Experiences of the audiences Leadership Hiring & Contracting The Workplace Community Connections...
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Experience s of the audiences Leadership Hiring & Contracting The Workplace Community Connections Program Development Marketing & Communicatio ns Six Cylinders of Diversity May 2011 Tuning in to Diversity 2011
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Transcript of Experiences of the audiences Leadership Hiring & Contracting The Workplace Community Connections...
Experiences of the
audiences
Leadership
Hiring &
Contracting
The Workplace
Community Connections
Program Development
Marketing &
Communications
Six Cylinders of Diversity
May 2011Tuning in to Diversity 2011
Experiences of the
Audience
Six Cylinders of Diversity
May 2011Tuning in to Diversity 2011
Experiences of the
Audience
LeadershipSix Cylinders of Diversity
May 2011Tuning in to Diversity 2011
Experiences of the
Audience
Leadership
Hiring&
Contracting
Six Cylinders of Diversity
May 2011Tuning in to Diversity 2011
Experiences of the
Audience
Leadership
Hiring &
Contracting
The Workplace
Six Cylinders of Diversity
May2011Tuning in to Diversity 2011
Experiences of the
Audience
Leadership
Hiring &
Contracting
The Workplace
Community Connections
Six Cylinders of Diversity
May 2011Tuning in to Diversity 2011
Experiences of the
Audience
Leadership
Hiring &
Contracting
The Workplace
Community Connections
Marketing &
Communications
Six Cylinders of Diversity
May2011Tuning in to Diversity 2011
Experiences of the
Audience
Leadership
Hiring &
Contracting
The Workplace
Community Connections
Program Development
Marketing &
Communications
Six Cylinders of Diversity
May2011Tuning in to Diversity 2011
Experiences of the
Audience
Leadership
May 2011Tuning in to Diversity 2011
Commitment, role model and guardian
• To formulate mission and vision on cultural diversity
• To facilitate the development and execution of diversity policies
• To formulate the ‘business case’: professional advantages for the organisation
• To decide on targets and figures• To decide on action plan• To anchor the responsibility in core tasks
on management levels• Budget• Evaluation• “Celebrate success”
Experiences of the
Audience
Hiring&
Contracting
May 2011Tuning in to Diversity 2011
“Fish where the fish are”
• Recruit in different ways and via different channels
• Develop a mentoring scheme• Identify “high-potentials”• Evaluate the hiring & selection
procedures• Be aware of your presuppositions and
change them when needed
Experiences of the
Audience
The Workplace
May 2011Tuning in to Diversity 2011
• Emphasize the professional importance• Train all staff members in intercultural
competencies• Provide support/coaching/mentoring• Managers have to take responsibility; key role for
chief editors• “Celebrate successes”
Experiences of the
Audience
Community Connections
May 2011Tuning in to Diversity 2011
• Make the internal organisation cultural divers, board of directors, advisory groups, commities
• Investigate the existing externe relations/ partnerships and make the cultural divers
• Inform and advertise: in PR and information cultural divers in ethnic minority communities and their information channels
• Include a diverse photo policy in publications and PR materials
• Identify good practice• “Celebrate successes”
Experiences if the
Audience
Marketing &
Communications
May 2011Tuning in to Diversity 2011
• Make clear how the reach within ethnic minority audiences can be enlarged
• Make concrete plans on how cultural diversity in different genres of programming targetting diferent age groups will be realized
• Adequat representation of ethnic minority audiences in audience surveys are needed to measure the effects of the new diversity efforts in programming.
• Dialogue between media and multicultural society (entry to correct information and networks) precondition for balanced and programs and productions.
Experiences of the
Audience
Program Development
May2011Tuning in to Diversity 2011
• Regular content analysis with the entire editorial team• Communicate good examples• Keep in touch with relevant communities• Do not avoid sensible cases, problems and dilemma’s,
SOLVE THEM! • Invest in talentdevelopment of writers, etc.• Develop in new formats and programs• Involve communities in (news) programs
Test and evaluate progress
Six Cylinders of Diversity
May2011Tuning in to Diversity 2011
“What gets measured, gets done”
Programs identify gaps in news coverage (in theme’s and perspectives and blind spots)
Audience: which audience is / or is not served
Personnel: diversity in front and behind the camera
Mira Media
Six Cylinders of Diversity
May2011Tuning in to Diversity 2011
Ed KluteMira MediaPO-Box 12343500 BE UtrechtThe NetherlandsTel: +31 30 2302240Email: [email protected]: www.miramedia.nl www.tuningintodiversity.eu
