XDW

XDWEXPERIENCE DESIGN for game- and story- WORLDS

XDWEXPERIENCE DESIGN for game- and story- WORLDSTRANSMEDIA + EXPERIENCE

EXPERIENCE DESIGN....AUDIENCE AT CENTRE...NO AUDIENCE NO MEANING...MEMORIES AND EMOTIONSTRANSMEDIA ARCHITECTURE.TRANSMEDIA STRUCTURE.

EXPERIENCE DESIGN.TRANSMEDIA ARCHITECTURE....STORYTELLING...GAMEPLAY...SPECTACLE...PARTICIPATIONTRANSMEDIA STRUCTURE.

EXPERIENCE DESIGN.TRANSMEDIA ARCHITECTURE.TRANSMEDIA STRUCTURE....GAME DESIGN...NARRATIVE & STORY STRUCTURE...APP DESIGN - UI & USABILITY...WEB DESIGN...THEATRE & PERFORMANCE...+ KNOWNS OF OTHER MEDIA IN THE MIX

EXPERIENCE DESIGN.TRANSMEDIA ARCHITECTURE.TRANSMEDIA STRUCTURE.BRING IT ALL TOGETHER USING AN...INSTALMENT / LEVEL APPROACH FROM:...GAME LEVEL DESIGN...STORY EPISODES, INSTALMENTS & SERIALITY

AN INSTALMENT APPROACH IS PRACTICAL....EACH INSTALMENT IS FUNDABLE: ...WHILE THE WHOLE,WHATEVER THAT IS, MOST PROBABLY IS NOT....YOU ONLY KNOW SO MUCH: ...YOU CANT SEE THE WHOLE PROJECT, EVEN IFYOU THINKYOU CAN....YOULL LEARN THINGS ALONG THE WAY THAT CHANGEYOURTHINKING: ... NOT LEAST FROM AUDIENCE PARTICIPATION AND CO-CREATION....YOU HAVE A PROJECT HORIZON THAT THATS MANAGEABLE: ... NO-ONE CAN MANAGE A 10YEAR / 5+ PLATFORM PLAN !

HUBBUB APPROACHAIM FOR INSTALMENTS THAT TEAM CANREALISTICALLY PRODUCE:...WITHIN AYEAR...WITH CURRENT EXPERIENCE...EXTENDED WITH CURRENT NETWORK

HUBBUB APPROACHEACH INSTALMENT SHOULD HAVE:... 6 MONTH HORIZON... REALISTIC BUDGETS FOR CURRENT TEAM... REALISTIC RISK LEVEL FOR MONEY TO COMMIT... INNOVATION AT ITS CORE... LEARNING FOR THE TEAM

HUBBUB APPROACHDEVELOPMENTAL RESEARCH...XDW R&D...FAIL QUICKLY...APPLY LEARNING TO NEXT PROJECT / NEXTITERATION

CONVERGED IP & FORMATSCLIENTS & PARTNERS : BROADCASTERS ON-LINE CHANNELS PUBLISHERS

SALIGIA-7CASE STUDY

S A L I G I A - 7ZombieAlarm#1 transmedia pilot:research and development

SALIGIA-7 is a transmedia sci-fithriller that bridges online video,social media narratives, livepervasive story and game events,mobile, print, broadcast andtheatrical. T H E R E A R E Z O M B I E S O N O U R S T R E E T S !

S T O R Y

3 N A R R A T I V E STeenagers in Amsterdam who start to displaysymptoms of an unknown illness

Self-styled zombie hunters intent on finding outwhat is going on3 N A R R A T I V E S

Reactions of society to the threat of a zombieoutbreak3 N A R R A T I V E S

printnewsNews storiesget confused betweenfiction and realitybroadcastfictional currentaffairs showthe story of2 of the teensstory of100 missing teensMissingChristelCommunityFacebook narrativeposter and socialmedia campaignFacebooknarrativesZombieAlarmFacebooknarrativeZombieAlarmstory blog2 become ourprotagonistswebisodesTwitter updatesfeaturing a packof 7 teen-zombiesz-leaksstory blogSWATsquadreveals evidenceVUPs getinvolvedUGCspread viatwittergather ateventssociety reactsand deploysZOMBIE HUNTERSteens becomeZOMBIESgenre fansraise aZOMBIE ALARMlive events:pervasive storymeetsalternate reality game

