Experience Economy: Industries Interrupted

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  • EXPERIENCE ECONOMY: INDUSTRIES INTERRUPTED

    ALLUVIO

  • ALLUVIO

    KEY STAFF

    CLINT BROWN, CEO LAUREN FORSCH, COO

    ABBIE RANSCHAU, CLOAARON HULTGREN, CFO

    Alluvios team is full of recovering perfectionists who are obsessed with the flow of things.

  • HOW DO ECONOMIES CHANGE?

  • ALLUVIO

    PROGRESSION OF ECONOMIC VALUE

  • ALLUVIO

    ECONOMIC DISTINCTIONS

  • ALLUVIO

    THE CHARACTERISTICS OF EXPERIENCES

    Design an experience that customers judge to be worth the price

    Design, marketing, and delivery are AS crucial as they are for goods

    Customer participation

    Spectrum of passive to active participation

    Connection (environmental relationship) that unites customers

    Spectrum of absorption to immersion

  • ALLUVIO

    FOUR REALMS OF AN EXPERIENCE

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    EXPERIENCE-DESIGN PRINCIPLES

    1. Theme the experience

    2. Harmonize impressions with positive cues

    3. Eliminate negative cues

    4. Mix in memorabilia

    5. Engage all five senses

  • ALLUVIO

    AIRBNB CITY HOST

  • ALLUVIO

    AIRBNB CITY HOST

  • ALLUVIO

    AIRBNB CITY HOST

  • ALLUVIO

    EXPERIENCE-DESIGN PRINCIPLES: THEME THE EXPERIENCE

    Envision a well-defined theme

    Organize the impressions they encounter

    Effective theme is concise and compelling

    Unified story line that wholly captivates the customer

  • ALLUVIO

    EXPERIENCE-DESIGN PRINCIPLES: HARMONIZE IMPRESSIONS WITH POSITIVE CUES

    Impressions are the takeaways of the experience; they fulfill the theme

    Introduce cues that affirm the nature of the experience to the guest

    Unplanned or inconsistent visual cues can leave a customer lost or confused

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    EXPERIENCE-DESIGN PRINCIPLES: ELIMINATE NEGATIVE CUES

    Experienced stagers will eliminate anything that distracts, diminishes, or contradicts from the theme

    Poor service is the best way to commoditize your product

  • ALLUVIO

    EXPERIENCE-DESIGN PRINCIPLES: MIX IN MEMORABILIA

    Certain goods have always been purchased for the memories they convey

    Physical reminder of the experience

    Strive to have guests want and would pay for memorabilia to commemorate their experiences

  • ALLUVIO

    EXPERIENCE-DESIGN PRINCIPLES: ENGAGE ALL FIVE SENSES

    Sensory stimulants that accompany an experience should support and enhance the theme

    The more senses engaged, the more effective and memorable it can be.

    Be aware of what may or may NOT be good sensory combinations

  • ALLUVIO

    CUSTOMER JOURNEY SAMPLES

  • ALLUVIO

    CUSTOMER JOURNEY SAMPLES

  • ALLUVIO

    CUSTOMER JOURNEY HANDOUT

  • The Experience Economy

    Written by B. Joseph Pine II and James H.

    Gilmore