Experimentation At Skyscanner By Colin McFarland
33
Colin McFarland @MCFRL Experimentation
-
Upload
martech-conference -
Category
Marketing
-
view
229 -
download
3
Transcript of Experimentation At Skyscanner By Colin McFarland
Colin McFarland @MCFRL
Experimentation
Education & Tooling
Associations (x,y)
PromotionHere
Causality (x -> y)
HARKing
p-hacking
We tend to digest data in ways that confirm what we already think
Miami
Edinburgh & Glasgow
Singapore
BeijingBarcelona
Shenzhen
BudapestSofia
London
Tokyo
Peer review
Discovery
Ground Truth Problem
Parallelism
Configuration
Build tools that make doing the right thing easy
(and the wrong thing hard)
@MCFRL