Experience Learning Live
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Transcript of Experience Learning Live
The evolution of connectivity
The numbers say CUs have a built-in advantage in appealing to
Gen Y... well, at least the Gen Yers who know us.
Member Satisfaction Levels: National Norms for Comparing Local Survey Results, Second Edition (2002), Filene Research Institute, Pub #: 1752-78, p. 15.
Member Satisfaction Levels: National Norms for Comparing Local Survey Results, Second Edition (2002), Filene Research Institute, Pub #: 1752-78, p. 15.
Meet the Technologies...
Consumer Generated Media (CGM)
CGMAnything posted by consumers online.
Including:
CGMAnything posted by consumers online.
Including:• Opinions
CGMAnything posted by consumers online.
Including:• Opinions
• Experiences
CGMAnything posted by consumers online.
Including:• Opinions
• Experiences
• Advice
CGMAnything posted by consumers online.
Including:• Opinions
• Experiences
• Advice
• Commentary
CGMIn the form of:
CGMIn the form of:
• Text
CGMIn the form of:
• Text
• Images & Photos
CGMIn the form of:
• Text
• Images & Photos
• Audio
CGMIn the form of:
• Text
• Images & Photos
• Audio
• Video
CGMIn the form of:
• Text
• Images & Photos
• Audio
• Video
• ...and any other other media
How can I use CGM in a marketing campaign?
CGM
Applications in Training
Social Networking Sites
Social Networking
Online communities that allow people to connect, converse with friends, meet new people, and share
ideas and experiences.
668% Growth
Growth of Social Networking
Social Networking
Or, create your own social network with Ning.
Applications in Training
Podcasting
Applications in Training
TwitterTwitter is an active stream and archive of brief thought bursts bound to expedite and influence taste, news, popular culture and perhaps even where you'll dine tonight or in the near future and with whom.
Mark Silva, “What Twitter Means for Marketers,” iMedia Connection, May ‘07
Setting:Credit Union Association of Oregon's
Annual Education Conference
Trey texts Otto: “Has Wescom considered getting
into social media?”
I'm going to tell you all a short story about the worst bank ever. To protect the innocent we'll just call this bank Tells Largo.
I am trying to close my account at Tells Largo. So far it has taken 7 days and 4 phone calls....and it's still open!!
I think there may be one competent person at Wells Fargo. Of course, I won't believe it until my acct is closed, which hasn't happened yet.
kellydJune 18-19, 2007
chaztoo
Wells Fargo: Thanks so much for calling ME & putting ME on hold for 30 seconds before talking to me. Actually, eat a bowl of rats.
June 21, 2007
Easily syndicated
Easily syndicated
•“Badges” let you broadcast your Twitter status on multiple sites.
Easily syndicated
•“Badges” let you broadcast your Twitter status on multiple sites.
•Friends can be updated of your status on their phone.
Easily syndicated
•“Badges” let you broadcast your Twitter status on multiple sites.
•Friends can be updated of your status on their phone.
•Updates available via RSS.
Applications in Training
Dos
Don’ts