Appealing to SensesAppealing to Senses

Experiential Marketing connects brand with Customer through an emotional experience

• Sight• Hearing• Touch• Smell• Taste

Some ResearchSome Research• 64% said Experiential Marketing was

effective as making brands and product memorable

• 89% want to try out products before they buy them

• 83% agreed Experiential Marketing is more personal than other forms of advertising

• 58% say taking part in Experiential Marketing encourages them to buy a product

• 64% who had taken part in Experiential Marketing told someone else about it

EXAMPLES..EXAMPLES..

EXAMPLES (cont..)EXAMPLES (cont..)

EXAMPLES (cont..)EXAMPLES (cont..)

ANY QUESTIONS??