Expert Certificate - Startseite...Management Expert. Name. Title of Certificate Aachen, 17 November...

Certificate-Registration-No.AE012-23773-10302

Implementing Institution

Max Mustermann

Completed Modules Module 1: Strategy I Module 2: Strategy II

Module 3: Technology Management Module 4: Leadership

Module 5: Finance Module 4: Managerial Accounting

Univ.-Prof. Dr. rer. pol. Frank Thomas Piller Director of Studies MBA of RWTH Aachen University

Faculty 8 - School of Business and Economics

Dr. rer. oec. Helmut DingerManaging Director

RWTH International Academy gGmbH

RWTH Aachen Business School GmbH

Management Expert

Name

Title of Certificate

Aachen, 17 November 2017

Credit Points according to theEuropean Credit Transfer System (ECTS)

Level of Qualification according to the European Qualification Framework (EQF)

ExpertCertificate

18

Period of Execution 18 September to 17 November 2017

Level 7 (Master)

(Grade: 1.7)(Grade: 1.7)



Certificate-Registraition-No.AE012-23773-10302

Module 1: Strategy I (3 Credit Points)

CertificateSupplement

Module Content

This course provides participants with a application-oriented introduction to the process, content and context of strategic management.

1. Strategy Process: We will explore the strategy process from the setting of strategic objectives, external and internal analysis to strategy implementation and control.

2. Strategy Content: We will examine competitive and cooperative strategies as well as external, environment-oriented and internal, resource-oriented perspectives.

3. Strategy Context: We will discuss important contextual elements including the importance of ethics for strategic management.

Knowledge / UnderstandingStudents

• understand key concepts and selected theories in strategic management in light of their own business experience;• understand the respective strengths and weaknesses of important tools in strategic management and can apply them.

Learning Objectives

Overall goal: Students gain conceptual and practical knowledge about strategic management in preparation of their future leadership roles.

After successfully completing this module, the students will have acquired the following learning outcomes:

Abilities / SkillsStudents

• analyse and develop adequate solutions to complex strategy problems;• make meaningful use of strategy frameworks and tools when analysing and solving strategy problems in their business

context;• craft a strategy for a specific entity (e.g. corporation or business unit) and present it in a compelling manner.

CompetenciesStudents

• assess the economic, social and ethical implications of strategic decision options;• apply strategy concepts and tools to improve strategic planning and decision-making in their specific context;• train colleagues/team members in rigorous strategic thinking.


Module 2: Strategy II (3 Credit Points)


Module Content

This course provides participants with a application-oriented introduction to the process, content and context of strategic management.

1. Value-added processes and systems: • Elements of the value chain at company and industry level• Tools for the analysis of value chains

2. Change Management and Processes: • Basic considerations on the change to social systems• Forms of change• Development of a change-framework

3. Performance measurement: • Importance of controlling for the strategic planning using different methods and instruments• Tools for the analysis of value chains• Balanced scorecard and strategic performance measurement


• know the design of a value-chain and how their elements can generate competitive advantages;• know the objectives and processes of change management;• know the levers to develop social systems;• know quantitative controlling methods and measurement models.

Learning Objectives

Overall goal: Students gain conceptual and practical knowledge about strategic management in preparation of their future leadership roles.



• deal with and apply various analysis tools;• develop action strategies;• design and control corporate change.


• critically discuss and assess the learned content in a real-life content.


Module 3: Technology Management (3 Credit Points)


Module Content

• Introduction & Technological Change

• Scoping the Playing Field

• Orchestrating the Ecosystem

• Developing Modular Designs

• Managing Intellectual Property

• Benefiting from Technological Assets

• Setting Industry Standards

• Sourcing Technology via Open Innovation


• understand the core challenges of managing technologies in established firms;• are familiar with fundamental instruments of managing technology;• know the competitive dynamics of managing technology.

Learning Objectives

Overall goal: Students gain a comprehensive knowledge about core decisions managers have to make with regard to the creation and exploitation of technological competences and technological assets and the factors influencing these decisions.



• turn instruments of technology management into actionable knowledge in a given corporate context.


• expand and adjust a technology management function in their organizations and master their choice of specific instruments for different industries.


Module 4: Leadership (3 Credit Points)


Module Content

• Leadership and learning

• Diagnosing self

• Identifying our Big Assumptions

• Leadership framework

• Mental Models

• Communication Skills

• Assertiveness

• Emotional Intelligence

• Leading in practice


• understand the importance of introspection as a tool for self-awareness.

Learning Objectives

Overall goal: The purpose of this course is to understand the increasing complexity of leading people at different levels of the organization and to further prepare the students to effectively manage the challenges of becoming a leader.



• further develop the capacity of learning;• improve the ability of self-direction and development of collaborators;• further develop the systemic perspective necessary for the exercise of leadership;• develop coaching and leadership skills and techniques to be able to contribute with the development of collaborators and

peers.


Module 5: Finance (3 Credit Points)


Module Content

• Introduction to financial accounting & corporate finance

• Investments under certainty & uncertainty

• Portfolio theory

• Capital Asset Pricing Model (CAPM)

• Capital structure

• Company valuation

• Efficiency of capital markets

• The role of capital markets

• Decision theory in capital markets

• Value creation in theory & practice


• know key mechanisms used to do a company‘s financial evaluation;• understand decision-making criteria applied by finance managers;• understand basic concepts of entrepreneurial marketing and finance;• have an overview of market dynamics and recent developments.

Learning Objectives

Overall goal: Students will be able to understand the key components of financial work in a company, the underlying core mechanisms and KPIs. They will further gain an understanding of the financial industry as a whole, its development over the last years and the resulting impact on individual companies.



• apply financial instruments to a given corporate context to make an informed decision based on a sound analysis.


• engage in discussions based on financial criteria and make investment decisions based on proven financial instruments.


Module 6: Managerial Accounting (3 Credit Points)


Module Content


• know ethical aspects of management accounting and business decisions; • learn quantitative methods and measurement models of managerial accounting; • gain deeper understanding of the main course contents by discussing the case studies.

Learning Objectives

Overall goal: Students learn about advanced concepts of managerial accounting which allow for integrated business planning and management control.



• turn instruments of technology management into actionable knowledge in a given corporate context.


• expand and adjust a technology management function in their organizations and master their choice of specific instruments for different industries;

• critically discuss the topics learned in the lectures.

• General introduction, selected decision problems, cost management• Managerial Accounting and Corporate Strategy• Objective and indicators• Budgeting• Core elements of financial accounting• Documentation of cash flows• Evaluation of cost categories• Supply chain management• Cost center accounting• Activity-based costing• Calculation methods• Problems of absorption costing• Target costing• Marginal costing• Cyclical cost relations• Self management

Expert Certificate - Startseite...Management Expert. Name. Title of Certificate Aachen, 17 November...

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