INSTALMENT #2... LOCATIVE IMMERSIVE THEATRE... PROLOGUE WEB SERIES & SOCIAL STORY... GAME & NARRATIVE APP... RELEASE DATE 2014STATUS SALIGIA-7

EXPERIENCE DESIGN....AUDIENCE AT CENTRE...NO AUDIENCE NO MEANING...MEMORIES AND EMOTIONSTRANSMEDIA ARCHITECTURE.TRANSMEDIA STRUCTURE.

EntertainmentParticipationRatingPublishingDistributionInspirationCurationSharingRelationshipBuildingEducationDuracellStoryworldEngagementBusinessSpread itAdd to itPlay itBecome itPerform itExplore itKnow it@Story & GameWorldHUBBUBS CONCENTRIC PROJECT MODEL

CONSIDER:ACTIONS TO BUILD YOUR AUDIENCE...WHERE DO THEY GO ON THE WEB?... HOW MUCH PARTICIPATION CANYOU EXPECT?...WILL THEY CO-CREATE WITHYOU?...WILL THEY WANT THEIR ACTIONS TO AFFECT THE STORY?

CONSIDER:... HOW GROWING AN AUDIENCE MEETS... MARKETING THE PROPERTY MEETS...TWO-WAY DIALOGUE WITH THEMAND...HOW TO OFFER THEM TEASER CONTENT TO ENCOURAGETHEM TO COME CLOSER TOYOU

CONSIDER:WHAT ELEMENTS OFYOUR STORY- AND GAME- WORLD...ARE ESSENTIAL...WILL HOOKYOUR FIRST AUDIENCEAND SO...YOU SHOULD DESCRIBE / PROTOTYPE FOR USE INYOUR PITCH

AUDIENCEFOUNDATIONENABLE USER ENGAGEMENTEMBRACE SOCIAL INTERACTION BETWEEN FRIENDSVIA THE SOCIAL WEBBUILD COMMUNITIES AROUND YOUR STORIES AND PLAYABLE MEDIA

DESIGN AND PLAN FOR 3 AUDIENCESDeep Content : Live DrummingSharing and Fan ContentMedia5-10% Creators20-25% Fans and Sharers65-75% PassivesDeep ContentSharing and Fan ContentMedia

PRODUCER VISION...INTENTIONS...GOALS...STRATEGYTHIS IS THE SAME FOR GAME,TV, FILM,APP, CLIENT WORK.BRING IT ALL TOGETHER AS A TEAM:...RESEARCH...CORE CONCEPT & CREATIVE DIRECTION...DESIGN DOCUMENTS

STRATEGY...CHANNEL PARTNERS / LEADING MEDIA...CO-PRODUCTION PARTNERS / ADDITIONAL SKILLS, EXPERIENCE, FUNDING...DEVELOPMENT PATHWAY / TIMELINE...BUDGET LEVEL...FUNDING STRATEGY...PITCH STRATEGY - WHAT,WHEN,TO WHOMRESEARCH...MARKET...UNIQUE ELEMENTS / APPROACH...COMPLETENESS OF CORE CONCEPT

EVERYTHING THAT YOU KNOW STILL COUNTS:STORY: CHARACTER, DRAMA, TENSION, ACTION, CATHARSIS, CONFLICT, GENREMECHANICS CHANGE, PRINCIPLES REMAIN.WHAT CAN CREATE IMMEDIACY OF EXPERIENCE FOR THE AUDIENCE?IS YOUR STORY SERIALIALISED OR EPISODIC ?PROVIDE COMPELLING REASONS AND ELEMENTS TO COME BACK.CONSIDER PATTERNS OF CLOSURE.AUDIENCE EXPECTATION: EVERY STORY IS LARGER THAN ITS PLATFORM.EXPERIENCE DESIGN: USER EXPERIENCE AND ACTIONS.WHAT DO YOU WANT YOUR AUDIENCES TO DO?THERE IS NO TRANSMEDIA FORMULA

@ianginnIAN GINN, CREATIVE PARTNER, HUBBUB