Sold

Means hiring an Agent who can get what you want & gets the job done

Means getting Top Dollarsfor your property

Then you need to Sell like the Pro’s do …Knowing Insider Secrets

As to how Real Estate Agents work will help!EXPIRED

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2EXPIRED

Learn:How to avoid mistakes Sellers make

Common Real Estate Myths Clarified

Beware of Games Real Estate Agents Play

Find out why certain Homes did not sell

Use our exclusive Salability check-list

And more …..

Still Thinking of Selling?We know the Pitfalls

SELL LIKE THE PRO’S DOCall for your FREE No Obligation

40 Minutes Slide Show!

Still Thinking of Selling?A must read … before you take any further action

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3EXPIRED

Are you confused, frustrated and lost

[1] Still trying to figure out which AGENT to list with?

[2] Which PRICE to list and/or SELL for?

[3] What COMMISSIONS to pay?

[4] What about GUARANTEED SOLD’S and BUY- BACK’S

It’s a jungle out there.

Most Seller’s – SufferSeller’s get duped into Listing with an Agent for the wrong reason.

Can’t blame the Seller’s – It’s the Real Estate Industry at fault, for not educating the general public.

Get the FACT’S - Let genieSABRE show you what

GAMES WE REAL ESTATE AGENTS PLAY

What Are You Doing Now To Sell Your Property?

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4EXPIRED Pricing

Selling Your Home

Location: Home location and setting influence its value. Busy streets, next to railway tracts and/or highway definitely do have a negative effect on the value.

Pricing: If IBM stock is selling for between 104 & 108, it does no good to insist on Selling at 90. Likewise, your List Price must be priced within the app.. CMA range. The buyers are more objective and compares the amities of your home to those of other homes in the same price range.

Appeal: New home enjoy a marketing edge over resale homes because they are shiny and clean. A house that needs some work can be got cheaper then a house that shows perfect 10+. Call Us we can guide you BEFORE you list.

Price Right + Show Good = Fast Sale + High Price

Three important factors to consider – when Listing

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5EXPIRED Pricing

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Go ahead & ask meHow much can you sell my house for?

COST: What the SELLER paid for the house plus any improvements they made.

PRICE: This is the price the SELLER wants for his house.

VALUE: This is the price the BUYER is willing to pay for the house.

MARKET VALUE: This is that price that a willing BUYER and willing SELLER agree to a sale price. Signed Sealed & Delivered!

First let me explain - The 4 different types of pricing!

SELLER has to decide what end price – They are willing to take. AGENT’S job is to provide the data – market trend, CMA, etc.

There is no such thing as a right or wrong price -- the only true price is -- what the market will bare!

However – Agent’s marketing & negotiating power can help !CHECK NEXT SLIDE!

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6EXPIRED Pricing

What should I get for this HOUSE?

Call : genieSABRE for your FREE – NO OBLIGATION

Market Evaluation

The Agent above all must be a good negotiator and a deal maker. By using his skills a Seller's Agent can get a good deal for his Client. Product Knowledge is key to successful closing.

There is no scientific method to tell you exactly what your house will actually sell for - BUT - a comparative market research & study may give us a fair logical approximation of what the market will bear.

An Agent can never be in a position to tell the seller as to exactly what the buyer is willing to pay. BEWARE of Agents who says “ I have a buyer who will pay… these are just gimmicks

Each House is unique. Each Buyer is unique. Market Trends change.

Agent's duty is to be aware of Market Trends and be able to explain it to the Seller. Make suggestions and give the confidence to the Seller, that they are getting a fair market value.

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7EXPIRED Pricing

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Market Value / Sale Price!

Yes, with some wheeling and dealing and with skillful negotiation a good agent can make excellent deals and may even get you some extras! -

Remember: Agent has NO CONTROL over MARKET VALUE

Select the Agent Based on His Marketing Plan, His Company & Other Criteria Such As Honesty, Integrity, Commitment.

Who determines this Market Value! Certainly NOT THE AGENT !It is the "invisible hand" of the market that ultimately determines the SALE PRICE.

Value is determined at that magic moment when …BUYER says he wants to pay $xx and

SELLER says “ I accept the offer”

Make your choice! Call right now!

genieSABRE

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EXPIRED 8

Pricing Setting Your Home …

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PRICING & SHOW-ABILITY - are things under SELLER’s control

Price: RightShows: Not Good

MediumExcitement

Priced right but does not Show well compared to other homes in area – Agent simply --WALKS AWAY MEDIUM EXCIEMENT

Price: Over PricedShows: Good

Little or NoEnthusiasm

Agents views –It shows well but whoosh its Over Priced compared to other homes. “I don’t think I can get my Buyer excited!

