Experience economy: Black gold of 21st century

35
Experience: Black gold of 21st century

Transcript of Experience economy: Black gold of 21st century

Page 1: Experience economy: Black gold of 21st century

Experience: Black gold of 21st century

Page 2: Experience economy: Black gold of 21st century

Experience economy

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Jezevec

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Court of Moravia

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same players, another fiction

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commodization

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corporatization

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corporatization today

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experience

service

industrial

agrarian

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stage

deliver

make

extract

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personal

customized

standardized

natural

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stager

provider

manufacturer

trader

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guest

client

user

market

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experience

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what customer expects to get

-

what customer perceives he gets

satisfaction

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what customer wants exactly

-

what customer settles for

sacrifice

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what customer gets to percieve

-

what customer expects to get

surprise

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staging experience

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consuming vs. engagement

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entertainment

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education

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catharsis

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reality to fiction

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fiction to reality

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aesthetic

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engage all senses

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set up customer journey

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Page 30: Experience economy: Black gold of 21st century

choose your attitude

be there

play your role

make their day

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they are what they pay for

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play your role

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take ‘em to the game

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the player is more than a client

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Thank for your cooperation.

This is your slide!


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