Expectation for Tizen

Kiyohito Nagata, SVP of NTT DOCOMO Chairman of Tizen Association

tizen.org 2

Summary

• DOCOMO’s Service/Device Strategy

(A Benchmark of Operator’s Requirement)

• Tizen Association

• Expectation for Tizen

tizen.org 3

DOCOMO’s position in Japan

60,129,500 49%

35,109,10028%

28,949,000 23%

NTT DOCOMO

KDDI

Softbank

■ No. of Subscribers in Japan

45%53%

35%

50%

0%

20%

40%

60%

80%

100%

１Ｑ ２Ｑ ３Ｑ ４Ｑ

FY2011

DOCOMO’s market share Full year: Approx. 46%

■ Market share comparison by carrier

DOCOMO

Others

tizen.org 4

0

1000000

2000000

3000000

4000000

5000000

6000000

7000000

8000000

9000000

10000000

1Ｑ 2Ｑ 3Ｑ 4Ｑ 1Ｑ 2Ｑ 3Ｑ 4Ｑ

FY2010 FY2011

FP/SP sales

FP SP

Featurephone/Smartphone Sales in Japan

No. of unit

tizen.org 5

Product Series

5

New smartphone series

docomo Tablet Feature phones

FY2011 winter-spring models

Innovative & broadens your potential

User-friendly & brings more fun to life

FY2011 winter-spring models

tizen.org 6

dmarket/dmenu/DOCOMO Services

6

東 京 きょう

最高25℃ 20％

東 京 きょう

最高25℃ 20％

東 京 きょう

最高25℃ 20％

DOCOMO original

content portal

DOCOMO-operated

content market DOCOMO’s wide array of

services

Enrich the portfolio of services offered via smartphones

tizen.org 7

Voice Agent Service

Use voice recognition:

For writing mail

“Send message to Mr. A”

Voice operation

“How should the body text read?”

Mail Voice call

Camera

・・

・

Recognizes voice command & activates mail app

Scheduler

Music player

Service realized by functional split between device and network

Voice recognition engine

【Voice agent service features: conceptual diagram】

Voice synthesis

Voice recognition

“Send message to Mr. A”

“How should the body text read?”

Network cloud

Voice synthesis engine

Intention interpretation engine

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Photo/Video Cloud Service

Smartphone/Tablet

PC

Smartphone/Tablet

Photo panel

TV

Organizes your memories on your behalf

Memory CollectionTM

・Started offering a new cloud service “Memory Collection”, which automatically sorts photographs and videos stored in smartphones/PCs and rearranges them by category

How should I put all these

photos in order?

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Further Evolution of Services Evolution of address book Evolution of data storage Multi-device

Evolution of online market Evolution of service

convergence Evolution of cyber-

physical convergence

タイムライン

ドコモ 花子

ただ今ランチ中～

4分前

ドコモ 花子

パスタなう@LaCitta

溜池 太郎

ハワイにいってきた

2時間前

昨日

田町 慶子

明日は出張。羽田

昨日

タイムライン

ドコモ 花子

ただ今ランチ中～

4分前

ドコモ 花子

パスタなう@LaCitta

溜池 太郎

ハワイにいってきた

2時間前

昨日

田町 慶子

明日は出張。羽田

昨日

PC

Smartphone Tablet

tizen.org 10

DOCOMO’s Clouds

Customer satisfaction improvement

Evolution of mobile services New value creation

Help each and every customer lead a smart life

《 Personal life agent 》

Convenience/ Fulfillment/Efficiency

Enjoyment/ Pleasure

Safety/ Security

Network Cloud

“Business” Cloud

“Personal” Cloud

DOCOMO’s Clouds

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Network Cloud Devices Network

Creation of innovative services

＋ ＝ Network cloud

Machine translation

Voice recognition

Intention analysis

Content sharing

Location data

Image processing

Voice synthesis

Voice storage

“Shabbette Concier” voice agent

“Translator Phone”

Mail translation function

Advanced features uniquely available from telecom operator

GALAXY Xperia ARROWS

MEDIAS AQUOS REGZA

Accessible from any device

Diverse product lineup

・・・

tizen.org 12

Installation of Attractive Features

Waterproof e-wallet Infrared data

transfer Broadcasting

docomo Palette UI

Features strongly demanded by customers

Introduction of new features/

services

Features for enhanced safety/security

and comfort

New media Ultra high-speed Wireless battery recharging

Virus Scan Emergency

Earthquake

warning

地震

速報

tizen.org 13

Summary : DOCOMO’s Service/Device Strategy towards Customer Satisfaction

Own Portal Own Store Own Service Own UI/UX

Wide Variety of Device

For Efficient Achievement

tizen.org 14

Tizen Association

• Tizen Association guides the industry role of Tizen, including gathering of requirements, identification and facilitation of service models, and overall industry marketing and education

Operator’s

Requirements Service Models

Industry Marketing

tizen.org 15

Board of Directors of Tizen Association

• Sprint has joined the Tizen Association

• First North American Operator in Tizen Association

tizen.org 16

Organization of Tizen Association

Board of Directors

Operations

Representatives

Marketing Working

Group

Requirements

Working Group Other Working

Groups TBD

tizen.org 17

Tizen Governance Model

Tizen Project

Technical Steering Group Chaired by Intel and Samsung

Contribution-based Membership/Influence

Project Office

Architecture, SDK,

APIs

User Interface

Community Office

Compliance Test

Suite

Roadmap

Tizen Association

Board of Directors

Platform

Requirements

Industry

Partnerships

Business Strategy

App-store

Requirements

Commercial Governance Project Governance

tizen.org 18

Expectation for Tizen

HTML5 Facilitation

Openness

Innovation and

Differentiation

Industry Leaders

Support

tizen.org 19

HTML5 Facilitation

• By HTML5, Developers can easily and rapidly create and deliver a variety of innovative applications

• HTML5 speeds app delivery across multiple OS platforms and devices

• Tizen is the cross-device open source SW platform with a comprehensive implementation of HTML5

tizen.org 20

Openness

• Equal opportunity for OEMs to participate and benefit

• Open governance by Linux Foundation

• No restrictions on applications/services

tizen.org 21

Innovation and Differentiation

• Frees OEMs to focus on innovative, differentiated solutions

• Unleashes service providers to differentiate with value-added services

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Industry Leaders Support

• World’s leading operators, service providers, device makers, and silicon suppliers unite to drive a open mobile OS

• Multiple choices of ecosystem players to deliver devices and services

tizen.org 23

Advantage of HTML5

Contents/Applications

Plug-Ins

Web Browser

OS

・・・・

Contents/Applications

Multi Web Browser

Muliti OS Multi Deivce

Needs to accommodate different PlugIns/Browsers/OS

Support for Multi Browser/OS/Device

Reduce development cost

tizen.org 24

HTML5 Performance

tizen.org 25

HTML5 Performance

tizen.org 26

HTML5 Fragmentation

http://www.rng.io/ http://mobilehtml5.org/

tizen.org 27

Further Expectation

Support for App Developers

Avoid Fragmentation

Innovative UI/UX

Enhance Security

Protection of Digital Contents

Delivery

Attractive Tizen Device

For Tizen Project For Device/Software Vendors

Attractive Tizen Ecosystem

Support for Other OEMs

Create Apps for Operator Service

High performance of

HTML5

tizen.org 28

Role of Tizen Association

Open for All Device/Application Developers

Support Application Develop Environment

Create new business opportunities

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Create Innovation!