Price: Over pricedShows: Bad

Disaster Agent views home – Walks out in dis-believe! TROUBLE – Period the house will not sell!

Price: RightShows: Good

HighExcitement

Lots of enthusiasm – Lots of activity. House will sell – Fast & Hassle Free and at High PriceMultiple Offer Possibility!

The Point is… To get BUYER’S excited & enthusiasm we need.. Right Price & Good Show-ability

EXPIRED Pricing

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EXPIRED 9

We want high price listed. Buyer’scan make an offer and we negotiate!

Pop

Matter of fact is … Expired listings are the direct result of over pricing!

Source:TREB

The Point is…

BEAT THE ODD’S genieSABRE with Help!

30% SOLD - within 30 daysReason: RIGHT PRICED

20% SOLD – within 60 days Reason: PRICE REDUCTION

50% EXPIRED ListingReason: HIGH PRICED

Ever asked “ How long has this house been for sale? Longer the house on the market – Lower the sale price?

Some Seller’s Approach…

EXPIRED Pricing

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EXPIRED

New Listing!When a house first comes on the market

There is a flurry of Activity

It is important to be priced right during early activity

10BEAT THE ODD’S WITH genieSABRE’S HELP!

Ma

r ke

t E

xp

osu

re

Peak Activity

Price Reduction

W e e k s o n t h e m a r k e t

The Point is…Even if you drop the price…

The best market has passed you by

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Genie Brokerage


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EXPIRED 11FSBO Pricing 11

GOAL: To get Top price…OVER PRICING

CAN WORK AGAINST YOU

$ $ $ $ $ $1 5 3 0 4 5 6 0 7 5 9 0 1 0 5 1 2 0

W e e k s o n t h e m a r k e t

$ $Priced Right

sells < 45 days FULL MARKET PRICE

Priced High >45 to 75 days

OK PRICE

After Price Reductions!>75 to 120 days

Below Market Value

The Point is…

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OVER PRICING: costs…money, disappointment & missed opportunities.

BUYERS: may not even look at an otherwise attractive property, if the price is too high!

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12EXPIRED Marketing

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Searching MLS is only part of my Job!

25.0%25.0%

25.0% 25.0%

Daily Checking on MLSMaking appointments Dealing with other agentsStaging your propertyKeeping Track of Market TrendsOffer PresentationNegotiating to get the best dealRemoving conditionsActual closing

Secure buyers throughNet working with local Buyer’s agentsTelemarketingData base search for buyersAdvertising in local media’sInternet MarketingAnd more

Arranging Financing Pre-approvalDealing with Lawyer Dealing with AppraisersGetting Inspections doneHome Warranty if necessary

Keeping Track of Market TrendsAttending Seminars & up-grading

1/4 1/4

1/4

1/4

For Seller’s

genieSABRE BUYER’s Commission Cash Rebate

Max. 50%

genieSABRE SELLER’s Flat Fee – No Commission

$3000

For Buyer’s

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13EXPIRED Marketing

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Target Customer – The BuyerI will expose your Listingto the greatest number of

Potential Buyers

On the average BuyersInspect 6 to 10 Homes

genieSABRE.comUnique marketing system

Benefits the SELLERFast, Efficient and Hassle Free

Check out: genieSABRE Listing PackagesSee the difference between them & us

Nobody does it better! That’s a challenge

1. By LISTING your home on MLS, INTERNET & ADVERTISING in local papers.

2. I "TARGET MARKET" Buyers - your location, type & price range from my database & NETWORKING Buyers Agents

3. By working with only a FEW SELLERS at a time, I can devote more of my time to work on getting YOUR home SOLD!

4. By TELE-MARKETING and locating potential would be Buyers.

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Genie Brokerage


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14EXPIRED Listing

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1: Basing offer price on needs or emotion

2: Failing to "Showcase" the home

3: Over improving the home prior to selling.

4: Choosing a Realtor for the wrong reasons.

5: Using the "Hard Sell" during showings

6: Failing to take the first offer seriously.

7: Not knowing your rights and obligations

8: Failure to effectively market the property.

Let’sTalk

Beware!Don’t get caught making these mistakesLet genieSABRE explain you

8 Big MistakesThat Cost You Money When Selling Your Home

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Genie Brokerage


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15EXPIRED Listing

Cost to Sell?

1: Real Estate Commission -Usually 5% on MLS listings & 4% on exclusive listings. Based on the Sale Price of the property. Paid by the Seller.

