Experience With Adding Analytics to the Academic Program

Stephen Hill

Barry Wray

Cem Canel

Lessons Learned from Business Analytics at UNCW

Introductions• Stephen Hill, Ph.D.

– Assistant Professor of Operations Management

• Barry Wray, Ph.D.– Associate Professor of Quantitative Methods

• Cem Canel, Ph.D.– Professor of Operations Management

Business Analytics at UNCW

• Increasing Demand From Student Employers for Data Management and Analysis Skills

• Fall 2013– Offered First Course in Business Analytics

(OPS 300: Introduction to Business Analytics)– 45 Students– Course Well-Received

• Present– Business Analytics Minor Proposed (18 Hours)

Intro to Business Analytics Course

• Used Evans Textbook• Attempted to Cover

Descriptive, Predictive, and Prescriptive Analytics

• Students Requested Second Analytics Course

Required Courses

• Three Courses Nine Hours• All Housed Within ISOM Department

– OPS 300: Introduction to Business Analytics– MIS 315: Management of Database Systems– QMM 384: Data Mining Techniques and

Applications (In Catalog, Rarely Offered)

Elective Courses

• Select Three Courses Nine Hours• Courses Available from:

– Economics (Ex: Econometrics)– Finance (Ex: Investment Management)– MIS (Ex: Intro to Business App Development)– Marketing (Ex: Marketing Analytics)– Operations (Ex: Big Data Analytics, NEW)– Quantitative Methods (Ex: Intro to Simulation)

Initial Lessons Learned

• Get a Move On!– Analytics Rumblings from Other Areas of Campus– Analytics Executive Education Initiative

• Interdisciplinary but Contained– Required Courses in ISOM Department– Electives Available Throughout Cameron School

of Business Only