Experiencing Charity: The Future of Giving
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HELLO FROM e3 Think Hard. Act Digital Timeless thinking in a modern landscape
Transcript of Experiencing Charity: The Future of Giving
HELLO FROM e3
Think Hard. Act DigitalTimeless thinking in a modern landscape
DIGITAL TRANSFORMATION
Strategic Frameworks
Innovation * Customer Experience * Social * Content * Interactivity *
Omnichannel experience * CRM * CRO
User-Centred Design & Build
UX * Branding * Responsive Web * AI
WHO WE WORK FOR
WHO WE WORK WITH
‘Innovation is an attitude
not a department’- Patrick Loh
Welcome
Charity OverviewFood For Thought
Amnesty InternationalCoffee and Dessert
Tweet along with us @e3_media
TODAY
e3 LIVE SERIES
15 AUG: INNOVATION WHITE PAPER
14 SEPT: CYBER SECURITY SEMINAR
15 OCT: CYBER SECURITY WHITE PAPER
27 OCT: ARTIFICIAL INTELLIGENCE SEMINAR
23 NOV: CONTENT STRATEGY SEMINAR
30 NOV: ARTIFICIAL INTELLIGENCE WHITE PAPER
DIGITAL’S IMPACT ON THE THIRD SECTOR
Considering trends and keys themes for 2016
THE NEXT 10 MINUTES
Key trends
Overarching theme
Some things to consider over lunch…
THINK PRODUCT, NOT WEBSITE
Digital technology should be used to address the challenges faced by our audiences
SHELTER’S TRIAGE PROJECT
PHYSICAL AND DIGITAL CONNECTIVITY
Forge stronger relationships through real world activity
AMNESTY INTERNATIONAL
USE DIGITAL TO DEVELOP TRUST
Digital can be used as the catalyst to re-establish trust across the charity sector
ALICE.SI
OVERARCHING THEME
User-centricity
THE CHALLENGE
Your audience can change…
APPROACH
Establish on-going test and learn
Integrate learnings into strategy
FOOD FOR THOUGHT…
1. How well do you feel you know your audience?
2. What are the biggest challenges you face in communicating with them?
VR for human rights360 Syria
Joshua Leigh
Direct Marketing Exec.Amnesty International
VR for human rights 360 Syria
5 key objectives
1. Empowering & amplifying field activism
Training & equipping.
VR content pipeline.
Now working with global media outlets = income.
1. Empowering & amplifying citizen journalism 360syria.com
2. Awareness, Education & Empathy
3. Funding support. More action & members.
4. A remote research & documenting tool
5. Campaigning & Lobbying
Research Tool & evidencegathering
Funding Support.
Movement Growth.
Education, Outreach, lobbying
tool
Mutually dependant
model
Empowered & trained local
activists have a new storytelling
medium
Lessons
1. Purpose and authenticity
2. Biggest challenges: content & distribution
3. Democratise – cheap, simple, scalable, agile, speed
4. Track impact of skills sharing
IN PRACTICESHELTER’S TRIAGE PROJECT
SECTOR IMPACT
Charities add more value (GVA) to the UK economy than arts and agriculture sectors
Combined income approx £39 billion PA
760,000 paid employees in charity sector
21m people have volunteered at some stage in life & 14m volunteer once a month or more
44 million donate to charity on a regular basis - average of £16 PCM
Charities fund 60% of cancer research in the UK and over 40% of all medical research
http://nfpsynergy.net/free-report/facts-and-figures-uk-charity-sector)
