Experiencing Fast Business Transformation in · PDF file15/06/2016 · Experiencing...

Experiencing Fast Business Transformation

in Automotive Retail at AAB

SAP Automotive Forum II 15 June 2016

Agenda

1. The Inspire Journey

2. Company Overview

3. Project Overview

4. Key Success Factors

5. Highlights of AAB’s Quality Approach

6. Questions & Answers


AAB Inspire Journey

„Experience of A Fastest Business Transformation

Project at AAB, in SAP Automotive Retail,

by Implementing

10 Principles of SAP Quality Awards”


Company Overview

Company name: Abdullah Abdulghani & Bros W.L.L

Location: Doha, Qatar

Industry: Automotive

Main products/services: Vehicle Sales, Service Operations, Spare Parts Sales, Rental (Long Term & Spot),

Heavy Equipment, Retail Operations (Electro Trade)

Operating countries: Qatar

# of Employees: 3200

Websites: www.aabqatar.com, www.toyotaqatar.com & www.lexusqatar.com


http://www.aabqatar.com/

http://www.toyotaqatar.com/

http://www.lexusqatar.com/

AAB Brands


Project Overview

Process Coverage (Auto): » Vehicle Procurement & Sales (New & Pre-Owned)

» Parts Procurement & Sales

» Vehicle Service

» Service Appointment & Workshop Capacity Management

» Technician Clock In & Clock Out

» Warranty & Recall Processing

» Cash Desk

» Rent-a-Car Solution (Spot Rental & Long Term Leasing)

Rollout scope: Big Bang Implementation across AAB Group and Locations

Partners: HICRON (Implementation Partner – Automotive Solution IS-Auto)

IBM Qatar (Implementation Partner – Non Automotive Solution - ECC)

SAP MENA (Premium Engagement – Quality Assurance & Training )

TCS Qatar (Data Transformation & Migration)


Project Overview

Project name: Inspire – Transformation by Streamlined Process

Project scope: SAP ERP 6 EHP7, DBM 8.0, CRM 7.0, BW 7.4 on HANA, PI 7.4 & BO 4.1


Organizational Structure


Project Overview

Duration: 13 months

Go-Live: 1st April 2015 ( Project Kickoff 5th January 2014)

# of Users: 2250 (During Go-Live)

Additional users planned: 2500 – 3600 Over Next 2 years

Estimated Project Effort: 20,000 Man Days Approx. (excluding EUT efforts)

Methodology: ASAP 8.0 Methodology for Standard Project


Strengthen Internal Staff (AAB)

Detailed Project Org Structure was formed with Clear Roles & responsibilities

24 Business Process Associates (BPA) from respective business were part of the project team full time

Key In House Support role with SAP experience were recruited early in the project

Implementation Partner Resources

Ensure right consultants with relevant prior project experience are part of the project.

Resource Motivation & Team Building

Project Bonus Scheme was introduced by Program Sponsor to enable the Project team take extra efforts to achieve the Go-Live Date.

Expert guidance supplemented to the AAB OCM & Training Team to guide them on the best practices

Team Building with Sports Activities and Get Together, with a theme were conducted to relieve Stress on Project Team members.


Resources & Motivation


Project Org Structure

Strategic Business Requirements


Readily Available Automotive Solution

Elimination of serious business gaps and extensive customizations associated with old system

System that meets Non-Automotive and diversified Business Units requirements

Opportunity for AAB to adopt best Automotive practices to achieve Business Excellence

System which is ready to manage the Group Holding Structure

Single Integrated Platform

Customer Centric – process oriented, single point of handling, reduced waiting time

System which is very futuristic and capable of streamlining AAB Business Processes

From a software vendor that is focused in R&D for Automotive Solutions

Define Clear Requirements Early On


Project Success Factors

Team Composition,

skills, spirit and motivation

Strong Project Management, fast decision

routes

Businessownernship,

focus and involvement

Alignment to std., use of best

practices, PoC'sand OCM

ClearRequirements,

Flexibility

Testing

Clear executive sponsorship

and management

support

Partner collaboration


Project Success Factors

0 35 70 105 140

Testing

Other, Clear Requirements, Flexibility

Partner collaboration

Strong Project Management fast decision routes

Clear executive sponsorship and management support

Business owernship, focus and involvement

Alignment to standard, use of best practices, PoC's and OCM

Team Composition, skills, spirit and motivation


Alignment to Standard,

Use of Best Practices

New System, New Mindset, Think Customer as key message

to AAB team during the project

Clear Message by Program Sponsor to Explore SAP Standard

SAP Processes & Industry Best Practices.

All Customizations should be Approved by the AAB Program

Sponsor (MD & Owner).

All Customizations reviewed and confirmed by SAP Active

Embedded and AAB Management.


Inspire Project Phase 3 Phase 4 Removed

Row Labels

Go-Live Agreed

WRICEFP

Standard

Configuration Phase 2 Re classify Phase 3 Phase 4 Removed

CRM 10 2 19 6 4 1 1 43

HCM 3 11 14

SD 8 2 10

Service 14 33 41 13 3 5 6 115

Warranty 15 1 7 5 2 30

Financial Controlling 2 7 9

Financial Accounting 11 63 38 2 3 1 1 119

Parts procurement 10 8 2 20

Corporate procurement 3 1 4

Part Sales 10 12 4 3 29

Rent a Car 14 16 9 6 1 5 51

Vehicle Procurement 10 4 13 34 2 1 3 67

Vehicle Sales 22 6 14 1 6 49

Warehouse Management 3 2 1 6

Grand Total 135 109 170 85 28 9 30 566

Phase 1 Phase 2

WRICEFP Tracker

Grand Total


Alignment to Standard,

Use of Best Practices

AAB Approach on the Inspire Project was to let the Business run the Project with AAB IT as Enabler

Internal Collaboration - Business and IT working as One team

Identification of key Business Process Associates (BPA) & get them involved earlier in the project

Clear Roles for BPAs and Familiarization with SAP Modules.

BPA’s were relieved from their regular duties to focus on the project

Project KPIs linked to Project Incentives / Bonus for all Project Members

Role of Business Process Lead ( BPL- COO Automotive). To Manage Business Process Stream and their expectations.

KPIs on completion of tasks which Lead to Go-live on the scheduled date

Senior Management participation with Project Decisions made within 48Hrs


Project Ownership


Successful results

SAP Quality Awards 2015/2016: MENA & EMEA


The Team


Questions & Answers

Alexious Mulemba

Director – Information Technology

[email protected]

Grzegorz Buhl

AP, Business Architect

[email protected]

Adeeb Salam

Deputy Manager – SAP Projects

[email protected]


mailto:[email protected]



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