2: Legal Fees - Count on between $500 to $1000 Call us re Lawyer referral

3: Disbursements –Done by the lawyer and include things as pre-paid taxes, etc.

4: Mortgage Penalties -Ask the financing company if any discharge penalties

5: Home Inspection –Sometimes advisable to do BEFORE listing cost - $250-$350. 6: Home Warranty -Sometimes advisable to do BEFORE listing cost - $250-$350.

7: HST – you know the government – always is wanting its share.

Note: Commissions are the biggest expense in the sale of homes.Before you list your property with any Agent check out

genieSABRE

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Genie Brokerage


416.900.8787



16EXPIRED Genie

Two Ways To Sell Your Home

Hannif Highclass

Get an AgentList your homePuts it on MLS

Keep waiting for offerSuper Agent too Busy

Listing more propertiesYour Home, one too many

Keep waiting for offerSuper Duper demands

Price reductionWait for buyers

Keep waiting for offersStill waiting to SELL?More Price reduction

Expired Listing

TWO

Hire

&

Start Packing

0NE 16

Working full-time and devoting all his efforts

towards fulfilling YOUR wants and needs –

Hannif will see that his dealings with you will be a pleasant and problem free!

416.444.4252

Genie Brokerage


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17EXPIRED Genie

No other Agent will dowhat SABRE does for you!

Commitment makes all the differenceNote: “ Sabrina “ is a Marathon Runner”

It is more critical to be exposed to all Marketing Avenues in order to get the BEST.

Tele-Marketing + Networking + Ad’s + Web + Email Newsletter & More

Sabrina & Hannifwill go the DISTANCE

It takes a pro-active andan aggressive negotiator

NOTa passive, hopeful wishful

thinking person to get Your House

SOLD

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Genie Brokerage


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18EXPIRED Genie

We are Full-Time Professional Agents

Inquire about our genieSABRE exclusive

Technology Based Marketing Tools

It is more critical then ever to be exposed to all Marketing Avenues in order to get the BEST.

Tele-Marketing + Networking + Ad’s + Web + Email Newsletter & More

You won’t find ANYONEwho works HARDER

more PROFFESSIONALto get the MOST MONEY

And with the FEWEST PROBLEMS

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Make Your First Choice The Right Choice

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Second

It's all up to you at this Point…

Just Say genieSABRE You’re Hired!

Commitment Makes All The DifferenceMake The Right Decision And Choose

genieSABRE

Remember: Our goal is to help you achieve your goal

We do Real Estate a little differently

WhatAreYou

WaitingFor?

Yesterday’s Old Fashion Service – Tomorrow’s Technology – Today’s RealtorIntegrity, Accountability, Total Honesty & Dedication to our Clients.

EXPIREDS Genie

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EXPIRED Genie

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Mission Statement

about every aspect of the home selling process. This will allow you to make difficult decisions with confidence and piece of mind.

1. Be HONEST

In our SEARCH for potential BUYERS. Our pro-active marketing techniques have helped families to move fast

2. Be AGGRESSIVE

Weekly by phone or mail, all events relating to your home. You will never have to say “We never heard from our Agent” .

3. To COMMUNIATE

and TRACK RECORD of Highclass. To get the job done and your Success is Guaranteed!

4. Use EXPERIENCE

Care for YOUR NEEDS and EARN the right to become your Agent for Life

5. Give TOP NOTCH SERVICE

Commitment Makes All The DifferenceMake The Right Decision And Choose

genieSABRE

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Genie Brokerage


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21EXPIRED Genie

Preparing Your Home For Presentation

Ask for.. YOUR FREE COPY .. No obligation

“69 Easy Ways To Make Your Home Sell Faster”The first impression counts -- Make it a good one

It’s a promise! You will not only sell your home faster but also you may be able to get an additional few thousand dollars extra from potential buyer!

A must read: A Butterfly’s Lesson … 12 slide Presentation

Inspirational thoughts, that could as well summon-up

genieSABRE Philosophy

Phone for your FREE COPY! 21

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22EXPIRED Genie

Last but not the least:

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This Presentation!

Definitely intended to solicit business, but not those already working with a Realtor.

Together we can do better. Why not call us 416.900.8787

Points to Know!

• Full service flat fee brokerage• Pay -NO COMMISSION – FSBO & MLS• No Upfront fees /payment of any kind• Sleep Ease Guarantee. • 50% Cash Back Rebate on Purchase• Plus help with Financing, Mortgage

genieSABRE BUYER’s Commission Cash Rebate

Max. 50%

genieSABRE SELLER’s Flat Fee – No Commission

FSBO & MLS

Expired presentation

Technology

Transcript of Expired presentation